Ever feel like your money disappears before the month ends? This week on On the House: The Household Management Science Insights Podcast, host Marie Stella interviews marketing lecturer Janneke Blijlevens on what smart shopping can do for the monthly household budget.
A senior lecturer in marketing at RMIT University, Janneke Blijlevens is the founder member and former director of the RMIT Behavioural Business Lab. With extensive experience in using design thinking to uncover behavioural drivers to understand why people make certain decisions, as well as a passion for preparing her students to use their knowledge and skills for good, Janneke also manages the Bachelor in Business Major in Social Impact program.
In this episode, Janneke Blijlevens offers her definition of consumer behavior and elaborates on its role in understanding our household shopping practices. She reveals the core principles of smart shopping, shelling out advice on the effective ways to practice it.
Together, Marie and Janneke Blijlevens examine the various marketing ploys commonly used these days, and discuss ways to identify and avoid them. So, whether you’re a budget beginner or looking to level up your financial game, this episode is packed with expert insights that will help to save you thousands!
Follow Janneke Blijlevens’s work via the following platforms: RMIT University: https://academics.rmit.edu.au/janneke-blijlevens The Conversation: https://theconversation.com/profiles/janneke-blijlevens-150258
Produced by the Household Management Science Labs, a division of LMSL, the Life Management Science Labs.
Explore LMSL at https://lifemanagementsciencelabs.com, and visit https://householdmgmt.lifemanagementsciencelabs.com/ for further information about Household Management Labs.
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