#3: How Scammers Use Digital Marketing in Scams

In "Episode 3: How Scammers Use Digital Marketing in Scams" of the “One Eye Deer” Podcast, learn how scammers use digital marketing tactics to scam people online.

Online scams have been on the rise and scammers are becoming much more sophisticated in the execution and methodology of their scams. They are using technology and digital marketing tactics to bait and lure unsuspecting victims into phishing scams. 

According to Wikipedia, phishing is a type of social engineering where an attacker sends a fraudulent (e.g., spoofed, fake, or otherwise deceptive) message designed to trick a person into revealing sensitive information to the attacker or to deploy malicious software on the victim's infrastructure like ransomware.

In this episode, certified marketing management consultant J C Sum, will breakdown how these scams work, share the digital marketing methodology behind the scams and offer 6 tips to protect yourself from being scammed.

Original article links:

• Google ad bank scam: Victim tells how she was duped of nearly S$20,000 in sophisticated ploy
• OCBC phishing scam left victim broke and starving on Christmas Day
• I Lost Over $72,000 To "Affiliate Marketing" Job Scam
• Police warn of new trend in online scams; NSF loses over $6,700 in savings 

 

YouTube Channels on Online Scams

• Scam Baiter 
• Kitboga
• Scam Payback 
• Jim Browning

 

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About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

http://linktr.ee/anhonestmistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

 

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