Raving Coaches

There’s a specific kind of bad advice floating around the coaching industry—and once you see it, you can’t unsee it.

In this episode of The Raving Coaches Podcast, I rant about bad advice in a coaching group that sent me over the edge: a brand-new coach being told to ask AI to critique her niche and messaging. Today we dig into why AI becomes an echo chamber, why niche-based branding works for products but not for people, and why m...

I talk to a lot of coaches who are drowning in tasks and secretly terrified to hand anything off. You want a VA. You want better systems. But in the back of your mind you’re thinking, “What would I even give them that isn’t a giant mess?” In this episode with Lauren Glynn, we get brutally honest about why you can’t scale crap and what it really takes for a coach or service provider to stop being the bottleneck in their own business...

Before you start setting goals for 2026, it’s time to take a hard—but kind—look at 2025.

In this week’s episode of The Raving Coaches Podcast, I get to share a story about a desert mountain hike that changed the way I see my business—and why I now spend every December reflecting instead of racing ahead. You’ll learn how to identify what worked, what didn’t, and what you’re still carrying that doesn’t belong in your next season.

If ...

Burnout looks different up close. In this solo episode of The Raving Coaches Podcast, I (Laura Hulleman) unpack a question sparked by my former client Sandra Lee: Can we reach clients before burnout? I share the “house on fire” analogy—911 moments, kitchen-flame moments, and simple smoke-alarm moments—to help you decide exactly which phase your marketing is designed to meet.

We explore how urgency, perceived importance, and clear p...

What if your chronic pain isn’t just physical?

In this episode I chat with Michelle Scott—licensed psychotherapist, Reiki master teacher, “the weird therapist” and my friend—to explore the surprising link between stuck emotions, chronic pain, and speaking your truth.

Michelle shares her own journey through fibromyalgia, trigeminal neuralgia, and years of silence that left her literally without a voice. Together, she and Laura unp...

When a course works, it changes everything. When it doesn’t, it’s just a waste of time. In this episode, Sara Vezensek breaks down what separates high-impact courses from the digital junk pile. She and I dive into clarity, frameworks, client readiness, and why “messy action” always beats perfection.

Guest Bio: Sara Vezensek is a Captain Endotype coach and course creation strategist for ambitious women entrepreneurs. She specialize...

 Coaches tell me all the time, “I know my why.” That’s great. But do your values actually show up in the way you market and sell? In today’s episode of The Raving Coaches podcast, I walk you through how values become your north star — not just for motivation, but for pricing, offers, branding, visuals, and your entire sales experience. I talk about Brené Brown’s example of courage and vulnerability, and then connect it back to us a...

When a coach starts dismantling the rules they were handed—about marriage, ambition, safety, identity—everything changes. Jen Vertanen is in that place. And she’s turning it into a community.

In this conversation, Jen shares the origin of her new project, We the Unruly, and the deep emotional audit she had to do to get there. We talked about what it means to be seen in your grief, how legacy beliefs shape our coaching voice, and wh...

Grief changes everything. It rearranges the body, the brain, and the spirit.

In this conversation, Marcia Earhart (Visionary Endotype) opens up about walking through unimaginable loss—the deaths of two sons—and how that experience led to the creation of The Sterling Rose Sanctuary, a nonprofit healing ministry offering “boots-on-the-ground” support for people experiencing trauma and grief.

We talk about what it really means to brea...

Let’s be real: most coaches don’t actually know how to hire a marketing person—because they don’t know how to talk about what they do yet.

I’ve seen too many brilliant coaches drop $30K on a beautiful brand, slick website, or “done-for-you” funnel that doesn’t bring in a single client. Not because the designer or strategist was bad—but because the message wasn’t clear. If you can’t articulate what you do, no marketing can fix that.

Most coaches don’t realize they’re imitating.

They follow the systems, buy the programs, apply the templates—and wonder why their marketing still doesn’t convert. Why clients aren’t showing up. Why they feel disconnected from the business they’re building.

In this episode, I’m naming what most won’t: Your coaching brilliance doesn’t live in someone else’s framework. And the longer you try to replicate what worked for another coach,...

Coaches love control—until it controls them. In this one, Lara Days (Visionary Endotype), a board‑certified health coach and intuitive eating counselor, breaks down why so many smart, high‑capacity people are secretly micromanaging their bodies: daily weigh‑ins, body checking, earning food, and calling it “discipline.” We talk about the pendulum swing—strict rules on one side, “forget it” on the other—and how to find a livable midd...

What if the reason your business feels hard… isn’t you?

In this solo episode of the Raving Coaches podcast, I talk about why building a coaching business solo often feels like climbing a steep hill—and why the right kind of support changes everything. Backed by a study from the Journal of Experimental Psychology, we explore how your perception of difficulty shifts just by having someone climb the hill with you.

I get into the diffe...

What happens when your business is “successful” on the outside—but you’re exhausted, maxed out, and secretly wondering if you’ve built yourself into a corner?

That’s exactly where many of Katherine Danesi’s clients find themselves. As a business strategist and Conductor Endotype, Katherine helps fully booked creatives (think PR firms, branding agencies, and digital marketers) move from overwhelm into growth—with the right offers, s...

Are you wasting time at events—or making the most of them?

In this episode, I break down how to approach any live event as a coach—from local networking meetups to industry expos. I explain how to decide whether to sponsor or speak, how to maximize a booth or table, and why your follow-up plan matters more than your freebie.

One of the biggest mistakes I see coaches make at events? Using a watered-down what I do intro that is borin...

What happens when your nervous system resets everything—your identity, your voice, your business?

In this week’s episode of Raving Coaches, I sat down with Michelle Holling-Brooks, founder of Unbridled Change, whose journey through a near-death coma and complete memory loss led her to rebuild her life (and eventually her coaching practice) from the ground up. We talk about how horses became her first teachers in healing, and how in...

Sometimes an obvious truth for us, is not so obvious to others. That is what happened in a recent conversation with a great coach I serve. In this episode of The Raving Coaches Podcast, I share that story. 

She had this amazing realization that her program needed to be the one she wished she had herself. That one shift in perspective unlocked a whole new level of depth in her offers. This lesson I thought was obvious. It is what le...

If you've ever wondered why smart, self-aware women stay in bad relationships—or why it’s so hard to move on—you’re going to want to listen to this one. Heather Melville (Counselor Endotype) is a toxic relationship recovery coach with the receipts: she left an abusive 8-year relationship, walked away from a successful engineering career, and now helps other women rebuild lives they actually love.

In this episode, we dig into why he...

You’re not scared of helping people. You’re scared of selling it.

In this final episode of the six-step series on building a successful coaching business, I’m getting real about sales. We’re talking about the two ingredients that shift sales from slimy to solid: compassion and power. If you’re struggling with sales, it’s not your fault. Most coaches weren’t trained in sales—they were trained to serve

If your stomach flips at the id...