This Episode’s Sponsors→
🌶️ Join The Pepper Flake Revolution: https://bit.ly/flatironpepper
🎶 Maestro Sausage: https://bit.ly/maestro-sausage
Get a NEW GOZNEY: https://us.gozney.com/?dt_id=1529737
Here's some FREE stuff →
🚀HOW TO STEAL A RECIPE https://www.subscribepage.com/howtostealarecipe
🍕 Thinking of Opening a Pizza Shop? Start here: https://howtoopenapizzashop.com/
My Amazon Storefront: https://www.amazon.com/shop/alexkoons
On this episode, we talk to Mike Chen of FlatIron Pepper Co.
Chapters:
00:00:00 - From Finance to Flavor: The Origin Story of Flat Iron Pepper Co.
00:11:22 - Inside New Mexico's Chili Capital: Sourcing Premium Peppers
00:20:01 - Safety First: The Hazards of Commercial Pepper Production
00:22:52 - Bootstrapping Success: Growing Without Outside Capital
00:24:45 - Early Days: From Commercial Kitchen to Manufacturing
00:31:28 - Product Strategy: Why Flat Iron Focuses on Premium Restaurants
00:37:10 - Social Media Marketing vs Traditional Distribution
00:46:55 - Building an Authentic Brand in the Digital Age
00:57:59 - Premium Positioning: Why Flat Iron Turns Down Major Chains
01:04:44 - Rapid Fire: Over/Under on Industry Trends
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!