Profit With A Plan

Profit With A Plan

Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale. Our informative topics cover areas around increasing revenue, boosting profit, business management, leadership, team building, marketing, sales, and pre-exit planning. Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can also check us out in video format on www.Youtube.com/ProfitWithAPlan We love to hear your comments & questions. Don‘t forget to subscribe to get updates on future shows. Thanks for joining us today!

Episodes

July 21, 2026 31 mins
Your Business Is Profitable, But Is It Built to Last? 🎯 Episode Summary

Your business may look profitable on paper, but would it still work if your most capable employee took two weeks off?

In this episode of Profit With A Plan, Marcia Riner sits down with Levi Lawrence, Managing Partner at Iron House Pro, to talk about the hidden operational debt that quietly puts founder-led comp...

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The 30-Minute CEO Meeting That Clears Business Decisions 🎯 Episode Summary

When every decision feels urgent, business owners can slip into overthinking, second-guessing, or pushing harder without getting clearer. Eugene Berezin shares how a simple executive meeting with yourself can help you slow down, listen to the different parts of your mind, and make more grounded decisions.

Th...

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How to Find the Clients Driving Your Most Profitable Growth 🎯 Episode Summary

More leads and more customers do not always create more profit. Sometimes the clients taking the most time, support, and attention are quietly pulling resources away from the clients that are truly helping your business grow.

Christine Day joins Marcia Riner to explain how businesses can identify their Hi...

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How to Buy a Profitable Business Without Starting From Scratch 🎯 Episode Summary

Starting a business from zero can drain your time, money, and energy before you ever build momentum. Corey Parchman joins Marcia Riner to explain why buying an existing business may be a smarter path for entrepreneurs who want cash flow, customers, employees, and systems already in place.

You will hear...

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Use AI to Save Sales Time Before You Hire Your First Rep 🎯 Episode Summary

Sales often lands squarely on the CEO’s plate, leaving little time for leadership, strategy, or growth. Greg Grand shares how business owners and sales leaders can use AI to speed up research, improve prospecting, prepare for better sales conversations, and build a more repeatable sales process.

You will also hear how to know when it is time to hire y...

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Why Profitable Businesses Still Feel Under Pressure 🎯 Episode Summary

Your business may be making money, but that does not always mean it feels stable, clear, or easy to run. Many owners are profitable on paper while still dealing with cash flow surprises, scattered decisions, and plans that never make it into daily action.

In this episode of Profit With A Plan, Marcia Riner talks with Paul Sweeney about why profitable businesses ...

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Why Great Employees Leave Even When You Pay Well 🎯 Episode Summary

Your best employees may not be leaving because of pay, perks, or culture. They may be leaving because they see a stronger future somewhere else.

In this episode, Marcia talks with talent retention expert David Alemian about why traditional retention strategies often fall short, how turnover quietly drains profit, and what business owners can do to keep the skilled ...

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Is Your Business an Asset or Just a Stressful Job? 🎯 Episode Summary

Your business may be growing, but that does not always mean it is becoming more valuable. If every decision, client issue, team question, and operational fire still runs through you, the business may be too dependent on the owner to scale or sell well.

In this episode of Profit With A Plan, Marcia Riner talks with Thomas Rechtien, known as “the fixer,&rdquo...

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Stop Undercharging: Price for Profit, Not Just Your Time 🎯 Episode Summary

Are you pricing based on the real transformation you deliver, or are you still charging for your time? In this episode of Profit With A Plan, Marcia Riner talks with Audrey Faust, MBA, The Manifesting CFO™, about why successful business owners may still be underpricing their work, even when they are delivering powerful results.

Audrey shares why hourly pric...

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How Smart Businesses Use SMS & RCS to Drive More Revenue 🎯 Episode Summary

Email inboxes are crowded, phone calls are screened, and customers are harder to reach than ever. Meanwhile, the one notification people still pay attention to is sitting right in their pocket.

In EP346, Marcia Riner sits down with Amanda McGuckin Hager, CMO and CRO of TrueDialog, to discuss how businesses are using SMS and the new world of RCS messagin...

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Why Your Sales Problem Is Really a Clarity Problem 🎯 Episode Summary

If your business is getting attention but not converting the right buyers, the issue may not be your sales team. It may be a clarity problem hiding inside your message, website, lead generation, sales process, and tech.

Marcia talks with Mark Gordon, known as the Rebel CRO, about how B2B companies can build a modern revenue machine in 120 days. Mark shares why mo...

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🎙 Turn YouTube Into a Lead Generation System in 90 Minutes a Week

EP344 of Profit With A Plan Podcast

Released May 6, 2025

Guest: Jerry Potter: YouTube Lead Generation Strategist

Host: Marcia Riner, CEO of Infinite Profit, business growth strategist

🎯 Episode Summary

Most business owners get YouTube wrong because they're following advice built for content creators, not entrepreneurs. The result? Burnout before seeing any lead g...

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🎙 How to Get People to Say Yes: The Science of Ethical Persuasion

EP343 of Profit With A Plan Podcast

Released April 21, 2026

Guest: Patrick van der Burght: Founding Member of the Cialdini Institute, Licensed Trainers, and a Certified Online Influence Specialist.

Host: Marcia Riner, CEO of infinite Profit, business growth strategist

🎯 Episode Summary

Getting people to say yes isn't about pressure or manipulation. It's about un...

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Operational Leverage: The New Growth Engine for Founders 🎯 Episode Summary

Growth should create freedom, not more chaos.

In this episode, Marcia sits down with Damon Flowers to explore why founder-led companies often hit a ceiling and what it really takes to break through it. They unpack why more hustle, more people, and even more AI tools won’t solve the underlying issue if the business lacks the right operating system.

Dam...

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The Hidden Revenue System After the First Yes 🎯 Episode Summary

Most business owners assume slow growth means they need more leads, more traffic, or more marketing. But what if the real profit gap starts after the client says yes?

In this episode, Marcia sits down with Bradley Rausch to unpack what really drives profit after the sale. From the first 72 hours of onboarding to referrals and earned ascension offers, this conversation...

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When Something Feels Off: How to Fix a Business Before It Breaks

EP340 Profit With A Plan Podcast

Released 3/24/26 Guest: Jay David, Founder of Do Business Better

Host: Marcia Riner CEO of Infinite Profit®, business growth strategist

🎯 Episode Summary

Sometimes your business looks fine on the surface, but underneath, something isn’t working. Margins are tight, problems keep repeating, and growth feels heavier than it shoul...

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Growth by Subtraction: The Strategy Most Business Owners Miss

Released March 17, 2026

🎯 Episode Summary

In this episode of Profit With A Plan, Marcia Riner sits down with entrepreneur, investor, and mentor Yarin Gaon to unpack a common growth mistake many business owners make: assuming that scaling means adding more. More offers, more clients, more services, and more complexity. But once a business has traction, that approach can ...

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Founder Dependency: Build a Business That Runs Without You

EP338 Profit With A Plan podcast

Release date March 3, 2026

Guest: Paloma Goggins is a business attorney, M&A consultant, and transition coach. Ans the founder of Nocturnal Legal

Host: Marcia Riner, Business growth strategist and CEO of Infinite Profit®

🎯 Episode Summary

If your business stopped tomorrow, could it run without you, or would everything stall? Marcia sits...

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Brand Clarity Beats Polished Marketing 

EP337 of Profit With A Plan Podcast Released February 17, 2026

Guest: Rob Genovesi, brand strategist and founder of Build Strong Brands Host: Marcia Riner, CEO Infinite Profit® and business growth strategist

🎯 Episode Summary 

If your marketing looks professional but still isn’t bringing in the right clients, your brand may be invisible for reasons you can’t see. Brand ...

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Make It Easy to Buy: Fix the Friction Killing Your Revenue

EP336 Profit With A Plan Podcast

Released, February 10, 2026

Guest: Kristin Zhivago, CEO of Zhivago Partners, a revenue growth services firm.

Host: Marcia Riner, CEO of Infinite Profit® a business growth strategist

🎯 Episode Summary 

If your marketing sounds right but sales feel harder than they should, there’s a good chance friction is sneaking into your buying...

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