On today’s show, my guest is Mike Greene - Vice President of Artist & Label Services at Warner's Alternative Distribution Alliance (ADA), where he oversees strategic digital marketing and audience development efforts for its Label Services partners and independent distributed labels, in addition to leading commercial relationships with TikTok, Meta, Snapchat, and YouTube. A 13+ year music industry veteran and accomplished multi-marketer, Mike has driven campaigns for Macklemore, Ciara, Big Freedia, Central Cee, Dropkick Murphys, Peter Gabriel, Papa Roach, and more. His work on trending songs from Dixie, Dylan Conrique, and Strange Fruits Music has been featured in Business Insider, Music Ally, and led to panel appearances at the annual A2IM Indie Week conference.
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