In this episode of 'Marketing Masters,' host Cash Miller is joined by Tobi Chapman from Everboost to explore the nuances of post-purchase email marketing. They discuss the primary objectives of post-purchase sequences, how they differ from other email strategies, and their role in fostering customer loyalty and repeat business. The conversation also delves into finding the right mix of informative and promotional content in these emails, as well as key metrics for gauging their success. This discussion is essential for marketers looking to optimize their email strategies and strengthen customer relationships after the sale.
#PostPurchaseEmails #EmailMarketing #MarketingMasters #CustomerLoyalty #EmailStrategy
Connect & Collaborate:Cash Miller: Email: cash@titandigital.com LinkedIn: https://www.linkedin.com/in/cashmiller/ Website: smallbusinessdelivered.com
Tobi Chapman: Email: tobichapman@everboost.co.uk Website: https://www.everboost.co.uk/
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