How Dan Rasure is Building a Business from the Ground Up—Literally

Most people don’t start a business with worms. But most people aren’t Dan Rasure. 

Dan is the founder of Fed N Happy, a company focused on helping farmers, ranchers, and gardeners build better soil through natural, regenerative products like worm castings and compost. What started as a curiosity about improving land and reducing waste has grown into a full-fledged business—and it’s changing the way we think about ag inputs. 

I got the chance to sit down with Dan for an episode of the Plow and Pencil Podcast, and what he shared was more than a story—it was a wake-up call for anyone in ag who’s been throwing away valuable resources without even realizing it. 

How It Started: A Curiosity Turned Business 

Dan didn’t grow up thinking about worms. He just saw a problem and started asking how to solve it. 

He built a process to convert waste into premium worm castings—a natural fertilizer packed with nutrients that improves soil health without chemical inputs. 

But Dan didn’t stop there. 

Why Worm Castings Matter 

If you’ve never used worm castings, you’re not alone. But once you do, you’ll discover things about your soil you never knew. 

Worm castings: 

• Help plants absorb nutrients better   

• Improve water retention in soil   

• Boost natural microbial activity   

• Add long-lasting fertility without burning crops   

Dan believes in feeding the soil, not just the plants—and that starts with high-quality inputs like compost and castings that don’t just disappear after one rain. 

He even developed a “teabag” version of worm castings that customers can brew into compost tea and put straight onto crops.  

From Waste to Wealth—For More Than Just Him 

One of the things I admire most about Dan is how much he wants others to benefit too. His goal is to show producers how this can work for them. 

Dan lists his products right on HitchPin, where customers looking for soil-building fertilizers can find exactly what they need. And for farmers or ranchers who want to learn what is possible on their ground, he’s more than willing to help. 

HitchPin + Fed N Happy = A Smarter Way to Sell 

HitchPin was built to support businesses like Dan’s—innovators who see value in every part of their operation. Whether you're selling livestock, equipment, feed, or worm castings, HitchPin makes it easy to connect with buyers and grow your bottom line. 

Opportunity Awaits 

“Don’t overlook what’s under your feet.” 

There’s opportunity in your operation. If you’re ready to try something new, learn more about soil health, or just see what’s possible outside of practices you’ve been using, this episode is worth a listen.