A fresh new episode right before the holiday!
On today's show my guest is Aaron Bisman - Senior Vice President of Marketing at Sesame Workshop, where he is responsible for expanding and elevating consumer engagement and deepening the nonprofit’s relationships with consumers, partners, donors, families, and fans. This includes overseeing global brand management, marketing strategy, owned and paid media, and brand creative. For more than two decades, Aaron has served as an organizational leader building and managing media, cultural, and entertainment brands. He has deep experience in organizational development, digital strategy, marketing innovation, arts and culture program design, and change management.
We had a great conversation, and I hope you all enjoy it!
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