From the highs of consumers clamoring for pre-sale vehicles as manufacturers worked through supply chain issues to the lows of inflation barraging consumers and merchants alike, 2023 was a year to remember. Despite these speed bumps and unexpected turns, powersport dealers who have navigated the challenges of 2023 should be excited to use these lessons to their advantage in 2024.
Episode 6 POWERSPORTS INSIGHTS based on In Synch with Consumers, conducted by Chadwick Martin Bailey on behalf of Synchrony, September 2023, and Synchrony 9th Major Purchase Journey Study, conducted by RTI Research on behalf of Synchrony, September 2023.
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