September 10, 2025 • 49 mins
In this episode of No Brainer, hosts Geoff Livingston and Greg Verdino welcome Scott Brinker, one of the world’s leading experts on marketing technology. You may know him from his long-running blog at chiefmartec
and his widely used MarTech landscape “supergraphic”, as the man AdAge has called the “Godfather of MarTech,” or from his time as HubSpot’s VP of Platform Ecosystem.
Scott shares his insights about the evolving role of AI in marketing, the AI opportunities and challenges faced by small and mid-sized businesses, and the importance of data strategy for successful marketing AI implementation. The conversation emphasizes the need for organizations to adapt their culture and leadership to embrace AI, focusing on innovation rather than just efficiency. The episode concludes with insights on the future of work and the potential of AI to transform industries.
Chapters
00:00 Introduction
02:17 The Intersection of Marketing and Technology
06:47 Challenges for Different Business Sizes
10:09 Empowering Smaller Businesses with Technology
13:57 The Power of Individual Creators
19:57 Navigating Change in Organizations
23:52 Data as a Strategic Asset
24:38 The Importance of Data Infrastructure
28:43 AI's Role in Data Management
33:44 Embracing Innovation Over Efficiency
38:41 The Future of Work and AI
45:29 Final Thoughts and Future Directions
Links
Scott’s LinkedIn: https://www.linkedin.com/in/sjbrinker/
Chiefmartec: https://chiefmartec.com/
The latest MarTech “Supergraphic:” https://chiefmartec.com/wp-content/uploads/2025/05/martech-map-marketing-technology-landscape-2025-slide.png
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