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June 28, 2025 ‱ 41 mins

YouTube : https://www.youtube.com/@muslimmakers

Website : ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠muslim-makers.com⁠

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🌍 In this episode of Muslim Makers, Silicon-Valley-raised entrepreneur Adil Abbuthalha tells how being fired from Big Tech for publicly backing a boycott led him to code Boycat in October 2023, an app that turns shoppers’ phones into a quiet economic megaphone against injustice. A single Instagram Reel sent it viral, clocking a million views and thousands of downloads in days.

Adil explains why redirecting spending can outweigh political slogans, and unveils Boycat’s next steps—Zoomies, a local-business finder, and an in-house ethical-certification programme—designed to make “spending right” effortless.

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🌍 Dans cet Ă©pisode, l’entrepreneur californien Adil Abbuthalha, raconte comment son licenciement pour soutien public au boycott l’a poussĂ© Ă  coder Boycat en octobre 2023, transformant chaque achat en acte pacifique de rĂ©sistance. Un simple Reel Instagram a rendu l’application virale, avec un million de vues et des milliers de tĂ©lĂ©chargements en quelques jours. Adil explique pourquoi la puissance Ă©conomique collective pĂšse plus que les slogans et dĂ©taille les prochaines Ă©tapes : Zoomies pour trouver les commerces Ă©thiques prĂšs de chez soi et un label Boycat pour certifier les entreprises responsables.

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References :

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