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February 26, 2025 20 mins

"Marketing without sales is just noise. Sell first, market later." – Frances Pratt

Are you spending too much time on marketing and not enough on selling? Many business owners fall into the trap of focusing on branding, social media, and content—without actually making sales. In Part 3, Frances Pratt explains why sales should come first and how to make marketing work for you, not against you.

What You’ll Learn in This Episode: ✔️ Why many entrepreneurs focus too much on marketing—and what to do instead ✔️ The difference between selling and marketing (and why both matter) ✔️ How to test your offer before investing in big marketing campaigns ✔️ How to align sales and marketing for long-term business success

 

Resources & Links: 🔗 Frances Pratt’s book More Sales, Less Marketing Link to Amazon 🔗 Work with Frances: https://www.metisan.com.au/ 🔗 Free sales training: https://www.metisan.com.au/resources

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