In this episde we hand over the mic to Pam Henderson an let her interview us about Jobs-to-be-done.
Pam is an entrepreneur, professor, and founder and CEO of NewEdge, a growth strategy firm that anchors growth in “opportunity” also, she’s the author of a book with an intriguing title, “Killing Ideas: You can kill an idea, you can’t kill an opportunity. .
Today, we’re passing the interviewer role to Pam - while Yann, Jonathan and I will be the guests - and our topic is a show favorite - JTBD.
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