Ready, Set, Paid Ads

In this episode of Ready Set Paid Ads, we explore three crucial areas you need to address before running your digital ad campaigns. 

Based on nearly 15 years of experience in the digital marketing industry, the episode emphasises the importance of having a solid foundation to avoid costly mistakes. The three main focuses are offer clarity, optimising your landing page, and ensuring pixel and tracking setup. 

The episode is pack...

In this episode of Ready Set Paid Ads, we dive into the latest meta AI enhancements with a 10 Minute Hack. 

I'm sharing what to embrace, as well as what enhancements to avoid like advantage+ (especially if brand identity matters to you!). I even open up the Ads Manager platform and walk step by step through what to say yes to when it comes to creative enhancements, to make sure your ad is optimised but on brand.

You'll earn how to ...

In this episode of Ready Set Paid Ads, the focus is on the intricacies of scaling ad campaigns effectively to grow your business. 

I'm sharing the negatives of scaling too quickly and provide a detailed guide on identifying the right time and method to increase your ad budget. 

We'll break down signs that indicate a campaign is ready to scale, the importance of stable performance metrics, and strategies for incremental, horizon...

In this episode of Ready, Set, Paid Ads, I'm joined by Michelle Fraigas, who specialises in helping women feel confident to speak on stages and share their stories.

We discuss the challenges business owners face with public speaking and the intrinsic fear of judgment. Michelle shares her journey with paid advertising, highlighting her initial missteps with boosting posts and the subsequent realisation of the need for a strategic ...

In this episode of Ready, Set, Paid Ads, we explore the crucial question of who should manage your ad campaigns: in-house, DIY, or an agency?

Drawing on 15 years of experience, we break down the pros and cons of each approach. DIY offers low costs and total control but comes with a steep learning curve and potential mistakes. Hiring an in-house manager ensures brand intimacy and quick turnaround but can be expensive and limiting wi...

In this epsisode of Ready Set Paid Ads, we explore the AI tools to avoid getting bogged down with busy work and instead focus on areas that drive the most results.

We deep dive into tools like Smartly.io for cross-platform ad management, Reveal Bot for rule-based automation and performance alerts, and ChatGPT for strategy and planning assistance. Plus the pros and cons of Creative.AI for rapid generation of creative ad variations a...

In this episode of Ready Set Paid Ads, we're joined by Christine Corcoran, a business mindset coach and high ticket sales strategist.

We delve into the importance of overcoming mindset blocks, particularly around money and imposter syndrome, to achieve business growth. We discuss the critical role of personal growth in entrepreneurship, the necessity of adopting effective sales processes, and the benefits of leveraging paid ads to ...

In this episode of Ready Set Paid Ads, we dive into the common issue of ad fatigue and how to tackle it with a strategic creative refresh cycle. 

We explore the signs of ad fatigue, such as falling click-through rates and rising costs per conversion, and discuss how to reset visuals and messaging. The episode outlines a detailed approach to monitoring ad performance at the ad level, rotating within various hooks and formats, and us...

In this episode of Ready Set Paid Ads, we introduce the new 'Ad Hacks' series featuring practical, 10-minute episodes focused on actionable advertising tips.

The episode kicks off with five effective CTA (Call-to-Action) phrases designed to improve your ad conversions. We discuss why sometimes the issue with ad performance lies in weak CTAs rather than audience targeting or creative content. By using clear, actionable, emotionally ...

In this episode of Ready Set Paid Ads, we are focusing on the importance of metrics in your paid ad campaigns and overall marketing strategies. We delve into common metrics such as Click Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Return On Ad Spend (ROAS), and Cost Per Acquisition (CPA). Each metric is explained in detail, including how to calculate them and why they are crucial for understanding and optimizing your...

We're joined by Emma Lovell in this episode of Ready, Set, Paid Ads, a seasoned digital marketer, the queen of Bleisure and founder of Rest & Receive Retreats.

Emma shares her journey with Paid Ads over the years, highlighting the highs and lows with Meta Ads. We dive into the whole marketing eco-system, and how strategic content planning can help you showcase a business that has multiple focuses - especially when there are cam...

In this episode of Ready Set Paid Ads, we delve into three practical paid ad funnels, ready to implement in your business. Featuring a detailed guide on creating a Lead Magnet Funnel tailored for coaches, service providers, and digital product sellers, designed to build email lists and nurture leads. We also explore an E-commerce Product Launch Funnel suitable for product-based brands, focusing on full-funnel strategies to build aw...

In this episode of Ready Set, Paid Ads, we welcome money mindset mentor Denise Duffield-Thomas. We delve into the intricacies of overcoming money-related mindset blocks, the importance of consistency, and how paid advertising can transform businesses. Denise shares her journey from resisting advertisements due to 'sweat equity' beliefs to embracing them as a vital business strategy. The conversation also explores the impact of cult...

In this episode of Ready Set Paid Ads, we delve into the concept of marketing funnels, breaking down their purpose and how they can lead to sales. We explore the three stages of a funnel: top of funnel (awareness), middle of funnel (consideration), and bottom of funnel (conversion). Through practical examples and a straightforward approach, this episode aims to demystify how funnels work, especially in the context of paid ads, and ...

In this episode of Ready Set Paid Ads, we are joined by Ashley Boston, a Meta ad and funnel strategist. Ashley shares her journey into digital marketing and her focus on Meta ads.

We discuss the evolution of digital advertising, the importance of strategy, and the challenges of keeping up with platform changes. You'll hear Ashley's thoughts on the role of creative strategy, the integration of AI in ads, and the need for a holistic ...

In this episode of Ready, Set, Paid Ads, we dive into the essential considerations for starting a successful paid ads campaign. 

We discuss understanding your ideal client profile, setting up an effective lead management process, knowing your relevant business metrics, and crafting a compelling website or landing page. 

Additionally, we discuss budget sustainability and the importance of not relying on ads to fix broader business i...

In this episode of Ready, Set, Paid Ads, we are joined by Angela Pickett, an experienced copywriter and aspiring romance writer, to explore the synergy between sales pages and paid ads.

Angela discusses the art of creating effective sales pages, comparing them to the structure of romance stories, and highlights the importance of transparency, structure, and relationship building in sales copy.

The conversation dives into the necess...

In this episode of Ready, Set, Ads, we explore effective strategies to make the most out of your Google Ads budget, with beginner friends tweaks you can make to your Google Ads search campaigns to help save money and drive more clicks to your website.

We dive into the technical aspects of Google Ads, often overlooked due to its less aesthetic-driven nature. Key topics include the importance of the search terms report, the role of a...