Roofer Growth Hacks
Welcome to Roofer Growth Hacks, the go-to podcast for roofing contractors and roofing company owners looking to grow their businesses. Hosted by Chris Hunter, author of The Ultimate Guide to Digital Marketing for Roofers and Co-Founder of RoofingSites.com, this podcast dives into actionable growth strategies, expert insights, and the latest marketing trends tailored to the roofing industry. Each episode features a mix of industry leader interviews, success stories, and exclusive content from Chris, including highlights from his monthly workshops and The Monthly State of Marketing for Roofing Companies. Whether you’re looking for proven growth hacks, cutting-edge marketing advice, or inspiration from top performers in the roofing space, this podcast has you covered. Tune in to unlock the tools, tips, and strategies to elevate your roofing business to the next level.
Episodes
Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, Episode 6, Chris Hunter talks with Jeremy Owens CEO at US Construction Zone & 3 Generations Improvements.
They discuss Jeremy's journey from growing up in the family business to taking over operations and marketing. The conversation covers the importance of specialization in contracting, the evolution of marketing strategies, and the impact of AI on business opera...
Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, Episode 5, Chris Hunter dives into how to build a scalable Roofing Referral Machine that turns happy customers, realtors, and insurance pros into steady, high-intent leads. From $250 customer incentives and handwritten thank-you notes to cookie/brownie boxes with QR codes, monthly newsletters, and storm-season campaigns, Chris lays out the referral systems and scripts...
Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode, Chris Hunter sits down with Aaron Christy, the founder of Indy Roof & Restoration — one of Indiana’s fastest-growing roofing companies. Known for his transparency, community focus, and marketing chops, Aaron shares the real growth hacks that helped him triple his company’s size in just a few years.
From using SOPs without an in-house team to overcoming the dre...
Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode, Chris Hunter breaks down how AI search (AEO/IEO/“answer engines”), Google Gemini’s newest upgrades, and smarter content distribution are changing how roofing companies get found and chosen.
From AI-generated video/image tools (“Veo 3” video, “Nano Banana” image) to FAQs, schema, and local backlinks, Chris shows exactly how to widen your footprint so ChatGPT, Gemi...
Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode Chris Hunter interviews Jason Todd, founder and CEO of Thinker Ventures. They discuss Jason's entrepreneurial journey, the role of Thinker Ventures in helping businesses grow, and the common challenges faced by small businesses.
Jason emphasizes the importance of discipline over systems in business management and shares insights on how to implement effective strate...
How to Build a High-Converting Roofing Website With Chris - Roofer Growth Hacks - Season 4 Episode 1
Welcome to Roofer Growth Hacks by RoofingSites.com. In this first episode in Season 4, Chris Hunter dives into how to build a high-converting roofing website that turns visitors into booked inspections. From Story brand messaging and the 3-second “grunt test” to mobile-first design and the five-page structure that wins local intent, Chris shows exactly what roofing companies must do to boost calls and close more jobs—without wastin...
Welcome to Roofer Growth Hacks by RoofingSites.com.In this solo episode, Chris Hunter dives into how AI is reshaping online search and what roofing companies must do to stay ahead. From the continued dominance of Google to the rise of ChatGPT and Bing, Chris explains why diversifying your online presence and reviews is critical.
He also breaks down Google’s E-E-A-T principles—expertise, experience, authority, and trustworthiness—an...
Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com
In this solo episode, Chris Hunter dives deep into one of the biggest issues plaguing roofing companies today: how to grow without burning out or breaking the business.
After speaking with thousands of roofers across the country, one pattern keeps repeating—companies relying on hustle, referrals, and word of mouth. While that might get you started, it ...
Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com “Branding & Marketing In The Age Of AI.” In this episode, Chris Hunter kicks off a deep-dive panel with AI marketing experts to explore how roofers and small business owners can start using AI to build real brand assets. From understanding your ideal customer to generating messaging that actually resonates, Jen shares how she uses tools like Perple...
Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: “July 2025 State of Marketing for Roofers.” In this episode, Chris Hunter unpacks the top marketing trends and industry shifts roofing contractors need to know this summer.
From analyzing your Q2 wins to preparing for hurricane season, Chris shares strategic insights on where to double down, what to cut, and how to adapt to the growing influence of AI...
In this power-packed episode, we break down how roofing companies can win big with Google Ads — a tactical guide to maximizing ROI, building online reputation, and turning clicks into quality leads.
We’re joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. Chris brings decades of experience helping roofing contractors grow smarter using his 4R Roofin...
In this power-packed episode, we break down The AI-Powered Social Strategy for Roofers —a comprehensive guide to building trust, increasing visibility, and staying top-of-mind using the platforms your customers actually use.
We’re joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. Chris brings decades of experience helping roofing contractors grow s...
Welcome to Roofer Growth Hacks! In this episode, I sit down with Megan Ellsworth from RoofersCoffeeShop, a creative force in the roofing industry helping contractors grow through content and community-driven marketing.
Megan shares fresh insights on how roofers can stand out by telling their story, building local connections, and creating engaging content that drives trust and visibility.
We dive into practical growth hacks any roo...
Welcome to Roofer Growth Hacks! In this episode.We are joined by four marketing experts from the seven-figure agencies world who specialize in helping businesses grow smarter with AI.
In this episode of Roofer Growth Hacks, the panel discusses the evolving landscape of SEO and marketing in the age of AI. They explore whether SEO is dead, the impact of AI on search engines, and the importance of adapting marketing strategies to stay...
Welcome to Roofer Growth Hacks! In this episode, we’re diving into how roofers can future-proof their business using AI, SEO, and Local Service Ads — including a jaw-dropping 47X ROI case study that proves this system works.
We’re joined by Chris Hunter, Founder & Chief Marketing Officer of RoofingSites.com, and author of The Ultimate Guide to Digital Marketing for Roofers. With over 20 years of marketing experience and deep in...
Welcome to Roofer Growth Hacks! In this episode, We’re breaking down the 2025 Local Service Ads Mastery for Roofers — a powerful way to add serious revenue to your roofing business.
We’re joined by Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. With over two decades of SEO experience and as a member of NRCA, RCAT, and HARCA, Chris has helped roofing compa...
Welcome to Roofer Growth Hacks! In this episode, We are joined by four marketing experts from the seven-figure agencies world who specialize in helping businesses grow smarter with AI.
We dive into how roofing companies can use AI to boost their marketing, streamline processes, and connect better with customers.
We explore practical AI tools, how to implement them effectively, and tips to stay ahead in the competitive roofing marke...
Welcome to Roofer Growth Hacks! In this episode, We sit down with Melissa and James Parker, owners of Pro Roofing. Since launching their company in 2017, they have built a fast-growing roofing business by implementing smart systems, staying laser-focused on leadership, and establishing a strong operational foundation.
We dive into their journey from startup to stand out, uncovering the key strategies that helped them scale quickly ...
Welcome to Roofer Growth Hacks! In this episode, We sit down with Dr. William Attaway, founder of Catalytic Leadership and a seasoned executive coach who’s helped countless entrepreneurs scale by building strong leadership teams. As the host of the Catalytic Leadership Podcast, Dr. Attaway brings decades of experience in guiding business owners to eliminate bottlenecks and lead with clarity.
We dive into actionable growth hacks for...
Welcome to Roofer Growth Hacks! In this episode, we break down the 2025 Guide to Ranking on Google Maps for Roofers—a must-know strategy for any roofing contractor looking to dominate local search.
We are joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. As a proud member of the NRCA, RCAT, and HARCA.
We’ve spent years helping roofing businesses gr...
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