Navigating the Shift from Project Management to Product Management

“Shifting from project thinking to product thinking is about creating long-term value, not just checking off deliverables.”

In this episode, we are joined by Thomas Hartmann, co-founder of the Product Masterclass and co-author of From Project to Product, to explore a problem plaguing most organizations: the transition from a project-centric model to a truly product-driven culture.

Thomas shares his personal journey into product management and the inspiration behind creating the Product Masterclass, designed to help leaders move beyond the limitations of project-based thinking. He outlines the seven core challenges companies face when making this shift and explains why success requires more than just the product team. It demands alignment across sales, marketing, engineering, and leadership. Teamwork is required to make the dream work.

Listeners will hear why prioritizing short-term client deliverables often stifles innovation, how product organizations can foster scalable growth, and what cultural shifts are required to create alignment around outcomes. From setting clear visions for scalability to building robust prioritization frameworks, Thomas offers practical steps leaders can take to drive transformation.

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