Author brand and platform can feel incredibly confusing and daunting. However, the truth is that you don’t need to be inauthentic or famous to harness these tools. Rather, an author’s brand and platform create a path for authors to connect with the people they wrote their book for in the first place.
In conversation with BPP’s branding and marketing expert Valeri Mills Barnes, this episode clarifies these two terms and the key components of each. Listeners will learn how to authentically present their message and engage in their community.
To connect with Valeri and learn more about Berry Powell Press, visit our website here and follow us at @berrypowellpress on Instagram.
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