#10: Good Product vs Good Marketing

In "EP 10: Good Product vs Good Marketing" of the “One Eye Deer” Podcast, we learn further if we should opt for a good product or good marketing for your business.

Have you ever been to a hawker centre where there may be two or three stalls selling the same type of food such as chicken rice, char kway teow, or wanton noodles? 

But one of the stalls has a perpetual long queue where customers queue up to one hour during peak hours, and the other stalls have barely a crowd. This is true for almost every hawker center, at least in Singapore.

Apparently,  the food at many of these stores are not any much better or different than their competitors. Yet they are queues of people waiting to order from them. 

You will find similar situations for the same types of businesses in the same geographical location like computer shops, wholesale markets, or industry specific malls.

So why do these hawkers have long queues?

Join certified marketing management consultant, J C Sum, as he explains if either a good product or good marketing is the best solution to increase sales for your business.

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

 

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.