September 15, 2024 • 14 mins
In this episode of the RV Rental Secrets Podcast, co-hosts Garr Russell and Stacy Maxon dive deep into the power of collaboration and the importance of creating demand in the RV rental business. They start off with a light-hearted conversation about Gar’s love for alliterations, but quickly shift focus to a practical discussion on how to keep business flowing, especially during slower seasons like fall.
Garr and Stacy address a recent query from one of their franchisees, reflecting the common challenge of business slowing down once summer ends and school begins. They emphasize the importance of actively generating demand through creative collaborations, citing real-world examples from their own experiences. Stacey recalls how reaching out to local businesses, campgrounds, and other community organizations was critical to her success in the early days of her RV rental business. Garr elaborates on how partnerships, like those with event organizers and local vendors, can open doors to new opportunities, and even cites a successful example involving one of their franchisees, Dathan, who secured lucrative partnerships with events like NASCAR and Bonnaroo.
The hosts delve into how partnerships can evolve into long-term, mutually beneficial relationships, and they encourage listeners to think outside the box. Garr shares a story from the book The Pumpkin Plan, demonstrating how nurturing a single relationship can lead to exponential growth. They also touch on unconventional marketing ideas, like mailing watermelons to catch attention and create memorable impressions, urging listeners to be bold in their approach to networking and business-building.
Stacey adds further value by suggesting seasonal marketing tactics, such as collaborating with local businesses on fall-themed events like scavenger hunts or bucket lists, where each business can promote the others, amplifying exposure for everyone involved. Garr praises the idea, noting how partnerships can create demand by leveraging the networks and contacts of other businesses.
As the episode wraps up, Garr reminds listeners to take massive action, echoing advice from his mentors Tony Robbins and Jim Rohn. He encourages RV entrepreneurs to face rejection head-on, knowing that persistence will eventually lead to success. The closing message is clear: get out there, collaborate, create demand, and don’t be afraid to hustle for opportunities, because one solid partnership could change the trajectory of your business.
Overall, this episode is packed with actionable advice on building and sustaining an RV rental business through networking, creativity, and relentless effort.
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Episode Transcript
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Welcome to the RV Rental Secrets Podcast.
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.999I'm your host, Stacey Maxson, and I'm thrilled to guide you through the journey of launching, growing, and managing a profitable RV rental business. 3 00:00:09,380.9977324263 --> 00:00:09,750.9977324263 Okay. 4 00:00:09,750.9977324263 --> 00:00:10,620.997732426 Hey everybody. 5 00:00:10,620.997732426 --> 00:00:13,240.997732426 Welcome to another episode of RV. 6 00:00:13,665.997732426 --> 00:00:15,965.997732426 Rental Secrets Podcast. 7 00:00:16,535.997732426 --> 00:00:32,345.997732426 I am your co host, Gar Russell, along with my business partner, friend, fellow zip liner, RV entrepreneur, Stacey, the amazing mother, marketing master, Maxson. 8 00:00:32,625.997732426 --> 00:00:34,505.997732426 Stacey, how you doing? Good. 9 00:00:34,515.997732426 --> 00:00:34,765.997732426 Wow. 10 00:00:34,765.997732426 --> 00:00:36,165.997732426 That was quite the opening. 11 00:00:36,555.997732426 --> 00:00:38,245.997732426 Thanks for that great introduction. 12 00:00:38,625.997732426 --> 00:00:38,795.997732426 Yeah. 13 00:00:38,835.997732426 --> 00:00:50,695.997732426 You know, I just love, what are they called? Are they called alliterations I literally, Tina, my wife and I were on a walk the other day and I was just trying to create the world's longest sentence, you know, starting with the same letter. 14 00:00:50,785.997732426 --> 00:00:53,375.997732426 And I just, It got to a point of where it didn't make sense anymore. 15 00:00:53,385.997732426 --> 00:00:54,895.997732426 But anyway, I have fun doing it. 16 00:00:54,915.997732426 --> 00:01:01,885.996732426 So for another alliteration today, we are going to talk about creating collaborations. 17 00:01:02,345.997732426 --> 00:01:08,165.997732426 And creating, oh, I can't think of another C there, creating demand really is what we're going to talk about. 18 00:01:08,475.997732426 --> 00:01:12,615.997732426 We just had a, an email that came in from one of our franchisees. 19 00:01:12,935.997732426 --> 00:01:14,785.997732426 They just jumped aboard with us. 20 00:01:15,145.997732426 --> 00:01:21,155.997732426 And as many of y'all know, You know, once school gets back into season, chaos of the summer is over. 21 00:01:21,185.997732426 --> 00:01:23,655.997732426 Things start to slow down and balance out for a little bit. 22 00:01:23,655.997732426 --> 00:01:29,185.996732426 And so they're like, Hey, we've, we got a rental, but you know, it's kind of not much else going on. 23 00:01:29,185.996732426 --> 00:01:29,685.995732426 What's up. 24 00:01:30,265.996732426 --> 00:01:36,825.998732426 And so we all kind of threw back our input and and that was one thing that I talked about in my response was. 25 00:01:37,435.998732426 --> 00:01:44,635.79873243 Creating a demand, creating what did I, what was my other C? Creating collaborations. 26 00:01:45,115.89873243 --> 00:01:45,455.89873243 Yes. 27 00:01:46,35.89873243 --> 00:01:49,505.89873243 Yeah, I think that's really important, especially when you're first starting out. 28 00:01:49,885.89773243 --> 00:02:10,70.89973243 Like I remember my first year in business, just reaching out to all the local companies you know, all the local campgrounds, getting my name out there trying to network and collaborate with them to see how You know, partnering together could be beneficial for both of us. 29 00:02:10,450.89973243 --> 00:02:16,290.89973243 I think that's key is to make sure that you know it's going to be a win win situation. 30 00:02:16,290.89973243 --> 00:02:23,890.90073243 Yes, I just saw another alliteration creatively creating collaborations consistently causes. 31 00:02:24,675.89973243 --> 00:02:25,755.89973243 That's as far as I got with it. 32 00:02:26,475.89973243 --> 00:02:37,355.89973243 Your business to grow, you know, and that's the thing is many all when you got into this, right? Probably the first thing that you did is you went on the peer to peer platforms, you listed your RV and there you go. 33 00:02:37,915.89873243 --> 00:02:43,725.89973243 No need for you to create a demand because the demand was already there and the platforms were doing their thing and earning you business. 34 00:02:44,145.89973243 --> 00:02:52,335.89973243 But once you've got the taste for the business, which I know all you listening as you've got the taste for the business, right? You want to maximize. 35 00:02:52,920.89973243 --> 00:02:58,20.89973243 You want to monetize, you want to market, you want to take every opportunity you can to generate revenue. 36 00:02:58,640.89973243 --> 00:03:03,890.89973243 When the platforms aren't generating new business, then you're like, hey, what's up? I need some business. 37 00:03:04,480.89973243 --> 00:03:07,420.89973243 And so that's what where collaborations come into place. 38 00:03:07,440.89873243 --> 00:03:30,350.89973243 You know, that's where it's important to say, okay, what are the campgrounds that are around that need to know about me? What are the festivals are around that need to know about me? What are the 4 H programs, equestrian events? All the different things, you know, where's the, the venues where my house on wheels could be a value to them. 39 00:03:30,430.89973243 --> 00:03:39,340.89973243 And that's when you start marketing, you don't want to think about it, Stacey, as I'm saying this, why a lot of people probably don't do this because you know what they have to do to do something like this. 40 00:03:39,340.89973243 --> 00:03:40,270.90073243 They have to sell. 41 00:03:40,470.89973243 --> 00:03:49,720.90073243 It really comes down to selling and people get scared once it comes time to sell, because why there's a fear that the campground you're going to go to, like I say. 42 00:03:50,415.90073243 --> 00:03:52,25.90073243 No, sorry, we don't have that need. 43 00:03:52,255.90073243 --> 00:03:54,45.90073243 No, sorry, we're partnering with this company. 44 00:03:54,345.90073243 --> 00:03:56,245.90073243 It's that fear of rejection. 45 00:03:56,245.90073243 --> 00:03:57,935.90073243 It's that fear of failure. 46 00:03:58,495.90073243 --> 00:04:02,965.90073243 But like one of my mentors, Myron Golden says, all work works. 47 00:04:02,985.89973243 --> 00:04:05,175.90073243 It either works on you or works for you. 48 00:04:05,805.89973243 --> 00:04:13,35.89973243 It's going to do a work inside of you by going out, putting yourself out there, talking to different businesses, sharing different ideas. 49 00:04:13,55.89973243 --> 00:04:17,725.89973243 And yes, some people are going to say no, but guess what? Some people are going to say yes. 50 00:04:18,65.89973243 --> 00:04:30,175.89973243 And literally one partnership could be the differentiator for you, you know, tell, tell tell the audience here about Dathan and Alabama and some of his partnerships that he's built through their networking. 51 00:04:30,505.89973243 --> 00:04:30,985.89973243 Yeah. 52 00:04:31,25.89873243 --> 00:04:35,485.89873243 So, yeah, Dathan he's worked with NASCAR. 53 00:04:36,65.89973243 --> 00:04:53,605.89773243 Just locally, he was doing the Talladega event and then he just built, like, so many partnerships where now, basically, like, for that NASCAR event, he's managing like, all the vendors, getting the generators in and the water companies and sewer. 54 00:04:54,15.89873243 --> 00:04:59,195.89873243 So just by collaborating, you know, with all these different people, he's built a name for himself. 55 00:04:59,695.89873243 --> 00:05:14,635.89873243 And then you know, he did so well with that Talladega NASCAR event where now he's built partnerships where he's getting you know, Daytona and some of the other big NASCAR events involved with our other franchises in those areas. 56 00:05:15,205.89873243 --> 00:05:20,835.89973243 And then another big one he does is the Bonnaroo Festival, which is a music festival. 57 00:05:21,380.89973243 --> 00:05:25,660.89973243 And again, because he did so well with that and created those relationships. 58 00:05:25,880.89973243 --> 00:05:29,0.89973243 Now they reach out to him with other festivals. 59 00:05:29,100.89973243 --> 00:05:34,880.89873243 Because a lot of them, you know, they're the same promoters that work those events. 60 00:05:35,270.89873243 --> 00:05:40,900.89773243 So, you know, if they're promoting the one event, then they usually have other events too. 61 00:05:41,130.89773243 --> 00:05:46,460.89773243 So once they, you know, build that relationship, they're constantly coming back for other events as well. 62 00:05:46,460.89773243 --> 00:05:50,70.89773243 Yeah, it makes me think of a book I read years ago called the pumpkin plan. 63 00:05:50,580.89773243 --> 00:06:01,640.89773243 And in this book, the pumpkin planet talks about this guy who he sent his baby boy inside of this carved pumpkin and he took a picture and he thought, Oh my gosh, this is so cute. 64 00:06:02,50.89773243 --> 00:06:05,500.89773243 So then the next year he wanted to recreate the picture. 65 00:06:05,980.89773243 --> 00:06:12,140.89773243 So years down the road, here he is online buying this hybrid pumpkin seed from Germany. 66 00:06:12,440.89773243 --> 00:06:22,490.89773243 So that he can get this pumpkin to fit a seven year old in and it just became this, this gigantic thing in the principle that they taught in this book in regards to businesses. 67 00:06:22,850.89773243 --> 00:06:28,110.89773243 When you find one of these partnerships, like find every way you can to work that partnership. 68 00:06:28,410.89773243 --> 00:06:44,420.89773243 Just like Stacey said, the vendors at this event, they, Nathan learned they do other events, you know, so how do you mature those relationships? You know, you do certain things like, you know, you do this event with this one company that does other events. 69 00:06:44,420.89773243 --> 00:06:45,670.89773243 You send them a thank you card. 70 00:06:46,350.89773243 --> 00:07:01,40.89773243 You send them something funny and random reminds me of another book called the watermelon, I can't think of the name of it, but in this, in this book, they talk about like these crazy ways to get in front of people and get recognition. 71 00:07:01,40.89773243 --> 00:07:04,490.89773243 And so literally what they would do is they would mail watermelons. 72 00:07:04,490.89773243 --> 00:07:07,370.89773243 And obviously, right, that's going to get everybody's attention. 73 00:07:07,370.89773243 --> 00:07:08,390.89773243 The office is going to be laughing. 74 00:07:08,390.89773243 --> 00:07:11,770.89773243 Like, what? Who just mailed you a watermelon? And they paste a letter to it. 75 00:07:11,770.89773243 --> 00:07:15,430.89673243 Like, hey, now that we got your attention, you know, we'd like to talk to you about this. 76 00:07:15,910.89673243 --> 00:07:26,700.89773243 And in this book, they do all these crazy things like, If they wanted to work with like this big fortune 500 company and they want to get in front of this specific CEO, they would find out all about this guy. 77 00:07:26,730.89673243 --> 00:07:30,860.89673243 They would do all their research and they learned this gentleman, he was big into baseball. 78 00:07:31,240.89773243 --> 00:07:34,500.89673243 So what did they do? They were trying to land this multimillion dollar contract. 79 00:07:34,840.89673243 --> 00:07:41,70.89773243 They went and bought a 10, 000 rare autographed baseball, mailed it to the CEO. 80 00:07:41,780.89773243 --> 00:07:48,300.89773243 And do you think they got that contract doing something outrageous like that, setting this, you know, so just thinking outside of the box when you. 81 00:07:48,905.89773243 --> 00:08:14,575.89573243 have these situations where you're working with people thinking, okay, how can I work this from every angle? You know, so sending them a gift and then saying, Hey, what other types of events do you do? Or like I said, in my, my C alliteration at the beginning is how do you actually create demand? So let's say like Dathan, for example, he has a company for Talladega that they supply generators and another company that supplies supplies water and this and that. 82 00:08:14,615.89673243 --> 00:08:31,665.89673243 So Dathan now having these resources, he can reach out to these resources and say, Hey, why don't we create our own event or create another event? Why don't we create an event for Boy Scouts or for father daughter camping weekend or for whatever, you know, the options are endless. 83 00:08:31,665.89673243 --> 00:08:33,515.89673243 You just think of a different audience. 84 00:08:33,820.89673243 --> 00:09:20,140.89673243 That you want to serve and how do we create let's do something for the make a wish foundation, right? So now all of a sudden you bring in the make a wish foundation, you say, Hey, we're going to partner with this campground and I'm going to supply the camper and this company is going to supply a food truck, and then the make a wish foundation is going to send an email blast out to somebody, to their database saying, Hey, Who would love to have a weekend of camping who you know who that fill a wish for and you get to bless this family and this child, but what what also did you get to do? You get to have your company name out in front of whatever Make A Wish Foundation's database is, which I'm guessing is thousands upon thousands or hundreds of thousands of emails that they get. 85 00:09:20,440.89573243 --> 00:09:22,360.89623243 And so now you've got all this free promotion. 86 00:09:22,360.89623243 --> 00:09:30,440.89673243 So even though you don't necessarily have a big database, if you do a creative collaboration, Now you get in front of all their contacts. 87 00:09:30,460.89673243 --> 00:09:36,710.89673243 Ooh, see that another C1 creative crab, like creative collaboration using other people's contacts. 88 00:09:36,760.89573243 --> 00:09:45,40.89673243 So it's just, it's really getting creative and thinking of different ways to get in front of other people's audience, or really what we're doing, right. 89 00:09:45,520.89673243 --> 00:09:52,40.89673243 Is we're causing an idea to come alive in other people's minds when we throw out specific things. 90 00:09:52,260.89673243 --> 00:09:55,610.89673243 And I talked about this in a podcast where we talked about finding cleaners. 91 00:09:56,305.89673243 --> 00:10:17,180.89673243 Remember that Stacy we talked about if you want to find cleaners for your RVs you don't just put a post on Facebook group saying hey I'm looking for someone to clean my RVs because people are gonna be like well that's weird someone to clean my RVs but if you put a post out saying hey I'm looking for people who clean short term rentals That's going to cause their something to click in their memory file. 92 00:10:17,430.89673243 --> 00:10:28,330.89773243 They're going to say oh my lease my neighbor Lisa she cleans short term rentals and then they take her in the post and then you get to explain to them yeah it's my short term rentals are RVs. 93 00:10:28,330.89773243 --> 00:10:35,700.89773243 Yeah this past week in our franchise newsletter that I sent out, we were talking about marketing a little bit too. 94 00:10:35,700.89773243 --> 00:10:41,520.89673243 And with fall coming up, you know, like you had said, people are going back to school, things are slowing down a little bit. 95 00:10:41,830.89773243 --> 00:10:47,430.89773243 So, you know, we're talking about ideas of how people can market in the fall. 96 00:10:47,710.89773243 --> 00:10:53,310.89773243 And one of the things I had listed was, you know, partnering with local businesses. 97 00:10:53,670.89773243 --> 00:10:57,550.89773243 So maybe do like a scavenger hunt or a fall bucket list. 98 00:10:57,910.89773243 --> 00:11:10,170.89823243 And basically like on that list, you could have all the different businesses that they could go to, you know, it might be a hike maybe, pick a pumpkin or pick apples at the local orchard. 99 00:11:10,500.89823243 --> 00:11:19,600.89723243 And then, all of these businesses are sending out that list to all their email lists and, it's tagging you. 100 00:11:20,55.89823243 --> 00:11:33,305.89823243 going on a fall RV trip and, they all posted on social media, so it's just like bringing all the local businesses together for like something fun for the customer. 101 00:11:33,365.89823243 --> 00:11:38,815.89823243 So, yeah, just really getting creative and think of different ways to create that demand. 102 00:11:39,360.89823243 --> 00:11:42,930.89823243 And you know, using seasonality to your advantage, Stacey. 103 00:11:42,930.89823243 --> 00:11:43,740.89823243 That's amazing. 104 00:11:43,760.89823243 --> 00:11:47,150.89823243 You know what, Stacey, the marketing master Max, and that's my new nickname. 105 00:11:47,150.89823243 --> 00:11:49,640.89723243 Okay, I just that blew my mind. 106 00:11:49,710.89823243 --> 00:11:53,600.89823243 And apparently I didn't read, read your newsletter last week because I was hearing this. 107 00:11:53,600.89823243 --> 00:11:55,410.89823243 I'm like, that's phenomenal. 108 00:11:55,420.89823243 --> 00:11:58,60.89823243 Like, what a great way to just get engagement. 109 00:11:58,490.89823243 --> 00:12:02,580.89823243 And just collaboration with other businesses, right? I mean, that's just, yeah. 110 00:12:02,580.89823243 --> 00:12:03,580.89823243 What a great idea. 111 00:12:03,580.89823243 --> 00:12:09,340.89823243 What a great way to just get people partnered together, get people working together, and there's just so much that you can do. 112 00:12:09,370.89823243 --> 00:12:10,160.89723243 That's what I love. 113 00:12:10,210.89823243 --> 00:12:11,650.89723243 That's why I call it real estate. 114 00:12:12,200.89723243 --> 00:12:16,770.89823243 These are houses on wheels, so you can literally, right. 115 00:12:16,770.89823243 --> 00:12:23,960.89823243 They can be moved to wherever they can be set up, wherever you can, you can literally create an event, create demand, create different opportunities. 116 00:12:24,380.89823243 --> 00:12:25,820.89823243 For stuff like this, that's just. 117 00:12:26,270.89823243 --> 00:12:27,500.89823243 That's a great idea, Stacy. 118 00:12:27,530.89823243 --> 00:12:29,550.89823243 I feel like we should just end the episode with that. 119 00:12:29,590.89823243 --> 00:12:30,110.89823243 Perfect. 120 00:12:30,150.89823243 --> 00:12:30,650.89823243 Yeah. 121 00:12:30,760.89823243 --> 00:12:40,440.89923243 So, yeah, we've touched on, collaborations creating demands with partnering with local businesses, and, creating your own events. 122 00:12:41,45.89923243 --> 00:12:44,255.89923243 So yeah, I think we've touched on everything we're going to talk about today. 123 00:12:44,775.89923243 --> 00:12:48,405.89923243 So, if you don't have any other thoughts, we can just end it here. 124 00:12:48,455.89923243 --> 00:12:59,955.89923243 For a closing thought, I would just say I used to say my mentor Tony Robbins says this, but I've been listening to a lot of Jim Rohn lately, and I realized, oh, Tony learned it from Jim Rohn is just take massive action. 125 00:13:00,800.89923243 --> 00:13:02,670.89923243 I love that saying take massive action. 126 00:13:02,670.89923243 --> 00:13:06,20.89923243 So go out there, try something, throw an idea out there. 127 00:13:06,180.89923243 --> 00:13:10,30.89923243 If you throw an idea out to one campground and they don't like it, then go into the next campground. 128 00:13:10,570.89923243 --> 00:13:26,70.89923243 If you throw an idea out to one business owner, they don't let go to the next business owner, you know, get plugged into the community, get plugged in with local businesses and just throw out massive ideas and take massive action because you really just need that one idea to really click like Nathan for Talladega. 129 00:13:26,360.89923243 --> 00:13:38,220.89923243 The amount of money that Nathan brings in during that one event, or heck, the amount of money he brings in just during Bonnaroo, or Mike in New York with the festivals that he's partnered with, the different events like that. 130 00:13:38,490.89923243 --> 00:13:44,90.89923243 That one idea that clicks could literally 2x your business revenue for the year. 131 00:13:44,330.89923243 --> 00:13:46,750.89923243 So go out, take massive action. 132 00:13:47,120.89923243 --> 00:13:49,380.89923243 Guess what? You will get no's. 133 00:13:49,550.89923243 --> 00:13:50,680.89923243 That's not a big deal. 134 00:13:51,0.89923243 --> 00:13:55,700.89923243 I love what Myron Golan says when he, one of his first business ventures is he sold life insurance. 135 00:13:55,960.89923243 --> 00:13:59,50.89923243 He made it his daily goal to get 10 no's. 136 00:13:59,580.89923243 --> 00:14:05,150.89923243 Because he understood on the law of averages, out of 10 no's, then he'll get one yes. 137 00:14:05,720.89923243 --> 00:14:09,590.89923243 So he understood he had a 10 percent close rate just based on the law of averages. 138 00:14:10,60.89923243 --> 00:14:11,820.89923243 So he just had to get out in front of 10 people. 139 00:14:11,940.89923243 --> 00:14:12,470.89923243 That was it. 140 00:14:12,940.89923243 --> 00:14:19,580.89923243 You know, and like what's that Dan Kennedy says, if you haven't ticked somebody off by noon, you're not marketing hard enough. 141 00:14:19,995.89923243 --> 00:14:25,995.89923243 You're going to, there's people out there that are just waiting for you to share an idea or a thought with them so they can be ticked off at you. 142 00:14:26,515.89923243 --> 00:14:27,415.89923243 That's just going to happen. 143 00:14:27,745.89923243 --> 00:14:30,945.89923243 There's going to be people out there that they're just waiting to be grumpy with you. 144 00:14:31,355.89823243 --> 00:14:35,565.89923243 So go ahead, get them out of the way by noon, and then just have a great rest of your day. 145 00:14:35,715.89923243 --> 00:14:38,615.89923243 So take massive action, do the hard things. 146 00:14:38,965.89823243 --> 00:14:44,285.89923243 Hopefully that's a common thread through our podcast that we're trying to encourage you guys on is go out and do hard things. 147 00:14:44,285.89923243 --> 00:14:46,365.89923243 Take massive action, build your business. 148 00:14:46,365.89923243 --> 00:14:46,825.89923243 All right, y'all. 149 00:14:46,885.89923243 --> 00:14:47,995.89923243 We'll see you on the next episode.
Welcome to the RV Rental Secrets Podcast.
(00:02):
.999I'm your host, Stacey Maxson, and I'm thrilled to guide you through the journey of launching, growing, and managing a profitable RV rental business. 3 00:00:09,380.9977324263 --> 00:00:09,750.9977324263 Okay. 4 00:00:09,750.9977324263 --> 00:00:10,620.997732426 Hey everybody. 5 00:00:10,620.997732426 --> 00:00:13,240.997732426 Welcome to another episode of RV. 6 00:00:13,665.997732426 --> 00:00:15,965.997732426 Rental Secrets Podcast. 7 00:00:16,535.997732426 --> 00:00:32,345.997732426 I am your co host, Gar Russell, along with my business partner, friend, fellow zip liner, RV entrepreneur, Stacey, the amazing mother, marketing master, Maxson. 8 00:00:32,625.997732426 --> 00:00:34,505.997732426 Stacey, how you doing? Good. 9 00:00:34,515.997732426 --> 00:00:34,765.997732426 Wow. 10 00:00:34,765.997732426 --> 00:00:36,165.997732426 That was quite the opening. 11 00:00:36,555.997732426 --> 00:00:38,245.997732426 Thanks for that great introduction. 12 00:00:38,625.997732426 --> 00:00:38,795.997732426 Yeah. 13 00:00:38,835.997732426 --> 00:00:50,695.997732426 You know, I just love, what are they called? Are they called alliterations I literally, Tina, my wife and I were on a walk the other day and I was just trying to create the world's longest sentence, you know, starting with the same letter. 14 00:00:50,785.997732426 --> 00:00:53,375.997732426 And I just, It got to a point of where it didn't make sense anymore. 15 00:00:53,385.997732426 --> 00:00:54,895.997732426 But anyway, I have fun doing it. 16 00:00:54,915.997732426 --> 00:01:01,885.996732426 So for another alliteration today, we are going to talk about creating collaborations. 17 00:01:02,345.997732426 --> 00:01:08,165.997732426 And creating, oh, I can't think of another C there, creating demand really is what we're going to talk about. 18 00:01:08,475.997732426 --> 00:01:12,615.997732426 We just had a, an email that came in from one of our franchisees. 19 00:01:12,935.997732426 --> 00:01:14,785.997732426 They just jumped aboard with us. 20 00:01:15,145.997732426 --> 00:01:21,155.997732426 And as many of y'all know, You know, once school gets back into season, chaos of the summer is over. 21 00:01:21,185.997732426 --> 00:01:23,655.997732426 Things start to slow down and balance out for a little bit. 22 00:01:23,655.997732426 --> 00:01:29,185.996732426 And so they're like, Hey, we've, we got a rental, but you know, it's kind of not much else going on. 23 00:01:29,185.996732426 --> 00:01:29,685.995732426 What's up. 24 00:01:30,265.996732426 --> 00:01:36,825.998732426 And so we all kind of threw back our input and and that was one thing that I talked about in my response was. 25 00:01:37,435.998732426 --> 00:01:44,635.79873243 Creating a demand, creating what did I, what was my other C? Creating collaborations. 26 00:01:45,115.89873243 --> 00:01:45,455.89873243 Yes. 27 00:01:46,35.89873243 --> 00:01:49,505.89873243 Yeah, I think that's really important, especially when you're first starting out. 28 00:01:49,885.89773243 --> 00:02:10,70.89973243 Like I remember my first year in business, just reaching out to all the local companies you know, all the local campgrounds, getting my name out there trying to network and collaborate with them to see how You know, partnering together could be beneficial for both of us. 29 00:02:10,450.89973243 --> 00:02:16,290.89973243 I think that's key is to make sure that you know it's going to be a win win situation. 30 00:02:16,290.89973243 --> 00:02:23,890.90073243 Yes, I just saw another alliteration creatively creating collaborations consistently causes. 31 00:02:24,675.89973243 --> 00:02:25,755.89973243 That's as far as I got with it. 32 00:02:26,475.89973243 --> 00:02:37,355.89973243 Your business to grow, you know, and that's the thing is many all when you got into this, right? Probably the first thing that you did is you went on the peer to peer platforms, you listed your RV and there you go. 33 00:02:37,915.89873243 --> 00:02:43,725.89973243 No need for you to create a demand because the demand was already there and the platforms were doing their thing and earning you business. 34 00:02:44,145.89973243 --> 00:02:52,335.89973243 But once you've got the taste for the business, which I know all you listening as you've got the taste for the business, right? You want to maximize. 35 00:02:52,920.89973243 --> 00:02:58,20.89973243 You want to monetize, you want to market, you want to take every opportunity you can to generate revenue. 36 00:02:58,640.89973243 --> 00:03:03,890.89973243 When the platforms aren't generating new business, then you're like, hey, what's up? I need some business. 37 00:03:04,480.89973243 --> 00:03:07,420.89973243 And so that's what where collaborations come into place. 38 00:03:07,440.89873243 --> 00:03:30,350.89973243 You know, that's where it's important to say, okay, what are the campgrounds that are around that need to know about me? What are the festivals are around that need to know about me? What are the 4 H programs, equestrian events? All the different things, you know, where's the, the venues where my house on wheels could be a value to them. 39 00:03:30,430.89973243 --> 00:03:39,340.89973243 And that's when you start marketing, you don't want to think about it, Stacey, as I'm saying this, why a lot of people probably don't do this because you know what they have to do to do something like this. 40 00:03:39,340.89973243 --> 00:03:40,270.90073243 They have to sell. 41 00:03:40,470.89973243 --> 00:03:49,720.90073243 It really comes down to selling and people get scared once it comes time to sell, because why there's a fear that the campground you're going to go to, like I say. 42 00:03:50,415.90073243 --> 00:03:52,25.90073243 No, sorry, we don't have that need. 43 00:03:52,255.90073243 --> 00:03:54,45.90073243 No, sorry, we're partnering with this company. 44 00:03:54,345.90073243 --> 00:03:56,245.90073243 It's that fear of rejection. 45 00:03:56,245.90073243 --> 00:03:57,935.90073243 It's that fear of failure. 46 00:03:58,495.90073243 --> 00:04:02,965.90073243 But like one of my mentors, Myron Golden says, all work works. 47 00:04:02,985.89973243 --> 00:04:05,175.90073243 It either works on you or works for you. 48 00:04:05,805.89973243 --> 00:04:13,35.89973243 It's going to do a work inside of you by going out, putting yourself out there, talking to different businesses, sharing different ideas. 49 00:04:13,55.89973243 --> 00:04:17,725.89973243 And yes, some people are going to say no, but guess what? Some people are going to say yes. 50 00:04:18,65.89973243 --> 00:04:30,175.89973243 And literally one partnership could be the differentiator for you, you know, tell, tell tell the audience here about Dathan and Alabama and some of his partnerships that he's built through their networking. 51 00:04:30,505.89973243 --> 00:04:30,985.89973243 Yeah. 52 00:04:31,25.89873243 --> 00:04:35,485.89873243 So, yeah, Dathan he's worked with NASCAR. 53 00:04:36,65.89973243 --> 00:04:53,605.89773243 Just locally, he was doing the Talladega event and then he just built, like, so many partnerships where now, basically, like, for that NASCAR event, he's managing like, all the vendors, getting the generators in and the water companies and sewer. 54 00:04:54,15.89873243 --> 00:04:59,195.89873243 So just by collaborating, you know, with all these different people, he's built a name for himself. 55 00:04:59,695.89873243 --> 00:05:14,635.89873243 And then you know, he did so well with that Talladega NASCAR event where now he's built partnerships where he's getting you know, Daytona and some of the other big NASCAR events involved with our other franchises in those areas. 56 00:05:15,205.89873243 --> 00:05:20,835.89973243 And then another big one he does is the Bonnaroo Festival, which is a music festival. 57 00:05:21,380.89973243 --> 00:05:25,660.89973243 And again, because he did so well with that and created those relationships. 58 00:05:25,880.89973243 --> 00:05:29,0.89973243 Now they reach out to him with other festivals. 59 00:05:29,100.89973243 --> 00:05:34,880.89873243 Because a lot of them, you know, they're the same promoters that work those events. 60 00:05:35,270.89873243 --> 00:05:40,900.89773243 So, you know, if they're promoting the one event, then they usually have other events too. 61 00:05:41,130.89773243 --> 00:05:46,460.89773243 So once they, you know, build that relationship, they're constantly coming back for other events as well. 62 00:05:46,460.89773243 --> 00:05:50,70.89773243 Yeah, it makes me think of a book I read years ago called the pumpkin plan. 63 00:05:50,580.89773243 --> 00:06:01,640.89773243 And in this book, the pumpkin planet talks about this guy who he sent his baby boy inside of this carved pumpkin and he took a picture and he thought, Oh my gosh, this is so cute. 64 00:06:02,50.89773243 --> 00:06:05,500.89773243 So then the next year he wanted to recreate the picture. 65 00:06:05,980.89773243 --> 00:06:12,140.89773243 So years down the road, here he is online buying this hybrid pumpkin seed from Germany. 66 00:06:12,440.89773243 --> 00:06:22,490.89773243 So that he can get this pumpkin to fit a seven year old in and it just became this, this gigantic thing in the principle that they taught in this book in regards to businesses. 67 00:06:22,850.89773243 --> 00:06:28,110.89773243 When you find one of these partnerships, like find every way you can to work that partnership. 68 00:06:28,410.89773243 --> 00:06:44,420.89773243 Just like Stacey said, the vendors at this event, they, Nathan learned they do other events, you know, so how do you mature those relationships? You know, you do certain things like, you know, you do this event with this one company that does other events. 69 00:06:44,420.89773243 --> 00:06:45,670.89773243 You send them a thank you card. 70 00:06:46,350.89773243 --> 00:07:01,40.89773243 You send them something funny and random reminds me of another book called the watermelon, I can't think of the name of it, but in this, in this book, they talk about like these crazy ways to get in front of people and get recognition. 71 00:07:01,40.89773243 --> 00:07:04,490.89773243 And so literally what they would do is they would mail watermelons. 72 00:07:04,490.89773243 --> 00:07:07,370.89773243 And obviously, right, that's going to get everybody's attention. 73 00:07:07,370.89773243 --> 00:07:08,390.89773243 The office is going to be laughing. 74 00:07:08,390.89773243 --> 00:07:11,770.89773243 Like, what? Who just mailed you a watermelon? And they paste a letter to it. 75 00:07:11,770.89773243 --> 00:07:15,430.89673243 Like, hey, now that we got your attention, you know, we'd like to talk to you about this. 76 00:07:15,910.89673243 --> 00:07:26,700.89773243 And in this book, they do all these crazy things like, If they wanted to work with like this big fortune 500 company and they want to get in front of this specific CEO, they would find out all about this guy. 77 00:07:26,730.89673243 --> 00:07:30,860.89673243 They would do all their research and they learned this gentleman, he was big into baseball. 78 00:07:31,240.89773243 --> 00:07:34,500.89673243 So what did they do? They were trying to land this multimillion dollar contract. 79 00:07:34,840.89673243 --> 00:07:41,70.89773243 They went and bought a 10, 000 rare autographed baseball, mailed it to the CEO. 80 00:07:41,780.89773243 --> 00:07:48,300.89773243 And do you think they got that contract doing something outrageous like that, setting this, you know, so just thinking outside of the box when you. 81 00:07:48,905.89773243 --> 00:08:14,575.89573243 have these situations where you're working with people thinking, okay, how can I work this from every angle? You know, so sending them a gift and then saying, Hey, what other types of events do you do? Or like I said, in my, my C alliteration at the beginning is how do you actually create demand? So let's say like Dathan, for example, he has a company for Talladega that they supply generators and another company that supplies supplies water and this and that. 82 00:08:14,615.89673243 --> 00:08:31,665.89673243 So Dathan now having these resources, he can reach out to these resources and say, Hey, why don't we create our own event or create another event? Why don't we create an event for Boy Scouts or for father daughter camping weekend or for whatever, you know, the options are endless. 83 00:08:31,665.89673243 --> 00:08:33,515.89673243 You just think of a different audience. 84 00:08:33,820.89673243 --> 00:09:20,140.89673243 That you want to serve and how do we create let's do something for the make a wish foundation, right? So now all of a sudden you bring in the make a wish foundation, you say, Hey, we're going to partner with this campground and I'm going to supply the camper and this company is going to supply a food truck, and then the make a wish foundation is going to send an email blast out to somebody, to their database saying, Hey, Who would love to have a weekend of camping who you know who that fill a wish for and you get to bless this family and this child, but what what also did you get to do? You get to have your company name out in front of whatever Make A Wish Foundation's database is, which I'm guessing is thousands upon thousands or hundreds of thousands of emails that they get. 85 00:09:20,440.89573243 --> 00:09:22,360.89623243 And so now you've got all this free promotion. 86 00:09:22,360.89623243 --> 00:09:30,440.89673243 So even though you don't necessarily have a big database, if you do a creative collaboration, Now you get in front of all their contacts. 87 00:09:30,460.89673243 --> 00:09:36,710.89673243 Ooh, see that another C1 creative crab, like creative collaboration using other people's contacts. 88 00:09:36,760.89573243 --> 00:09:45,40.89673243 So it's just, it's really getting creative and thinking of different ways to get in front of other people's audience, or really what we're doing, right. 89 00:09:45,520.89673243 --> 00:09:52,40.89673243 Is we're causing an idea to come alive in other people's minds when we throw out specific things. 90 00:09:52,260.89673243 --> 00:09:55,610.89673243 And I talked about this in a podcast where we talked about finding cleaners. 91 00:09:56,305.89673243 --> 00:10:17,180.89673243 Remember that Stacy we talked about if you want to find cleaners for your RVs you don't just put a post on Facebook group saying hey I'm looking for someone to clean my RVs because people are gonna be like well that's weird someone to clean my RVs but if you put a post out saying hey I'm looking for people who clean short term rentals That's going to cause their something to click in their memory file. 92 00:10:17,430.89673243 --> 00:10:28,330.89773243 They're going to say oh my lease my neighbor Lisa she cleans short term rentals and then they take her in the post and then you get to explain to them yeah it's my short term rentals are RVs. 93 00:10:28,330.89773243 --> 00:10:35,700.89773243 Yeah this past week in our franchise newsletter that I sent out, we were talking about marketing a little bit too. 94 00:10:35,700.89773243 --> 00:10:41,520.89673243 And with fall coming up, you know, like you had said, people are going back to school, things are slowing down a little bit. 95 00:10:41,830.89773243 --> 00:10:47,430.89773243 So, you know, we're talking about ideas of how people can market in the fall. 96 00:10:47,710.89773243 --> 00:10:53,310.89773243 And one of the things I had listed was, you know, partnering with local businesses. 97 00:10:53,670.89773243 --> 00:10:57,550.89773243 So maybe do like a scavenger hunt or a fall bucket list. 98 00:10:57,910.89773243 --> 00:11:10,170.89823243 And basically like on that list, you could have all the different businesses that they could go to, you know, it might be a hike maybe, pick a pumpkin or pick apples at the local orchard. 99 00:11:10,500.89823243 --> 00:11:19,600.89723243 And then, all of these businesses are sending out that list to all their email lists and, it's tagging you. 100 00:11:20,55.89823243 --> 00:11:33,305.89823243 going on a fall RV trip and, they all posted on social media, so it's just like bringing all the local businesses together for like something fun for the customer. 101 00:11:33,365.89823243 --> 00:11:38,815.89823243 So, yeah, just really getting creative and think of different ways to create that demand. 102 00:11:39,360.89823243 --> 00:11:42,930.89823243 And you know, using seasonality to your advantage, Stacey. 103 00:11:42,930.89823243 --> 00:11:43,740.89823243 That's amazing. 104 00:11:43,760.89823243 --> 00:11:47,150.89823243 You know what, Stacey, the marketing master Max, and that's my new nickname. 105 00:11:47,150.89823243 --> 00:11:49,640.89723243 Okay, I just that blew my mind. 106 00:11:49,710.89823243 --> 00:11:53,600.89823243 And apparently I didn't read, read your newsletter last week because I was hearing this. 107 00:11:53,600.89823243 --> 00:11:55,410.89823243 I'm like, that's phenomenal. 108 00:11:55,420.89823243 --> 00:11:58,60.89823243 Like, what a great way to just get engagement. 109 00:11:58,490.89823243 --> 00:12:02,580.89823243 And just collaboration with other businesses, right? I mean, that's just, yeah. 110 00:12:02,580.89823243 --> 00:12:03,580.89823243 What a great idea. 111 00:12:03,580.89823243 --> 00:12:09,340.89823243 What a great way to just get people partnered together, get people working together, and there's just so much that you can do. 112 00:12:09,370.89823243 --> 00:12:10,160.89723243 That's what I love. 113 00:12:10,210.89823243 --> 00:12:11,650.89723243 That's why I call it real estate. 114 00:12:12,200.89723243 --> 00:12:16,770.89823243 These are houses on wheels, so you can literally, right. 115 00:12:16,770.89823243 --> 00:12:23,960.89823243 They can be moved to wherever they can be set up, wherever you can, you can literally create an event, create demand, create different opportunities. 116 00:12:24,380.89823243 --> 00:12:25,820.89823243 For stuff like this, that's just. 117 00:12:26,270.89823243 --> 00:12:27,500.89823243 That's a great idea, Stacy. 118 00:12:27,530.89823243 --> 00:12:29,550.89823243 I feel like we should just end the episode with that. 119 00:12:29,590.89823243 --> 00:12:30,110.89823243 Perfect. 120 00:12:30,150.89823243 --> 00:12:30,650.89823243 Yeah. 121 00:12:30,760.89823243 --> 00:12:40,440.89923243 So, yeah, we've touched on, collaborations creating demands with partnering with local businesses, and, creating your own events. 122 00:12:41,45.89923243 --> 00:12:44,255.89923243 So yeah, I think we've touched on everything we're going to talk about today. 123 00:12:44,775.89923243 --> 00:12:48,405.89923243 So, if you don't have any other thoughts, we can just end it here. 124 00:12:48,455.89923243 --> 00:12:59,955.89923243 For a closing thought, I would just say I used to say my mentor Tony Robbins says this, but I've been listening to a lot of Jim Rohn lately, and I realized, oh, Tony learned it from Jim Rohn is just take massive action. 125 00:13:00,800.89923243 --> 00:13:02,670.89923243 I love that saying take massive action. 126 00:13:02,670.89923243 --> 00:13:06,20.89923243 So go out there, try something, throw an idea out there. 127 00:13:06,180.89923243 --> 00:13:10,30.89923243 If you throw an idea out to one campground and they don't like it, then go into the next campground. 128 00:13:10,570.89923243 --> 00:13:26,70.89923243 If you throw an idea out to one business owner, they don't let go to the next business owner, you know, get plugged into the community, get plugged in with local businesses and just throw out massive ideas and take massive action because you really just need that one idea to really click like Nathan for Talladega. 129 00:13:26,360.89923243 --> 00:13:38,220.89923243 The amount of money that Nathan brings in during that one event, or heck, the amount of money he brings in just during Bonnaroo, or Mike in New York with the festivals that he's partnered with, the different events like that. 130 00:13:38,490.89923243 --> 00:13:44,90.89923243 That one idea that clicks could literally 2x your business revenue for the year. 131 00:13:44,330.89923243 --> 00:13:46,750.89923243 So go out, take massive action. 132 00:13:47,120.89923243 --> 00:13:49,380.89923243 Guess what? You will get no's. 133 00:13:49,550.89923243 --> 00:13:50,680.89923243 That's not a big deal. 134 00:13:51,0.89923243 --> 00:13:55,700.89923243 I love what Myron Golan says when he, one of his first business ventures is he sold life insurance. 135 00:13:55,960.89923243 --> 00:13:59,50.89923243 He made it his daily goal to get 10 no's. 136 00:13:59,580.89923243 --> 00:14:05,150.89923243 Because he understood on the law of averages, out of 10 no's, then he'll get one yes. 137 00:14:05,720.89923243 --> 00:14:09,590.89923243 So he understood he had a 10 percent close rate just based on the law of averages. 138 00:14:10,60.89923243 --> 00:14:11,820.89923243 So he just had to get out in front of 10 people. 139 00:14:11,940.89923243 --> 00:14:12,470.89923243 That was it. 140 00:14:12,940.89923243 --> 00:14:19,580.89923243 You know, and like what's that Dan Kennedy says, if you haven't ticked somebody off by noon, you're not marketing hard enough. 141 00:14:19,995.89923243 --> 00:14:25,995.89923243 You're going to, there's people out there that are just waiting for you to share an idea or a thought with them so they can be ticked off at you. 142 00:14:26,515.89923243 --> 00:14:27,415.89923243 That's just going to happen. 143 00:14:27,745.89923243 --> 00:14:30,945.89923243 There's going to be people out there that they're just waiting to be grumpy with you. 144 00:14:31,355.89823243 --> 00:14:35,565.89923243 So go ahead, get them out of the way by noon, and then just have a great rest of your day. 145 00:14:35,715.89923243 --> 00:14:38,615.89923243 So take massive action, do the hard things. 146 00:14:38,965.89823243 --> 00:14:44,285.89923243 Hopefully that's a common thread through our podcast that we're trying to encourage you guys on is go out and do hard things. 147 00:14:44,285.89923243 --> 00:14:46,365.89923243 Take massive action, build your business. 148 00:14:46,365.89923243 --> 00:14:46,825.89923243 All right, y'all. 149 00:14:46,885.89923243 --> 00:14:47,995.89923243 We'll see you on the next episode.
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