Ep.19 - Robin Barber, The Baby Fairy Shoppe

Robin Barber has always been a giver. About 26 years ago, a dear friend of hers struggled to get pregnant. When she finally did, Barber and her husband knew they had to do something special.  Each month of their friend’s pregnancy, Barber and her husband would send gifts anonymously to the friend, only to reveal themselves once the baby arrived.  The idea was so well-received that Barber has continued to anonymously send her friends and friends’ daughters gifts throughout their pregnancies until she decided to make a business out of it in April 2020.  Listen to her story. 

 

Ep 19 – Robin Barber-The Baby Fairy Shoppe

1:45 – The Baby Fairy Shoppe is 20 years in the making. Starting with a friend who had a hard time to get pregnant.

3:11 – Gift giving service, go to the website, pick what you choose, Robin mails them individually throughout the month.  Ships gifts every two weeks with a card that says their Fairy if thinking of her. Reveal with the last gift, who it is from (if you wish.)

5:20 – Anticipating the birth of your child, there are so many emotions you go through. This is just a way to bring extra joy.

5:50 - When they open the gift they know someone is thinking of them and it puts a smile on their face.

I love it, it is a dream

6:40 - April 2020, it became an official business. Robin started with a partner that bowed out. She has been on her own since January 2022.

7:20 - Robin works a full-time job as well.  The goal is to leave the full-time job and focus all her time on The Baby Fairy Shoppe. 

8:00 - Sometimes people need to have a full-time job, even if it’s just for the benefits. Keep doing it until your business takes off.

9:00 - Biggest challenge is marketing. She uses Facebook, Instagram, Ads, Word of mouth.

9:40 – Participating in Bridal expo’s, what happens after your wedding? A Baby!

10:00 – Business could scale to add gifts to people who are engaged.

13:12 – The hope is that her son will take over the business and keep the love going.  

13:39 - Dreams can take the amount of time they need to take. You can slowly build until you are ready to start.

15:30 – Exclusive wholesale companies that Robin works worth that are high quality items. Soon to be adding local artisans to pamper moms with lotions and things.

18:45 – Theresa suggested she add diaper cakes.  See examples by clicking here.  Theresa made the one below:

19:35 – Use your social media to connect to each other. 70-100 women connected to us through a social media request for a guest.  Robin direct messaged Ariella and continued to follow up until we called back.  She also became part of our community through our private Facebook group.  We want to support her. 

 

Robin Barber -

The Baby Fairy is a gift giving service that allows you to send anonymous gifts to expecting moms, families, friends, coworkers etc.  You shop, they ship and then they reveal who the baby fairy was (If you wish to be revealed).

Years ago, Robin and her husband’s friends had a hard time conceiving and when they finally got pregnant, they thought “we need to do something special, “the baby fairy was born!! 

This is her passion to give back and she wants everyone to experience the magic of being a baby fairy!

The Baby Fairy Shoppe

 

Some Background on the hosts!

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