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April 21, 2025 • 21 mins

Beer has faced no shortage of headwinds in recent times, from changing consumer tastes to global tariffs. What does all that mean for the industry moving forward? For answers, we spoke with Kris Sjolander, Vice President Brand Development at United States Beverage (USB). USB is a leading independent beverage company in the U.S., specializing in imported and U.S. craft beer, ciders, and specialty beverages.

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