On this episode of Blogging Breakthroughs with Faith Mariah I discussed:
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Lead Magnets vs. Direct-to-Offer Facebook Ads: While you can run ads straight to a $150 offer, building an email list first is usually more effective. This lets you nurture leads, retarget them for less money, and present multiple offers over time.
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Warm Audiences Are Key: If you do run direct-to-offer ads, start with a "warm audience" – people who have already interacted with your website or social media. They're more likely to convert than cold traffic.
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Ads Require Testing and Iteration: Don't expect immediate success with Facebook Ads. Be prepared to test different copy, visuals, and sales page elements, especially with cold audiences.
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Recoup Ad Spend with a Low-Ticket Offer: A common strategy is to use a low-priced offer (e.g., $7-$9) in your email welcome funnel to recoup the cost of your ads. This minimizes risk and allows for more profitable launches later on.
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Don't Underestimate the Power of Email Marketing: Strong email marketing skills are essential for converting leads and recouping ad spend. Practice your sales sequences and nurture your audience consistently.
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