Why You Shouldn't Post Your Year Wrapped To Socials

What’s your streaming wrap-up post really doing for your career?

In this episode, Harkos dives into the trend of artists sharing their yearly streaming numbers and why it’s a marketing misstep in today’s digital age. He breaks down the psychology behind social proof, explains why streaming platforms and social media are promotional—not sales—tools, and delivers a roadmap for building a true fanbase. Spoiler: It all starts with ditching vanity metrics and focusing on direct email communication, authentic branding, and a solid website strategy.

From understanding algorithms to crafting an affordable website for just $25 a year, Harkos unpacks how independent artists can stop spinning their wheels and start making real connections that lead to sales, superfans, and sustainable income. Whether you’re just starting out or looking to take control of your career, this episode is packed with actionable advice to help you succeed as a DIY artist.

• Watch a Free Module From The Course:
• https://apexmusicsystem.systeme.io/c1fbd4df

Resources Connect with Harkos:

• Website: ⁠www.musicmakincentspod.com⁠
• Submit music for WTF Wednesday reviews: ⁠www.musicmakincentspod.com⁠
• Affordable website course: ⁠www.apexmusicsystem.com⁠

 

In this episode, you’ll learn:

• Why posting your streaming numbers won’t attract new fans—and what to do instead.
• The importance of email communication and how to turn casual listeners into superfans.
• How to create a website for just $25/year and leverage it for direct sales and fan engagement.
• Why algorithms reward authentic content and how to use them to your advantage.
• A practical guide to using ads and micro-content for organic growth and algorithm activation.

 

Key Questions / Moments: 00:00 – Why is sharing your year-end streaming numbers a mistake? 01:09 – What does “social proof” mean, and why doesn’t it work anymore? 03:08 – Why is social media for strangers and email for fans? 05:13 – How do social media algorithms actually work? 09:15 – What’s the difference between marketing and sales platforms? 13:48 – What’s the ultimate goal of a strong artist marketing strategy? 20:04 – Why do bots, stream teams, and fake playlists backfire? 27:11 – How can giving away free downloads boost your email list? 33:12 – How can you set up a fully functioning website for $25/year?

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