PROFIT With A Plan

Marcia talks with Crista Grasso who is the go-to strategic planning and systems expert for online businesses when they want to scale. Known as the "Business Optimizer", Crista has the ability to quickly cut through the noise and provide clarity on the core things that will make the biggest impact to scale a business simply and sustainably. She is the founder of the Lean Out Method, creator of the Lean Business Scaling Syste...

Marcia talks with remote staffing specialist, Melissa Brown who is the CEO of Concierge Elite, about finding a bigger pool of highly talented candidates by looking at remote staffing.  Melissa's firm specializes in remote front-office support and sees the trend with the success of remote teams.  She shares insights and hiring ideas to help today's increasingly difficult staffing challenges.  Melissa even shares her luck hir...

Marcia talks with acquisition expert, Jonathan Jay about how to build cash flow and gain growth by acquiring other companies.  Jonathan teaches business owners the ins and outs of buying other companies from locating, negotiating, and even funding to close the deal.   Jonathan explains that cash flow is the king for all businesses and buying companies that have good cash flow is a great way to build your empire. 

Jonathan can be fo...

Marcia talks with the Rebranding Man - Jim Heininger of Rebranding Experts about refreshing your brand. Jim explains that branding is more than just a logo and color palette. Branding is how you differentiate yourself from your competitors and show your values. Your brand also represents how your customer feels about your company. Your branding needs refreshing from time to time. Whether it's a small improvement or a total over...

Marcia talks with author, professor, marketing, and branding expert, Ryan Foland about the power of influence. It's not the online personality. It's the way that you can persuade someone to believe or do something you want. This is the true art of marketing and sales. Ryan has found at least 11 ways that you can influence someone. He shares them here with us today.

Ryan has so much more to share from his teaching, mentoring...

Marcia talks with CEO, Author, & AI Expert, Seth Earley about how every business can add AI to their company.  Seth explains that AI can help companies with handling anything from repeatable processes to website interactions to data analysis.  AI can avoid human errors and improve SEO.  AI does not need to be a major investment, there is plenty of prebuilt solutions that can level the playing field between small business and bi...

Marcia talks with forecaster, supply chains, and S&OP (sales & operations) expert, John Mink about how outliers play into successful forecasting. Forecasting is an essential activity for all businesses for staying on target & tracking for bigger profits.

John explains that all forecasting is off the mark but he teaches us ways to make sure it is 'less bad". John's book 'forecaster With Outlier is availab...

Marcia talks with capital investment expert, Melissa Widner about how to get funding for growth. Venture capitalists only fund about 1% of the asking businesses and banks often won't lend to growth-focused companies, so where do growing companies turn? Melissa created Lighter Captial to fill the void between VCs and short-term cash loans. Alternative capital looks at the revenue projections and provides the money without taking...

Marcia talks with author & hiring expert, Andrea Hoffer about how to hire the perfect candidate. The funny thing is it starts with you! Andrea shares 6 steps you need to you through in order to hire the best person for the job. These 6 steps can really help you to create a successful hire and grow your company. Andrea's new book 'Hire Higher' has many more of her strategies and it can be found on Amazon or visit her...

Marcia talks with Josiah McCampbell about creating a new reality for your business and your life. It takes clarity and understanding of what is holding you back and what subconscious skills you need to become the person and business that you dream about. Josiah gives us the supportive reasons and the clear steps to get there.

He also shares amazing access to his program that will help you reach the goals you want. Register at www.r...

Marcia talks to presentation trainer and messaging wizard, Debra Lindegren about how to create authentic calls to action throughout many stages of the relationship. Finding the correct offer, the correct timing, and the correct language of messaging so that your prospect is ready to buy. Building the tension and proving that you are the bridge between where they are and where they want to be.

Debra has some great resources on her s...

Marcia talks with founding partner and lawyer, Scott Rahn of RMO LLP, a national probate litigation firm about how to build and expand your business based on a culture style inside and out. Building the right team that believes in the mission takes an exceptional vision and Scott has done just that. Just a note...Businesses need an estate plan to avoid problems in the future. Get prepared!

You can learn more about Scott and his fir...

Marcia talks with the business broker and M&A advisor, Adrianna Smith about getting your business ready to sell. Adrianna knows what it takes to maximize the value of a company. Her years of experience help to avoid risks that lower the price buyers are willing to pay. Arianna shares how to navigate the sale process. This is the show to get you ready for whenever you plan to sell your business.

Arianna has a lot of great inform...

Marcia talks with time and performance expert Khaly Esmeralda. She explains that times have changed post covid and it is time to reset who you are to be able to master what you are doing now. Khaly's insights on becoming the best you can be at home, work, & relationships start when you can open and close doors to be 100% present and master your performance.

Khaly's signature program can be found at: https://thetimeperf...

Marcia talks with operations expert, Adam Liette of Smooth Operator about the operator in your business. Adam explains that the operator is the technician and the emotional team leader who takes the vision from the CEO and executes it. The operator is the complimentary partner to the visionary. It's not impossible that the CEO is the operator but the business is more effective when the CEO has an operator on the team.

Adam is o...

Marcia talks with HR & hiring expert Heenle Turner from The All In Company and how she helps companies create 5-star employees. When businesses have 5-star employees that match the culture, the business runs better and the company achieves it goals easier. Building a team with 5-star employees makes the company's environment happier. Heenle has a great questionnaire to rate your current & future employees at www.5starem...

Marcia talks with young copywriting expert, Lucy Bedewi from My Write Hand Woman about how to use persuasive copywriting naturally using your own style and brand voice to get your prospects to follow you and buy from you. She talks about making sure that you have the 3 C's. Be Clear, Concise, and Creative in your copy. She also mentions how easy it is to stay authentic when using your own style. Lucy can be reached at lucy@...

Marcia talks with author & scaling expert Hilmon Sorey from Cloze Loop about how to make scaling your business easy by putting the power of the 4S System: Strategy, Systems, Staff, & Skill. Scaling is necessary to create the business that you've always dreamed of. Scaling is just making stair steps toward having a business that can run on its own. It also makes for a business that can be sold later on. Making their busi...