Mike and Keith dive into the excitement of the coming ski season with discussions on early snowfall, mountain energy, and resort activities. They welcome Brian and Tyler Fairbank from the Fairbank Group, owners of Jiminy Peak, Bromley Mountain, and Cranmore Mountain. The Fairbanks discuss the unique features and family-oriented experiences offered by their resorts, their environmental initiatives such as wind and solar power, and the future of the independent ski industry. They also highlight the importance of growing the ski industry through initiatives like Kids Rule programs and maintaining high-quality facilities and guest experiences.
Topics
00:27 Hosts' Excitement for the Ski Season
00:56 Energy and Activities at the Resorts
03:35 Upcoming Ski Events and Shows
03:56 Spotlight on the Berkshires
07:07 Interview with the Fairbank Group
08:23 Skiing Culture and Family Business
15:08 Sustainability Efforts at Jiminy Peak
22:12 Marketing Strategies for the Resorts
24:18 Skiing Experience at Jiminy Peak
26:00 Snowmaking and Family Focus
26:24 Kids Rule Program
28:26 Northeast Skiing Experience
29:37 Enhancing Lives Through Skiing
30:46 Bromley Mountain's Unique Charm
33:05 Cranmore Mountain Developments
36:32 Year-Round Operations and Future Growth
39:19 Industry Recognition and Future Outlook
44:20 Podcast Wrap-Up and Reflections
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