PSB Insider

PSB Insider

Powersports Business Insider podcasts provide the powersports industry with insight and intelligence about trending topics. Content welcomes guests from a wide range of roles within the industry.


May 15, 2023 21 mins

Synchrony research reveals that 97% of powersports consumers have purchased aftermarket items in the past 12 months. That’s almost all powersports dealership customers surveyed.


As a dealer, you’re well aware that parts and service can generate some of the highest margins in your business. What if earnings could be even higher in these departments? This episode of Synchrony Insights provi...

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Consumers are placing more emphasis on the online portion of the buying process than ever before. This was a key takeaway in Synchrony’s most recent Major Purchase Journey Study, which surveyed more than 3,800 consumers who spent $500 or more on purchases in mid-2021, including power equipment and automotive. Two things are driving permanent changes in the consumer journey. One, people want to have confidence in their purchases—the...

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These days you can’t glance at your phone or flip on your TV without being barraged by news about inflation, market turbulence and consumer anxiety. With high prices expected to continue for the foreseeable future, consumers are increasingly anxious about the economy. As a powersports dealer, you may see all this bad news and be tempted to stress out. After all, your success is based on people wanting to have fun and find adventure...

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