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September 23, 2025 32 mins

My guest this time is Nicky Denson-Elliott – serial entrepreneur, founder of the Wilder Collective and host of the Women’s Business podcast. Nicky is focused on elevating female founders and redefining success beyond conventional hustle culture.

 

We explore the realities of building businesses as women plus the latest research behind internalized misogyny (the internal dialogue and conditioning that influences how women value their work and themselves).

Join us as we take a tour through Nicky’s career pivots, from launching an events business to starting a unisex kids’ clothing brand during the pandemic, to launching her own podcast and the birth of The Wilder Collective.

We delve into reframing success beyond money and status and the reality of balancing entrepreneurship with life, expectations, and authenticity...

We’re lucky enough to get an early insight into the gloriously titled ‘Good Girl Economics’ research Nicky has been conducting over the summer with (past guest of the podcast) Leila Ainge which aims to quantify and illuminate how women price their services and perceive other women’s success. 

You can find Nicky at:

thewildercollective.co.uk 

https://www.instagram.com/wilder.ones 

https://www.linkedin.com/in/nicky-denson-elliott-44103418/?skipRedirect=true 

 

If you enjoy the podcast please help us grow by sharing this episode, or writing a review.

Where to find me:

Join me over at www.holdingupthesky.com 

Book in coaching with me at http://www.thetripleshift.org  

Find my menopause in the workplace support at www.managingthemenopause.com 

Connect with me at https://www.linkedin.com/in/emmacthomas/  

Follow along on Instagram at https://www.instagram.com/middlingalong_podcast/ 

Or subscribe to my weekly(ish) Substack at https://middlingalong.substack.com/  

 

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