Episode Transcript
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Welcome to the RV Rental Secrets Podcast.
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.999I'm your host, Stacey Maxson, and I'm thrilled to guide you through the journey of launching, growing, and managing a profitable RV rental business.
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All right everybody.
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Happy day.
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Welcome to another episode of RV Rental Secrets podcast.
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I'm your co-host Gar Russell, along with Stacy Straightener Hair Maxon.
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How you doing girl? I'm good.
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How are you? I'm happy.
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I'm happy.
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It's a beautiful day here in Florida.
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The sun is shining.
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It's not too hot.
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The other day it was like, it said, felt like one 16, but I think we're only in the nineties right now, so we're we're cool.
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Great.
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Yeah, that's why I was able to actually straighten my hair today because we don't have any humidity here in New York.
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So.
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Oh yeah, that's a good point.
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Yeah, I got a curly haired 8-year-old, and yeah, the weather definitely affects her hair for sure.
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Huh? Didn't, didn't think about that.
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All right, so we were in our fireside chats last night.
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That's our.
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Weekly media meetup that we do with our franchisees, and we were just sharing some stories and I came up with a saying, and I think that's what we're gonna talk about today.
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I said, hard times equal hard lines.
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And so let's go ahead and talk about that today and kind of unpack.
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What that means.
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And it's kind of a good follow up to last week episode where we talked about just kind of keeping the emotions outta business and so yeah, hard times equal hard lines.
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And I'm sure y'all have heard me say this before.
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Pain is the ultimate motivator in life.
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We do things, first of all to avoid pain and then second to move towards pleasure.
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And I got that from Tony Robbins years ago.
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And really what that means is.
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When hard times hit, when pain hits, that's what caused us to get off our butts and make a change.
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And so what we had talked about in fireside chats last night is when we have these hard times and then we decide to make these decisions.
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A cool way of implementing that is really just writing down.
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What you would call in business, SOP or a standard operating procedure.
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So let me give an example of that.
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You wanna say anything before I do that, Stacy? No, go ahead and give your example.
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Okay.
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So a great example of that in this industry right, is disgruntled renters from, Hey, why is this refrigerator not cool? To, Hey, the AC stopped work into whatever the issue is, right? And in those moments when the renters are feeling the pain, whatever's not working, and most y'all could agree with me, it's typically comes down to operator error.
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Is it's easy to get caught up into the emotions of that moment.
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And then what do we do? We give a discount.
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We give whatever to appease the renter, to basically get that painful situation to go away as quick as possible.
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But what if we didn't have to do that? What if we actually had a standard operating procedure when a renter reaches out and something goes wrong and we could literally look at.
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The post-it next to our computer, we could look at the the, the note on our, on our todo.
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I used a app called Todoist.
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It's kind of like you just put on to do things there and categorize 'em and stuff.
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We had some where we could just pull up that reference sheet and says, oh, disgruntled renter.
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Here's the process.
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So instead of responding in the emotion of that moment, you simply go to your SOP and you say, oh, disgruntled renter, sOP? Well first of all, we know part of our SOP is we don't talk about any sort of refunds.
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We don't talk about any sort of discounts or this or that and our SOP until 24 hours after the rental is done, the RV is checked back in.
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What if you just had something as simple as that, Stacy, you think that when you started your RV rental business, that would've helped alleviate some of the emotions and stress of running your.
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Fireside.
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Yeah, definitely.
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I mean, we had so many issues, especially the first season because we were so new.
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Like you mentioned, air conditioners would break or you know, they wouldn't have water in their fresh water tank and then they would want money back.
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Just so many things.
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And yeah, that's the customer's first thing is asking for a refund.
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And if you don't have those operating procedures.
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It takes like a lot of thought for you to work through each scenario.
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You know, and you're using like more brain power than you should as well, where if you just have it written down on paper.
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You don't have to have that thought process.
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You immediately know what the answer is going to be.
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And you don't have to come up with, you know, a new outcome for every situation.
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You're just looking at that piece of paper and giving the answer that you've already figured out prior to having those emotions involved.
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So yeah, I think that's a great thing.
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And also I think being part of the franchise.
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It was like, even though you're the franchise owner, I feel like in some situations you know, I would kind of blame it on the franchise.
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Like, oh well this is Firesides policy and you know, this is what we have to follow.
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So I feel like that kind of helped in situations.
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Like, I didn't wanna be the bad guy, but I could blame it on the franchise as a whole.
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You know, that's exactly what my next point was gonna be, is find a scapegoat.
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So the scapegoat could be, Hey, our company policy, just as simple as that.
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Like, oh my gosh, that's such a bummer.
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Here's our company policy for a situation like that.
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Or, oh, that's such a bummer.
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Let me talk to my spouse who handles that side of the business, or whatever the case is, you know? And, and another thing in regards to that is.
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It's not hard to put together an SOP, especially with the power of AI nowadays.
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You know, so you could simply say in the chat, GPT, if you don't have that yet, get that like ASAP or there's many other apps out there.
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I just stick with chat.
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GPT 'cause it works for me is, Hey, I'm putting together a standard operating procedure.
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I have an RV rental business.
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Here's the common issues that I feel get me emotional and frustrated.
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And then it will help you whip one out and then you have that.
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And, and so just to go back to the topic.
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Of our podcast today.
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Hard times equal hard lines.
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Emotions are such a great indicator that something needs to change.
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So when you feel the emotions arise in the moment, know, Hey, this is an opportunity for me to create a positive change.
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Instead of the emotions arise and you're like, oh, this sucks, blah, blah, blah, blah.
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All the things.
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No, just get curious about those emotions and say, Hey.
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I wonder how I could address this situation with these emotions.
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So next time it's not so hard.
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Yeah, and I think something that we kind of talked about last night was like those hard lines, they, having those, they can really help you avoid burnout.
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So something that was mentioned last night was.
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Having set hours for your business.
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You can have the operating hours of your business.
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So you had mentioned, you're gonna be closed Sunday and that's a family day.
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And another thing I had mentioned was, I know the first couple of seasons I was in business, I was not good at it.
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I would just take reservations all time, anytime.
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But I was learning that, you know.
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We wouldn't get to do anything fun as a family during the summer.
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So I started planning vacations again and making sure if we had family functions, that I was actually there when I said I was going to be there.
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So I would stop doing deliveries or pickups on those days so that we could be together as a family.
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You know, that might also look like hiring drivers for that days, if that's a possibility for you.
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Or I know you had a creative option of offering like discounts to stay a day later so that it would work with your schedule.
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Yeah.
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There's so many ways that you can set up, set a hard line, but then pitch it to the customer as a benefit for them.
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Like, Hey, we're actually closed on Sundays.
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But the cool thing about that for you is you can actually add one day to your rental for a 50% discount.
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Or, hey, we're actually closed on Sundays.
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But I might have a driver that will pick it up, but they charge a convenience fee of an extra a hundred dollars.
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Is that something you'd like me to ask them about and people that are gonna say, yeah, that would be cool, or.
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Most people probably wanna save the a hundred dollars, so they're gonna say, yeah, no, that's not a big deal.
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We'll just go ahead and extend our reservation.
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You know, the, the thing about it's, people just want options when they're just told no.
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That's when people get frustrated.
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Right? But if you have options, whether it's the hard lines you're setting of your operating hours, the hard lines you're setting of.
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Here's our SOP for handling, you know, disgruntled customers, as long as they have options, you present them with a couple options, you know, things are gonna work out, you know, and, and, and definitely, yeah, get creative.
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If you don't wanna be open on Sunday, don't be open on Sunday.
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And guess what? It's, it's kind of a fearful thing to do that you think you're gonna lose business, but.
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It's gonna work out, you know, like my wife and I were just talking about this the other day with a scenario with our 16-year-old that worked out, and after it worked out, we said, you know what? Most of the things that we stress out about.
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Don't end up coming to fruition.
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Most of the things that we play out in our imagination, these worst case scenarios, they don't end up coming to pass.
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So figure out what's gonna make business enjoyable for you.
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Set those hard lines and it's all gonna work out.
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Like it makes me think of Chick-fil-A.
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They're closed on Sundays, which the weekend is when most people are, they got their paycheck on Friday, they're eating out all weekend long, they're closed on Sundays, and they're one of the fastest growing, most successful franchises out there.
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Like figure out what are the lines that you need to draw and know the rest is gonna work out.
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Yeah, your customers will adapt.
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And I think along with that too, as a business owner.
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You can't be expected to work 24 7.
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And if you want this business to work long term, you have to have those lines.
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Another one that I had to make with my husband because we were operating the business together is, I was taking the reservations.
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He was the one that was delivering, setting up, picking up the RVs, and he hated when I took last minute reservations.
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So, you know, it would be the day of, and I'd be like, oh Garth, we have another reservation you gotta deliver.
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And he is like, well, I already have four.
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There's no other drivers, like, how do you expect me to do that? So he probably got to the point where he is like, no, just do not take that last minute reservation before pecking with me.
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So sometimes you have to set those hard lines internally as well so that you're making sure that everyone in the business is happy.
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Yeah.
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And two, I think you all can agree typically the renters in the reservations that end up being the most work are the last minute ones.
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Where I call 'em the weekend warriors, it's last minute.
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They just want it for the weekend.
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It was a random idea they came up with.
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And camping is not like going to a hotel or Airbnb.
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There's some planning that has to go into it as far as, okay, what are we gonna do for food? And if we're doing certain things for food, where are we gonna have to cook the food and prepare and, and bedding and all the things, you know, oh, now we wanna bring the kids' bikes.
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All those weekend warriors, those last minute bookings.
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Sometimes can end up being the worst bookings you could potentially have.
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You know, and so we talked about that last night in the fireside chats is for these last minute bookings.
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Add a convenience fee.
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Make it worth your while to do it to where when the last minute booking comes in, you're not like, oh, darn it, last minute booking.
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You're actually excited.
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Because you know, you're getting overcompensated for inconveniencing yourself on a Friday.
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You know? And, and on that note, I'm sure y'all have heard me say this, if you've been following our podcast for any amount of time, I am a huge proponent on a five to seven night minimum.
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These two night minimums, oh my gosh.
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Let, let let the others do the two night minimums and let their calendars book up.
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You stay with the five to seven night minimum, you're gonna end up doing the same or more.
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And reservation nights, and you're gonna do half the amount of work.
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You know, think about it, people have two night minimums and they're, and they're booking up every weekend.
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That's eight nights where if you have a five to seven night and you're only doing one or two bookings, you're doing the same or more amount of business and you're working half the amount.
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Yeah.
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I feel like the people with the two night minimums, those are.
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Or they should be the people that just have their own personal RV that they're renting out.
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So they're just trying to make a little extra cash.
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You know, they're not trying to have a business and have a large profit.
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So yeah, leave those two night rentals to those people that are just, you know, renting out their personal rv and you run your fleet or your RV like a business and make sure you're getting the most profit and.
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The most efficiency with your time as well.
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Yeah.
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And on that note, we, I just looked in our software yesterday of the thousands of bookings we've got so far this year.
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Our average across all those bookings is six nights.
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So it is possible it can be done and like Stacy said, yeah, you've gotta look at it like a business.
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And one of the biggest things we don't do as business owners, kind of like we're talking about these hard times, bring the hard lines, is we don't put a value on our time.
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And so, you know, you being swamped all Friday and all Sunday 'cause you're delivering and picking up and turning over campers.
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Those are like two of the most valuable days of the week, especially if you have a family.
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So just keep those things in mind.
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When the emotions rise, when those hard times hit, those are the times where you actually gotta stop and slow down for a minute and put together a standard operating procedure.
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You know, one final thought on that is.
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Usually what we would say is in that moment is, oh my gosh, I'm gonna change this for next year.
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But guess what happens if we don't make that change right in that moment, three months down the road when we're stepping into fall and winter.
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And everything is all cool and calm.
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We're actually not gonna make that change.
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Why? Because we're not feeling that emotion of that hard time anymore.
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So now looking back at it, three, four months in the, in the rear view mirror, it's not as painful to us.
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So let pain be that ultimate motivator to get you to make that change in that moment.
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And like I said, y'all with chat, GPT, you can crank out a standard operating procedure in, in seconds and minutes.
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So just when you see that, when you say, okay, man, I keep noticing my delivery drivers, or when I'm delivering, there's things we're missing on the cleaning or the setup.
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Take the time, right during that delivery, while you're doing it, document what you're doing, plug into chat GPT and let it crank out a standard operating procedure for you so you know.
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Alright.
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I know next time when I go to deliver this camper, I'm not gonna forget to put the stabilizers down and the renters are gonna call me wondering why the camper's shaking, or I know next time I'm not gonna leave the awning out.
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When I went to check it to make sure it was working before I left, because then the winds kicked up and the awning was damaged, and the renter said, well, I didn't ask you to put that awning out.
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You'll know because you have that standard operating procedure in place.
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Yeah, and taking those couple hours now to get that in place is gonna save you so many hours later.
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So definitely take that time and do it.
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Yes.
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Yes ma'am.
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It sure is awesome, y'all.
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Well, I was reading my post-its here as, as Stacy was sharing a point and there was one that jumped out at me and I thought, let me end with this, post-it, and now I forgot about it.
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Oh, there it is, right there.
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It says, worrying about something not working robs you of the energy you need to actually make it work.
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Isn't that good? Like yeah, we only have so much energy.
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We only have so much brain space, so we can either take that energy worrying about it not working, or we can take that energy into actually giving it a shot and finding out if it will work.
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And guess what? If we're so confident in making something work, when we run into that little pits, that little pitfall.
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We'll have the energy to figure out the way to overcome that pit, that pitfall, and continue on towards the end goal.
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So just remember that y'all worrying about something not working robs you of the energy you actually need to make it work.
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Yeah, I love that.
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Yeah, that's good.
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It's funny 'cause I haven't been in my office in several weeks and I'm looking at these post-its, I'm like, oh, that's good.
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That's good.
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Oh, I like that.
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Yeah, so awesome, y'all.
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All right, well let's go ahead and call this a wrap for this episode.
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Of RV Rental Secrets podcast.
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We will see y'all on the next.
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Actually, lemme close this out in a, a quick prayer.
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Lord, thank you for this busy, fun season of family, of food, of faith, of traveling, of the RV rental business.
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God, we just ask for just an extra measure of your grace, your peace, your patience to get us through the RV rental season, to get us through the season with kids being home and off school, just all the different things.
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The craziness that comes along with all the fun of summer.
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So we just ask for your peace and wisdom and guidance to get us through, and we pray this in Jesus' name.
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Amen.
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Amen.
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All right y'all.
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We will see you on the next episode.