In this episode of Operation Be, I welcome the magnetic and mission-driven Jessica McTaggart, owner of The Curl Sanctuary in St. Louis. What begins as a conversation, becomes a full-bodied journey through Jessica’s evolution from a makeup counter employee to a leader reshaping the curly hair industry from the inside out.
We wander through the origin story of The Curl Sanctuary, the philosophy that fuels it, and the intention-packed choices that turned it into a safe haven for natural curls and the people who wear them.
We dig into what it takes to build a purpose-driven business: the quiet bravery of saying no, the courage to create a culture that feels like home, and the discipline required to grow without losing yourself in the process.
Jessica also opens up about training new stylists, honoring boundaries, and protecting the harmony between work, artistry, and real life. Expect heartfelt stories, grounded wisdom, and a look behind the curtain at what authenticity in leadership truly looks like.
If you’re building something that matters, or simply craving a reminder that intention is a superpower, this episode delivers.
🎧Tune in. Fill up. And be inspired to build your world with purpose. 💫
00:21 Meet Jessica McTaggart: Visionary Behind The Curl Sanctuary
02:25 The Journey to The Curl Sanctuary
07:42 Transformations and Client Stories
12:38 Building a Business with Integrity and Intention
28:47 The Importance of Mentorship and Community
37:05 The Importance of Community and Support
38:04 Intentional Living and Personal Growth
40:23 Building a Business with Faith
55:50 Navigating Personal and Professional Boundaries
01:01:57 Reflecting on Success and Future Goals
01:04:57 Final Thoughts and Farewell
Connect with Jessica:
https://www.facebook.com/curlsanctuary
https://www.instagram.com/thecurlsanctuary/
Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe
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Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.
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