Debunking the Industry Myths: Holiday Music Releases for Indie Artists

Ever heard industry experts say, “Don’t release music during November and December”? On this episode of the Music Makin Cents Podcast, Harkos is here to debunk that 90% nonsense and show you why the holiday season is actually the perfect time for indie artists to make their mark. People are always consuming music—whether they’re shopping, cooking, or traveling—so why not be the artist they discover during these moments?

Harkos dives into the strategy behind being a 10%-er, someone who stands out in the music industry by innovating and breaking the mold. With three powerful tactics—creating engaging content, running strategic ads, and mastering email communication—you’ll learn how to turn distracted holiday shoppers into dedicated superfans. Whether you’re just starting out or looking to maximize your efforts, this episode is packed with actionable insights.

 

Previous Episodes Mentioned:

• https://youtu.be/H6Q8FDwgtcI

 

Resources:

• Connect with Harkos:
• Website: ⁠www.musicmakincentspod.com⁠

• Free TikTok Style Music Videos Course: ⁠www.apexmusicsystem.com⁠
• Join the Apex Music System: ⁠www.apexmusicsystem.com⁠

In this episode, you will learn:

• Why November and December are prime opportunities for music releases.
• How to use the "10% rule" to innovate and stand out as an indie artist.
• The importance of non-salesy, engaging content on social media to attract new fans.
• How to run ads that actually work (and don’t waste your budget).
• Why email communication builds deeper connections than social media.
• A detailed breakdown of the fan journey and how to move strangers into superfans.

 

Key Moments:

• 00:01 - Why does the industry discourage holiday music releases?
• 02:30 - How do you become a 10%-er in the music business?
• 05:50 - What kind of content should artists create to stand out?
• 11:45 - Why is engaging with comments crucial for building your fanbase?
• 18:00 - How do strategic ads amplify your reach?
• 24:10 - What is email direct communication, and how can it grow your fanbase?
• 33:30 - How can polls and engagement deepen fan loyalty?
• 40:00 - Why holiday distractions are actually opportunities for indie artists.

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