Today, we welcome Jeff Baker. Jeff is president of IGI Group Consulting; standing for Insight for Growth & Innovation. a firm that uses Jobs-to-be-Done and research methods to help firms grow and thrive.
Jeff and I worked together, years ago, when we both worked for Strategyn - which is ground zero for Outcome-Driven Innovation, a proven system for applied JTBD. He’s been a steady contributor to the world of JTBD for quite a few years now.
Jeff: It’s great to reconnect and I know that we have a lot to talk about.: Welcome to the Product Quest Podcast!
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