In this episode of Prometheus Chats, I sit down with Elliot Boudard, founder of Social Gem, a company specializing in user-generated content (UGC) marketing. Elliot shares the power of authentic, relatable content in today's digital marketing landscape and why traditional influencer marketing is quickly becoming obsolete.
Episode Highlights:- What makes UGC more effective than traditional advertising and celebrity endorsements
- How Social Gem grew from a chance meeting in Mexico to handling over 10,000 ads last year
- The science behind creating hooks that stop users from scrolling
- Why watch time is the most important metric in social media marketing
- How brands can leverage relatability to build trust with potential customers
- The current state of AI in UGC marketing and why human connection still matters
- Social Gem's unique approach to fully managed UGC campaigns
Elliot breaks down the psychology behind effective marketing content, explaining why people don't want to be "sold to" and how subconscious selling through entertainment and relatability leads to significantly better results. He also shares practical insights on what it takes to grow a successful marketing agency, emphasizing the importance of hiring the right people and creating a positive company culture.
Whether you're a business owner looking to understand the modern marketing landscape or a creator interested in UGC opportunities, this episode offers valuable insights into what actually works in today's saturated digital environment.
Find Social Gem at:
- Website: socialgem.io
- Instagram: @socialgem.io
- Facebook Group: Social Gem's Daily Marketing Tips
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