How tough is it to launch in the mortgage business currently?

For this edition of Mortgage Introducer Talk, Simon Meadows meets Mark Eaton, who is chief operating officer of April Mortgages, a newcomer to the UK lending market. Eaton discusses the challenge of establishing a brand in a tough economy, and the importance of brokers not only helping people to get onto the property ladder but also stay safe on that ladder. He shares his career journey – forsaking his early ambition to become a professional footballer, for a life in financial services, where he began in banking before moving into the mortgages.