With us today is Steve Portigal. I have been recommending his book “Interviewing Users: How to uncover compelling insights” all the time for anyone interested in interviewing users.
It’s now out in a second edition and with the promo code QUEST you can get 10% off here: https://rosenfeldmedia.com/books/interviewing-users-second-edition/.
Steve helps organizations build more mature user research practices. He has vast experience in interviewing all kinds of users, from families eating breakfasts to rock musicians. In these interviews he has uncovered insights that informed the development of wide range of services and products such as medical information systems, wine packaging and music streaming services. Head over to portigal.com if you want to know more, find his books and the Dollars to Donuts podcast he’s hosting.
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