RFWIN Teaser 2 - Ana Berkovich, Anne Walker - Storytelling & Change Management

🎙️ Audio Note: Heads up—there are some audio hiccups during Ana Berkovich’s segment. Hang tight! Her insights on storytelling are worth the extra effort.

This episode of the Thursday Temperature Check offers a sneak peek into two exciting RFWIN Camp PIE sessions. Host Ben Klein is joined by Ana Berkovich and Anne Walker—two professionals bringing fresh, honest perspectives on the challenges of modern proposal work.

💬 Meet Ana Berkovich – With three years of experience in commercial banking proposals, Ana knows the world of long, regulated responses all too well. She's taking the stage at RFWIN to talk about storytelling—how to bring proposals to life in industries that often feel anything but inspiring. Her take? Make your content human, engaging, and clear—even when you're dealing with complex financial products.

🔧 Meet Anne Walker – AEC marketer by way of sociology and social work, Anne has spent a decade fine-tuning proposal processes in engineering firms. Her RFWIN session tackles the reality of change management—not the theory. She's breaking down how to assess your firm’s culture honestly, work with real people (not ideal scenarios), and implement systems that stick. No more one-size-fits-all solutions that fizzle after a shiny rollout.

Expect candid conversation, technical glitches (it’s PIE, after all), and a closing Tale from the Pitch that reminds us all why we love this weird and wonderful industry.

💡 Like what you hear? Join us for free at https://www.proposalindustryexperts.com/ 🔔 Subscribe to our channel for more smart and funny takes on procurement life. 📣 Share this episode with your network to spread the wisdom—and the laughs.

Anne Walker: https://www.linkedin.com/in/anne-e-walker/

Ana Berkovich: https://www.linkedin.com/in/ana-berkovich/

#ProposalManagement #StorytellingInProposals #ChangeManagement #RFWin #ProcurementHumor #TalesFromThePitch #AECMarketing #PIE #LinkedInLive