Ready, Set, Paid Ads

In this episode of Ready Set Paid Ads, I share the most common questions about paid advertising, drawing from 13-14 years of industry experience and answer them too. 

We cover everything from the difference between Google Ads and Meta (Facebook) ads in terms of user intent, to setting appropriate budgets for different platforms, and best practices for running ads. The episode also covers the importance of click-through rates, tra...

In this episode of Ready Set Paid Ads, Mary-Anne is joined by Tenai Seymour, founder of Ads Haus, who specialises in Meta and Spotify ads. 

They discuss Tenai's journey into the world of ads management, the balance of creativity and data in digital marketing, and the importance of ongoing testing and adaptation in response to platform changes. 

The conversation also highlights the untapped potential of Spotify ads for small busines...

In this episode of Ready, Set, Paid Ads, we explore Meta's new one campaign strategy that promises to simplify ad management and improve results. 

By consolidating multiple campaigns into one, marketers can benefit from reduced audience overlap, faster learning, and better budget utilisation. We discuss the integration of Andromeda, Meta's AI tool, to optimise ad placements and audience targeting. 

You'll learn about setting up...

In this episode of Ready Set Paid Ads, Mary-Anne speaks with Dante St James one of Australia’s most sought-after speakers and trainers on the digital economy and social media.

The conversation covers the importance of knowing your strengths and weaknesses, how to use paid ads on multiple platforms effectively, and strategies for campaign management. Dante also highlights the role of AI and the significance of being actively engag...

In this episode of Ready Set Paid Ads, the focus is on how to make paid ads truly pay off.

We discuss the common failures in ad strategies, why merely boosting posts is ineffective, and the importance of a well-thought-out strategy. I double down on why understanding campaign objectives and knowing your business metrics are important and the critical role of creative content, and testing and optimising ads. Practical tools like Met...

In this episode of Ready Set Paid Ads, discover three effective Google Ads hacks you can implement in just 10 minutes to enhance your ad performance and reduce wasted spend. 

Learn how to utilise the search terms report to exclude irrelevant keywords, understand the importance of match types (exact, phrase, and broad) to tighten your targeting, and optimise your ad copy to improve click-through rates, quality scores, and cost per c...

In this episode of Ready Set Paid Ads, we delve into Meta's latest update, Andromeda, which promises a revolution in ad targeting and personalisation. 

We explain how Andromeda utilises advanced AI to match the right ads to the right consumers at optimal times, changing the way advertisers need to craft and manage their campaigns. Plus key takeaways to leverage Andromeda’s full potential.  

The episode provides practical advice on ...

In this episode of Ready Set Paid Ads, Mary-Anne welcomes Kerry Anne Nelson and asks Do You Ads?

The episode highlights the importance of having clear strategies, defined goals, and structuring work processes to achieve higher productivity. Kerry shares insights on the challenges and solutions involved in running paid ads and the impact of human engagement in business operations. The episode also tackles the frustrations with Meta’...

In this episode of Ready Set Paid Ads, the focus is on the $20 ad strategy and how to achieve meaningful results even with a smaller budget. 

We dive into the benefits of a $20 daily budget, and how to leverage it for testing creatives, understanding market responses, and collecting early data before scaling. Practical tips on optimising content, improving landing pages, and enhancing the quality of leads are shared to help liste...

In this episode of Ready, Set, Paid Ads, we break down the process of writing effective ad copy in just 10 minutes, which you'll learn in this 10 Minute Hack.  

I'll take you through a simple and repeatable 4-part formula: Hook, Problem, Offer, and Call to Action (CTA). Discover how to grab attention with a compelling hook, address the customer’s problem, present your offer, and guide them towards action. Plus use tools like ChatGP...

In this episode of Ready, Set, Paid Ads, we dive into the essentials of warm audience targeting in 2025, focusing on rebooting your retargeting strategies to the results you need. 

The episode discusses four key warm audience segments and explains how to effectively retarget each segment to boost engagement and conversions. Plus, we dive into creative tips to really stop the scroll and get warm audiences converting. 

This episode a...

In this episode of Ready, Set, Paid Ads, Kate Merryweather, a LinkedIn Strategist discusses the untapped potential of LinkedIn for businesses.

She highlights the platform's advantages over Instagram, particularly for small businesses that struggle with Instagram’s visual demands. Kate emphasises the efficacy of LinkedIn in connecting with a different audience, and shares insights on how businesses can effectively build their pres...

In this episode of Ready Set Paid Ads, we explore three crucial areas you need to address before running your digital ad campaigns. 

Based on nearly 15 years of experience in the digital marketing industry, the episode emphasises the importance of having a solid foundation to avoid costly mistakes. The three main focuses are offer clarity, optimising your landing page, and ensuring pixel and tracking setup. 

The episode is pack...

In this episode of Ready Set Paid Ads, we dive into the latest meta AI enhancements with a 10 Minute Hack. 

I'm sharing what to embrace, as well as what enhancements to avoid like advantage+ (especially if brand identity matters to you!). I even open up the Ads Manager platform and walk step by step through what to say yes to when it comes to creative enhancements, to make sure your ad is optimised but on brand.

You'll earn how to ...

In this episode of Ready Set Paid Ads, the focus is on the intricacies of scaling ad campaigns effectively to grow your business. 

I'm sharing the negatives of scaling too quickly and provide a detailed guide on identifying the right time and method to increase your ad budget. 

We'll break down signs that indicate a campaign is ready to scale, the importance of stable performance metrics, and strategies for incremental, horizon...

In this episode of Ready, Set, Paid Ads, I'm joined by Michelle Fraigas, who specialises in helping women feel confident to speak on stages and share their stories.

We discuss the challenges business owners face with public speaking and the intrinsic fear of judgment. Michelle shares her journey with paid advertising, highlighting her initial missteps with boosting posts and the subsequent realisation of the need for a strategic ...

In this episode of Ready, Set, Paid Ads, we explore the crucial question of who should manage your ad campaigns: in-house, DIY, or an agency?

Drawing on 15 years of experience, we break down the pros and cons of each approach. DIY offers low costs and total control but comes with a steep learning curve and potential mistakes. Hiring an in-house manager ensures brand intimacy and quick turnaround but can be expensive and limiting wi...