Raving Coaches

Raving Coaches

Your clients are your biggest fans. Are you giving them something to rave about? On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage. Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance. Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, this show offers unfiltered conversations about what it really takes to grow a coaching business that gets clients, honors your strengths, and stays sustainable. New episodes every Tuesday and Thursday. Learn more at ravingcoaches.com or take the free quiz at endotype.com.

Episodes

July 17, 2025 9 mins

You can track your hours. You can budget your money. But if you’re bleeding energy all over the place, your business will still feel stuck.

In this episode of the Raving Coaches podcast, I’m talking about the third audit every coach needs—but most skip: your energy. Time and money might get all the attention, but energy is the real currency of your business. If you’re constantly tired, resentful, or overwhelmed, it’s costing you cl...

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When a coach starts dismantling the rules they were handed—about marriage, ambition, safety, identity—everything changes. Jen Vertanen is in that place. And she’s turning it into a community.

In this conversation, Jen shares the origin of her new project, We the Unruly, and the deep emotional audit she had to do to get there. We talked about what it means to be seen in your grief, how legacy beliefs shape our coaching voice, and wh...

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 I said the word "audit" and half of you probably flinched. I get it. But if you're a coach who wants a business that works, we’ve got to talk about where your time and money are really going. This week on the podcast, I break down how I audit my business expenses (including the graveyard of domain names), and how I track my time so I can see exactly where I’m leaking hours—or hiding from the hard stuff like follow-up calls.

This i...

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Being good at what you do isn’t enough if no one knows who you are. In this episode, I sit down with Rob Lang, who’s been behind the scenes of the media for 35+ years, helping people turn their skills into visibility and credibility.

We unpack what makes a media pitch land, the #1 mistake most coaches make, and how to tailor your message for real-world results—not just a framed newspaper article from 1992. Rob also shares how even ...

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5,000 downloads. Zero ads. Just consistent, clear messaging and aligned audience building. In this special solo episode, I’m celebrating a big milestone—and unpacking how we got here. If you’ve been spinning your wheels trying to get clients or build traction, this one’s for you. I share what actually worked for growing the Raving Coaches Podcast, what didn’t, and how you can apply the same thinking to your coaching business.

This ...

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This isn’t just a conversation. It’s a transmission.

I sat down with Monique McDonald to talk about the deeper layers of visibility—how your body holds your story, how your voice reflects your beliefs, and what happens when you finally stop performing and start owning who you are. We got into duality, sacred space, business identity, and what voice work has to do with marketing clarity.

If you’ve ever felt unseen, muted, or afraid ...

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This launch didn’t start with a spreadsheet. It started with a nudge. In this solo episode, I’m pulling back the curtain on how I went from “I should probably do a workshop” to booking new clients, selling strategy sessions, and creating a profitable, intuitive launch.

You don’t need to build the whole funnel. You don’t need to plan for three months. You just need a clear next step, a marketing plan that puts butts in seats, and a ...

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What if your most powerful business tool isn’t your website or your strategy—but your body? In this episode, intuitive coach Brenda Winkle and I explore how breath, embodiment, and energy practices create massive clarity for coaches—especially those who don’t fit the “standard” mold.

We talk about real-world intuition in business (not the fluffy kind), what it means to move from trauma responses into sovereignty, and how even prici...

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 Coaches, are you helping your clients... or are you accidentally creating drama that stalls your business? In this solo episode, Laura Hulleman breaks down the Drama Triangle—victim, persecutor, rescuer—and how it sneaks into our coaching relationships, our marketing, and even our self-worth. If you’ve ever wondered why your business feels exhausting or your messaging sounds off, this episode is your mirror. Tune into the Raving C...

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If you’ve ever frozen up mid-launch, doubted your pricing, or wondered whether you’re even cut out for this business—stop scrolling and hit play. In this episode, I talk with Cera Byer about the internal war coaches' fight between intuition and fear, embodiment and logic, survival and expansion.

Cera shares what it looks like to run a launch rooted in trust—not tactics. We discuss why so many coaches live in the fantasy of failure,...

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Let’s be real: most coaches don’t actually know how to hire a marketing person. I’ve had too many conversations with brilliant coaches who ended up $30K in the hole with a beautiful website that doesn’t get them a single client.

In this episode of Raving Coaches, I’m breaking down exactly what to ask before you hire anyone for your marketing—whether it’s a designer, a copywriter, or a strategist. I’ll show you how to tell if they a...

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Let’s be honest—most conferences are a dumpster fire of awkward energy and sales pitches. This episode is about how to do it differently.

Pat Miller, the Idea Coach and creator of the Small Business Owners Community, has created a conference that’s built on actual community—not just cliques and cold coffee. In this episode, we break down how he intentionally curates the experience—from the minute someone buys a ticket, all the way ...

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If you’ve ever shown up at a networking event and thought, “What the heck am I supposed to say?”—you’re not alone. In this episode, I’m pulling back the curtain on why networking can feel awkward and exhausting—and how your coaching superpowers can make it easier. I walk you through why you can’t network like your extroverted friend and how your Endotype shows you the rooms you belong in and how to add value once you're there. Oh, ...

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I’ve had some incredible business coaches—and I’ve had some I couldn’t run from fast enough. In this episode, I’m pulling back the curtain and telling the truth about how to pick a coach who works with you, not over you. I talk about why we’re drawn to bossy coaches (hint: it's got something to do with our employee conditioning), why you need to ask better questions before hiring, and how to make sure you’re not just buying someone...

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This is one of those conversations that stays with you. Sheila Williams (Protector Endotype™) is a coach doing powerful work with men—yes, men—who are showing up grumpy, resentful, and tired... and don’t know why. You’ll hear us talk about how society’s shifting expectations have left many men feeling unappreciated and unsure of their role, and how Sheila gently guides them toward reclaiming their confidence.

We dig into referral d...

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What happens when your nervous system resets everything—your identity, your voice, your business?

In this week’s episode of Raving Coaches, I sat down with Michelle Holling-Brooks, founder of Unbridled Change, whose journey through a near-death coma and complete memory loss led her to rebuild her life (and eventually her coaching practice) from the ground up. We talk about how horses became her first teachers in healing, and how in...

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You love referrals—they’re warm leads, already primed to trust you. But are you making it easy for people to refer you? In this episode of Raving Coaches, I will tell you the truth of why most coaches (even you) struggle to get referrals and what you can do about it. 

You’ll learn how to craft shareable content that makes it easy for others to spread the word, how to train people to refer you in a way that feels natural, and when t...

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What happens when you stop trying to lead like someone else and start leading from your actual strengths? In this episode, leadership coach Tami Chapek shares how she went from corporate burnout to building a 9-coach company focused on authentic leadership development.

We dive into how your natural approach—not borrowed scripts—can build client trust, improve visibility, and set premium pricing that actually sells. Coaches will wal...

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May 15, 2025 10 mins

You’ve probably heard it: “Create your ideal client avatar.” Maybe you’ve even filled out one of those worksheets asking what kind of music they like or where they grocery shop. Yeah… I’ve done it too. And I’m here to tell you—it’s a waste of time. In this solo episode of Raving Coaches, I break down why those avatars are based on myths (either you're describing yourself or just guessing), and what actually works instead. I’ll walk...

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If you’re a coach who makes decent money but still feels broke—or can’t figure out why the financial freedom you imagined hasn’t materialized—this conversation is for you.

I sat down with financial coach Melinda Chapman, and what we uncovered is something I’ve seen again and again: coaches who are bleeding money, not from giant mistakes but from tiny, repeated habits. Melinda calls it “death by a thousand cuts”—the coffee runs, the...

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