Revenue Today

Leslie Greenwood is the founder and CEO of Chief Evangelist Consulting, a company that helps businesses and communities build and revamp their communities. She is also the co-founder of Wednesday Women, a platform that features and amplifies the profiles of women leaders.

In this episode of Revenue Today, Leslie Greenwood joins Jared Robin to discuss the power of unscalable activities in go-to-market strategies. She debunks the myth...

Rebecca Marshburn is the Head of Community at Common Room. She has previously worked at Airbnb and AWS in content and community roles.

In this episode of Revenue Today, Rebecca debunks the myth that community and go-to-market (GTM) strategies should be kept separate. She believes that community and GTM should intersect and work together to achieve better outcomes for both community members and business goals. By bringing community a...

In this episode of Revenue Today, Adam Jay,  the founder and CEO of Adam Jay Consulting and the host of the Revenue Reimagined podcast, discusses the common misconception that hiring a VP of Sales will solve all revenue problems for early-stage startups. He emphasizes the importance of building a solid sales process, understanding the ideal customer profile and buyer persona, and validating product-market fit before scaling the sal...

In this episode of Revenue Today, host Jared Robin interviews Lloyed Lobo, founder of Boast.AI, shares his insights on the power of community in building iconic brands. He debunks the myth that traditional marketing tactics are still effective and emphasizes the importance of building a community around a shared purpose. Lloyed highlights the key traits of successful communities, such as connection, autonomy, mastery, purpose, ener...

In this episode of Revenue Today, host Jared Robin interviews Jillian Bejtlich, Head of Community at Calendly, debunks the myth that community can only live at the top of the funnel. She emphasizes the importance of community in the adoption and advocacy phases of the customer lifecycle, where cost savings and organic growth can occur. Jillian explains that the community should be aligned with both the organizational and customer n...

In this episode of Revenue Today, host Jared Robin is joined by Christina Garnett, a community leader, advocacy strategist, and customer marketer. She is currently the Principal Marketing Manager, Offline Community and Advocacy at HubSpot.

Christina Garnett discusses the importance of building a community as part of a go-to-market strategy and debunks the myth of personal branding. She emphasizes the need to let go of narcissism and...

In this episode of Revenue Today, host Jared Robin interviews Morgan J Ingram, founder of Ascension Media Productions. Morgan shares his journey from being a sales rep to starting his own company and explains the concept of narrative-led growth. He discusses the future of sales and the potential impact of AI on the industry. Morgan also highlights the importance of building a strong personal brand.

Morgan emphasizes the significance...

In this episode of Revenue Today, host Jared Robin interviews Lindsay Cordell, the GTM Analyst and Founding Partner at Go-To-Market Partners. With a background in revenue operations, Lindsay has extensive experience in helping companies optimize their go-to-market strategies and improve their overall efficiency.

Jared and Lindsay discuss the importance of a collaborative approach to go-to-market (GTM) and debunk the myth that GTM sh...

In this episode of Revenue Today, host Jared Robin interviews Meghan Keaney Anderson, Head of Marketing at Jasper, one of the fastest-growing companies in AI. With her background as the VP of Marketing at HubSpot, Megan brings a wealth of experience and expertise to the table. She is known for her insights on revenue growth and customer expansion strategies.

Meghan discusses the potential impact of AI on search engine results pages ...

Today, we welcome Emir Atli, Co-Founder of HockeyStack. B2B SaaS can be considered a top industry today, but there's still a lot to learn about marketing a product in this space.

Emir talks about the importance of leveraging social channels not only for marketing but also for brand building, especially at the start. He talks about shifts in the SaaS environment and why outbound has simply become much harder today.

Takeaways

• Be pre...

Today, we welcome Anthony Kennada, Co-Founder & CEO of AudiencePlus. Content marketing has traditionally been all about creating content for an algorithm. It's more of getting the page or posts to rank rather than actually getting a human to read it.

Anthony shares his philosophy and ideas on shifting the focus back to creating content for humans. He highlights that while this is remembered, it has yet to be the priority, especially...

In today's episode of Revenue Today, Helen Lin, Founder and CEO of Discern & Dawn Poulos, Founder of Covisio kick off the webinar on the Four D's for Effective Sales Forecasting. They start with the Sales Performance Benchmark Data for Q1 of 2023 and share a few insights on these. 

Takeaways

• Winrates for closed deal metrics declined in Q1 reflective of seasonality.
• Deals are not as easily won as in the past.

Quote of the Show

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Today, we welcome Srinath Sridhar, Co-Founder and CEO of regie.ai. Today we're seeing AI writing tools, AI photo and video generators, and more. But will an AI writing tool be just that? Or are there more innovations to expect sooner rather than later?

Srinath busts the myth about AI replacing the workforce but doesn't deny the potential it can have in boosting productivity. He talks about navigating AI today and approaching such in...

Today, we welcome Jason Bay, Founder and CEO of The Outbound Squad. He shares insights on the SDR model most companies  use today, effective cold calling, email marketing, and much more.

Jason talks about the pros and cons of using AI and similar technologies  in sales. Sales reps need to take advantage of these tools but also be wary of using generic and robotic assets for their cadences.

Takeaways

• The SDR model is not a good fit...

Today, we welcome Rosalyn Santa Elena, Founder and Chief Revenue Operations Officer of The RevOps Collective and the Host of The Revenue Engine Podcast. She discusses how revenue operations play an influence in optimization not only for processes but also for communication within the company.

Rosalyn also shares her perspective on utilizing data and metrics to maximize results. She defines strategy and also talks about the attribute...

Today, we welcome Thao Ngo and Emily Ward, SVP of Marketing at Uptempo and VP of Global Marketing at Anthology respectively. They share their perspective on the advantages of having a great Marketing Performance Management (MPM) Solution.

Takeaways

• Utilize technology to stay up on your numbers.
• Never turn off the demand tab because you need to diversify your marketing mix.

Quote of the Show

"If she wanted to talk to our financi...

Today, we welcome Mark Kosoglow, Chief Revenue Officer of Catalyst Software. He talks about his time and journey in Outreach before becoming CRO of Catalyst. This was a time of all-out grind for Mark but also a major avenue for his growth and expansion of knowledge in the industry.

Mark discusses building a mindset as an SDR or BDR not only focused on individual performance but also to produce results as a team. He also shares his i...

Today, we welcome Thao Ngo and Emily Ward, SVP of Marketing at Uptempo and VP of Global Marketing at Anthology respectively. They discuss understanding the basics of the budget, what it means to actually have access to it, and how it plays out with your data-driven decisions.

Takeaways

• You have to be able to articulate your strategy without waiting for finance
• Make sure that responsibilities and hand-off are clear especially with ...

Today, we welcome Thao Ngo and Emily Ward, SVP of Marketing at Uptempo and VP of Global Marketing at Anthology respectively. They talk about how ROI marketing contributes to the sales funnel and why the "Investment" part of ROI often gets overlooked.

Takeaways

• Marketers are on top of data on the execution side but not on the business side because it's simply more challenging to track.
• Use data to identify areas of optimization and...