MarComTechniques Podcast
A podcast focused on integrated marketing communication and technology as a holistic approach that integrates marketing, communication, and technology.
Episodes
The podcast episode offers a clear framework to help individuals stand out as thought leaders. It addresses the uncertainty in thought leadership by highlighting the importance of five elements. By following these principles, the episode guides listeners on how to transition from being experts to becoming impactful thought leaders who inspire and empower their audiences.
The episode delves into the essence of thought leadership, em...
In this episode, Jacqueline dives into the complexities of business anxiety, emphasizing the importance of identifying triggers and the role of authenticity in navigating professional challenges. She discusses the societal pressures that lead to anxiety, the impact of not being yourself on mental health, and the power of words and thoughts in shaping reality. Jacqueline shares personal experiences with anxiety and panic attacks, hi...
The podcast episode explores how storytelling can captivate and connect with audiences effectively. It discusses key elements such as understanding your audience, defining a clear message, and creating relatable characters. The importance of vivid imagery, emotional engagement, and authentic delivery is emphasized to make narratives memorable. Structuring your story well and adapting your delivery to fit the medium and audience are...
This episode of MarCom Tech-niques explores how partners and family dynamics influence business decisions, PR, and crisis communications. It delves into the importance of understanding the people behind the contracts, using examples like Blake Lively, Ryan Reynolds, and Justin Baldoni to highlight how personal relationships can affect professional outcomes. The discussion emphasizes emotional intelligence, cultural awareness, and t...
Policies like reciprocal tariffs can reshape industries, but growth often comes with discomfort. We explore how to navigate economic shifts by embracing change and seeking opportunities. From the tech layoffs of 2025 to the lessons of industry disruptions, it highlights the importance of adaptability, strategic planning, and a positive mindset.
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The discussion delves into how companies can prepare for disruptions, leverage AI, and...
Learn about the vital role public relations plays in driving innovation. Learn how PR can help groundbreaking ideas gain visibility, attract customers, and achieve financial stability. Tune in as we explore the interconnection between PR and innovation. We will understand why PR is essential for introducing novel products and services to the market.
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Join me on this journey as I examine consumer priorities and spending habits, along with my approach to data. I outlined five strategies for understanding consumers' mindsets for marketing to discrete consumers. One of the challenges in interpreting consumer data is accuracy and relevance. Using your consumer interactions as a guide, we'll discuss how to craft your survey questions to produce the best outcome for qualified sales pr...
In this episode, we revisit a timeless MarCom Tech-niques Podcast episode from 2023 that remains highly relevant for 2025. We explore key marketing communications opportunities that you might already be familiar with but could be overlooking. With the rise of videos and the reshaping of platforms' landscape to be a must-do for any company looking to expand its reach and build trust with its audience. Don't miss out on these essenti...
What if the pursuit of perfection is secretly sabotaging your career? Feeling trapped by the need to be perfect at work can erode your confidence, creativity, and even building and maintaining positive relationships with colleagues.
What if I told you that being too perfect could harm your growth? Explore the delicate balance between competence and creativityโand learn how to break free from self-imposed limitations.
Are high stand...
Are we protected by misguided policies against terrorism? Government overreach has become increasingly justified with each new piece of legislation, leading to a normalization of such overreach.ย ย
Making the right to privacy less and less normalized with each new legislation from the government's intrusion of personal information.
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Why do some people thrive while others crumble under pressure? What separates those who rise above their failures from those who drown in them? Is it possible that your quest for approval is holding you back from genuine success? What does character really mean when society prioritizes personality over authenticity?ย ย
These thought-provoking questions raise important issues about personal growth and what it takes to achieve success...
In an era where social media reigns supreme, the tendency to overshare can result in the unwarranted exposure of proprietary data. Creating an environment where even confidential details may be divulged.
Organizations need to balance transparency with safeguarding sensitive proprietary data.
Small enterprises must implement robust security protocols for their proprietary information, which should involve defining employee access le...
My fascination with tech began as a child, watching my uncle fix electronics with tools from Radio Shack. This curiosity led me to explore computers and hardware, making me confident in tackling the tech world, which allowed me to engage with IT and cybersecurity professionals. It always starts with small influences in your journey in life.ย
We explore the latest technology, including their application in health tech. Discover how ...
In this episode of the Marcom Techniques podcast, host Jacqueline Carmona delves into the intricate balance between marketing, sales, public relations, and the unique strategies employed by niche and luxury brands.ย
Discover why some businesses thrive on exclusivity and personal relationships, while others benefit from widespread marketing efforts.
Jacqueline explores the concept of "quiet luxury" and how luxury brands maintain exc...
Updated on August 31, 2024 with full episode ending.
In this episode, we delve into the crucial differences between public relations and publicity, and how each plays a distinct role in shaping your brand's image.
Learn about the increasing importance of personal branding in today's market and discover why strategic oversharing can be beneficial.
We explore the concept of goodwill on your business balance sheet, highlighting its im...
Welcome to another episode of Marcom Techniques, where Jacqueline Carmona delves into the evolving landscape of public relations in 2024. Discover why PR professionals must now embrace personal branding alongside their clients' branding efforts.
Jacqueline shares her personal journey of navigating business and personal challenges, emphasizing the importance of maintaining healthy relationships and integrity in both spheres. Learn h...
Welcome to Marcom Techniques, a podcast about marketing communications and technology with a special series on thought leadership.ย
Discover the importance of branding and how it serves as the foundation for marketing and sales. Learn about the phenomenon of "Executioners of Business" (EOBs)โindividuals who excel in execution but lack original ideas, and how they navigate the business world by leveraging and sometimes stealing inno...
In this episode, we dive into the mindset required for hiring employees in different business environments, particularly focusing on the contrasts between corporate and small business settings. We start by discussing the role of online career coaches and the gap in their advice when it comes to small businesses.
We explore the significant impact small businesses have on job creation in the U.S., and why it's crucial for applicants ...
In this episode, we explore the fundamental role of confidence in achieving success in business and life. While many focus on tangible assets, we delve into the often-overlooked value of consciously creating confidence.
Uncover the secrets to developing unwavering confidence and eliminating stressors in your business. Tune in to learn how confidence can transform your dreams into achievable goals and be your greatest asset.
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Why are small businesses struggling to achieve their goals? This episode delves into the hidden barriers that often go unnoticed yet significantly impact small business success. We discuss how over-reliance on external help can lead to disinterest and lack of effort from entrepreneurs, emphasizing the importance of financial investment and a strong, growth-oriented mindset.
We highlight the significance of separating personal ideol...
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