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May 7, 2025 • 26 mins

In this episode, we talk industry trends and data with David Jackson, Chief Operating Officer for the National Alcohol Beverage Control Association. Also known as NABCA, this is the official organization representing the 18 states and jurisdictions that operate with a government control model. Major topics include the continued rise of RTDs and THC drinks, which categories are in decline, and whether the alcohol industry is currently in a correction or something deeper and more worrisome.

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