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September 7, 2025 9 mins

Bạn có bao giờ tự hỏi: Làm thế nào để quán của bạn chật kín khách mà chẳng cần quảng cáo rầm rộ? Trong tập 11 của series Gã Ăn Mày Giàu Có, bạn sẽ được chứng kiến một chiến lược marketing đơn giản đến khó tin nhưng lại hiệu quả đến kinh ngạc – hiệu ứng đám đông.

🍵 Một quán trà sữa ế ẩm được “hồi sinh” bằng cách tạo ra khan hiếm, giới hạn, khiến khách hàng không còn mua vì sản phẩm – mà vì nỗi sợ bỏ lỡ. Gã ăn mày không rao giảng, không thuyết phục, chỉ đặt ra câu hỏi đúng: "Anh có muốn đông khách không?"

👁️‍🗨️ Khách hàng, người mua không mua vì họ cần, mà vì họ thấy người khác mua. Và trong khi bạn đang cố bán hàng cho "gà", gã ăn mày chỉ tìm "đại bàng".

📌 Những chiến lược bạn có thể áp dụng NGAY HÔM NAY: Tạo hàng chờ giả lập Giới hạn số lượng sản phẩm Kích hoạt hiệu ứng FOMO – Fear Of Missing Out

💣 Hãy nhớ: Người ta không mua trà sữa, họ mua cảm giác được tham gia vào một điều đặc biệt.

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