Marketing with Burlington Press

When planning a direct mail campaign, marketers tend to focus on the most visible parts of the project. Who should receive it? What should the message say? What will the mailer look like? Which size and format should we use?

These are all important questions. A strong mailing list, compelling message, and professional design can make a major difference. But they are not a strategy.

Without a clear plan connecting those elements, a ...

A lot of businesses think about direct mail as a one-time project. Send a postcard. Wait for the phone to ring. Decide whether it “worked.” That approach is understandable, but it also misses one of the biggest strengths of direct mail marketing. Like most forms of marketing, direct mail usually works best when it is part of a larger, ongoing plan. A single postcard can absolutely get attention. But repeat direct mail c...

Everyone wants to save money. That’s understandable. Whether you’re running a small business, managing a nonprofit, organizing an event, or preparing a political campaign, your budget matters. So when you see an online printing price that looks significantly cheaper than working with a local print partner, it can be tempting to click “order” and move on.

But printing is one of those things where the cheapest...

A well-designed brochure can be one of the most useful pieces in your marketing toolkit. It can introduce your business, explain your services, support a sales conversation, sit in a waiting room, get handed out at events, or arrive in someone’s mailbox as part of a larger marketing campaign.

But there is one mistake that can quickly turn a useful brochure into something people ignore: Trying to say too much.

A brochure shoul...

Custom apparel is often treated as advertising.

Put your logo on a shirt. Hand out a few hats. Order polos for the team. Give away hoodies at an event.

And yes, custom apparel can absolutely help promote your business, nonprofit, school, campaign, or organization. When people wear your name, logo, colors, or message, your brand becomes more visible.

But that is only part of the story: https://burlingtonpress.com/2026/04/29/custom-a...

A professional logo is a great place to start for any political campaign. It helps establish identity, creates recognition, and gives the campaign a polished appearance from day one.

But a logo by itself is not a campaign brand.

If you are running for office, supporting a candidate, or launching a local political organization, your logo is only one piece of a much bigger picture. To build trust, stay consistent, and reach voters ef...

You can have the best design. The perfect audience. High-quality printing. But if your direct mail piece doesn’t clearly tell the recipient what to do next… it will underperform. Every time.

A strong call to action, often called a CTA, is what turns a nice-looking mailer into a marketing tool that actually drives results. Without it, you are hoping the reader figures things out on their own. And most won’t.

Let&r...

You send over your artwork. Maybe it’s a brochure, a postcard, a set of business cards. You attach the file, hit send, and think: “Alright, that’s done.”

From your perspective, the job is basically complete. From ours, it’s just getting started.

There’s a lot that happens between the moment you send a file and the moment you’re holding a finished printed piece. Most of it happens behind the...

If you’ve ever worked with a designer, printer, or marketing team, there’s a good chance your conversation has looked something like this:

“I just want something that looks good.”

Seems simple, right?

But behind the scenes, that’s where things start to get complicated.

Because “good” can mean something completely different to every person involved.

And that gap between what’s said and...

If you’ve ever reached out to a printer or marketing company and weren’t sure what to provide, you’re not alone.

One of the most common questions we hear is: “What do you need from me to get started?”

The truth is, the more prepared you are upfront, the smoother your project will go. Whether you’re printing brochures, launching a direct mail campaign, or ordering yard signs, having the right info...

If you have ever sent a design file to a printer and heard “we need a different format,” you are not alone.

Many customers create artwork using tools meant for screens instead of print production. The result can be blurry graphics, incorrect colors, or files that simply cannot be printed properly.

Understanding which file types work best for printing can save time, prevent costly mistakes, and ensure your final product ...

Political direct mail remains one of the most powerful tools in a campaign’s outreach strategy. In a world crowded with digital ads, text messages, and social posts, physical mailers cut through the noise because they demand attention in a different way. They live in the mailbox, get handled, get talked about, and offer a tangible connection between your message and the voter’s home.

But not all political mailers are eq...

Donor engagement is not about sending more messages. It is about sending the right messages at the right time.

Many nonprofits struggle with donor retention because communication becomes overwhelming after a gift is made. A new donor gives once, then suddenly receives repeated fundraising emails, mailed appeals, and urgent requests for more support. What started as goodwill turns into fatigue, and future donations quietly disappear...

Direct mail continues to be one of the most effective marketing channels for businesses, nonprofits, and campaigns. But effectiveness does not have to mean higher costs. At Burlington Press, we see it every day. The mailings that perform best are not always the most expensive. They are the most thoughtful.

If you are working with a limited budget, these five strategies can help you improve response rates, reduce waste, and get more...

If you own a business in New Jersey, chances are you have ordered something printed at least once. Maybe you needed business cards, a banner for an event, branded apparel, or a stack of brochures for an upcoming promotion. At some point you probably faced the classic dilemma. Should you order from a local print shop or use one of the big online printers that pop up in every search?

Both options have their place, but the right choic...

When most people think about promotional products, they imagine pens, t-shirts, or maybe a reusable water bottle. These classics are familiar for a reason, but they only represent a small part of what branded merchandise can accomplish. The real value of promotional products often goes unnoticed. When you choose these items with intention, they become much more than simple giveaways. They can strengthen relationships, shape how peo...

You’ve landed a qualified lead or secured a paying customer – congratulations! Now comes the tricky part: the follow-up. When should you reach out again? How often is too often? And how do you avoid sounding like that pushy salesperson everyone dreads?

It’s a fine balance. Follow up too quickly or too frequently, and you risk being dismissed as spam. Wait too long, and your prospect might forget you exist. Fortuna...

Nonprofit events are a lot of work. You book the venue, gather sponsors, plan the program, and spend weeks making sure every detail goes smoothly. When the night is over, you breathe a sigh of relief and maybe even celebrate a little. But here’s the truth: the event itself is only half the job. The real opportunity begins after the last guest leaves.

Read more: https://burlingtonpress.com/2025/09/15/nonprofit-event-donor-conv...