All Episodes

May 30, 2023 35 mins

Join me in this powerful conversation with Annie Gichuru, a leading racial equity coach for online entrepreneurs, as we dive into the critical role allies must play in dismantling unfair systems of oppression, strategies for non-POC to educate themselves about the barriers and challenges faced by people of color, how non-POC can intentionally amplify POC voices without falling into the "rescuer" or "savior" narrative, and the importance of being open, curious, and loving when doing this kind of work.

WE ALSO TALK ABOUT
  • Annie’s framework for helping her clients go from awareness to action

  • How Annie defines an ally and why their role is crucial in advancing racial equity

  • The importance of self-reflection and continuous learning in understanding racial disparities

  • Tips for non-POC to have conversations about the POC experience without centering themselves

  MORE ABOUT ANNIE GICHURU

Annie Gichuru is a leading racial equity coach & consultant for online entrepreneurs. During the past 3 years, she has helped many prominent online business leaders build intentionally inclusive businesses – the most notable of which is her partnership with The Beautiful You Coaching Academy, where she supports trainees and emerging coaches as a DEI trainer.

She is deeply passionate about representation through a racial justice lens, and combines her experience as an internationally certified life coach, her love of storytelling, and her extensive career as a Human Resource specialist to deliver REPRESENTED - a transformational online program, which has been described as ‘a must for all business owners who are ready to build a racially diverse, inclusive and equitable business’.

LINKS

Website: anniegichuru.com

Instagram: @annie.gichuru

Free Resource: Racial Equity Quiz

 

LET’S CONNECT!

Book a Free Purposeful & Profitable Podcast Clarity & Strategy session.

Say ‘hello’ on Instagram: @podcastandamplify

www.podcastandamplify.com

 

IF YOU ENJOYED THIS EPISODE, YOU MIGHT ALSO LIKE…

EP 06: How to Show Up Authentically in Your Business

EP 18: Amplifying Diverse Voices in Podcasting

Mark as Played

Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.