Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
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Hey, y'all, everybody.
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Welcome to another episode of RV Rental Secrets Podcast.
.998I am your co host, Gar Russell, here with my partner, co host Stacey Maxson.
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And today we've got a special episode in store for you guys.
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How are you doing, Stacey? Very good.
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I'm excited for today's episode.
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Yes, ma'am.
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Me too.
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We're going to get some insider information here that a lot of people don't get get privy to.
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So today we have the VP of product for RV trader, Mr.
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Troy Snyder.
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Mr.
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Troy, welcome to the podcast.
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Hey, Stacey Gard.
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Good to be here.
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Thanks for having me.
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Yeah, yeah.
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We're excited to chat with you and just talk RVs, the RV industry.
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You know, a lot of our episodes are around RV rentals.
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And just coaching those in the space and, you know, being in the space, you know, we'd like to know what's going on with, with the industry as a whole, you know, so selling and buying and all the different trends and, and I'm guessing RV trader has a little bit of data that they could possibly share.
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You guys have a little bit of experience in the RV industry, don't you? Yeah, we do.
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And we try to stay as Tapped into the market as we possibly can.
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Me being a big part of product, we react to market conditions and consumer sentiment, and we try to build products and software that make life easier on RV owners.
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But I'll get into some market trends that we're seeing that are really interesting and I think are very relevant to this discussion today.
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And we've all been discussing the macro economic conditions that we're going through, not just in the RV world, but across the entire consumer universe.
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But I'm going to give you a couple stats that shed some light.
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On what's really happening.
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Some positive signals were seeing as well.
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And here's some interesting tidbits.
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So when we took a look at June, and we looked at new RV registrations, we saw a decline of 21 percent year over year.
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So that's interesting.
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That's a very sluggish.
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New RV sales trend, and we're seeing retail selling prices down about 9%.
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So that's, those are some rough metrics there to consider.
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But even though there's some finance and equity headwinds around high interest rates, inflation, this very cautious consumer sentiment.
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We're seeing some gains, however, in pre owned RV valuations.
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More specifically, if you look at travel trailers, we see values are up 6%.
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We see fifth wheels are up 4%.
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Class A RV is up 3%.
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Camping trailers up 8%.
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And truck campers up 5%.
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So these are some very positive signals.
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We're starting to see and we haven't seen RV use valuations coming up in many quarters.
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They've been on a steady decline.
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So these are some health signals that things may be getting better just around the corner.
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You know, I love those stats because it's kind of like there's a shift back to the favor of the consumer, right? You know, because so many people bought RVs during COVID and they got these great financing terms and they're just flying off the shelves in the lots and.
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And then you fast forward ahead and every, not everybody, a lot of people are back to their normal travel patterns.
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And so they're trying to sell these RVs and they're like, you know, competing with the dealerships almost.
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So that's, that's cool to see there's been a shift as far as consumers are in a little better position now on those units.
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So that's right.
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And some during COVID now they're upside down in those, what we call COVID loans.
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We refer to them actually as COVID loans.
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So happy to see these values come back up.
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So if there were some RV owners stuck and some of those higher interest rates, maybe now's the time to begin to ease some of that pressure and get out of those loans.
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Yeah, yeah, we actually, we created a program based on the response we were getting from RV owners when we would present our management program to them.
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And part of our process was educating the consumer, like, Hey, unfortunately, your RV is not worth as much as you owe on it.
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So we created a program called the principal pay down program.
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Where we would help them rent the RV out for a season or two, knock a big chunk off that principal and put them in a better position to sell.
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So it's great to see that this is also moving in their favor as well.
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Yeah, I'm glad you provided that education because finance is a very confusing element in any vehicle purchase.
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It's not crystal clear to everyone how rates work, how loan duration works.
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What, what's your value mean in terms of your loan? So I'm, I'm happy you're out there pushing some education and some support.
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It's needed.
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Yeah, it really, you know, it makes me think of, I have a background in real estate.
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I own a credit counseling company for over a decade and, and my niche was helping create homeowners.
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And, you know, there's so much education on the lending side of purchasing a home and disclosures and, okay, are you sure you understand this? Sign this paper.
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Okay, sure you understand how this works? Sign this paper, you know, and then you look at the RV or auto industry and the paper that's put in front of you is basically, hey, here's how low we were able to get your monthly payment.
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Sign the loan here.
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You know, there's not a lot as far as the interest or what they're going to end up paying in the interest over the terms of that loan.
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There's, there's not a lot of education and stuff in place.
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So, yeah, it's good to see some of these things coming to head.
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Any, any insight you want to throw in on that, Stacey, as far as what we've talked about? One of the things I thought was interesting about the stats is some of the higher percentages were fifth wheels and then the truck campers.
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So I know we've talked about recently, Gar, how we feel like fifth wheels are the future.
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So I feel like that can kind of give an insight of what the demands might be for the rental market as well.
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Yeah, it's a really good point.
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And that valuation only creeps up if the demand is there.
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If, if inventory may be lighter there, but the demand is there, that's where that price point starts to inch up over time.
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So Stacy, I think you're spot on with your assumption there.
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Yeah, we see that right with these new campgrounds being built as well.
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They're It's all about the glamping white glove, you know, the days of tent camping, you know, those, those are far and few between.
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So what we're seeing is renters, they're stepping up their game as well.
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They don't want to travel trailer that maybe has a little bit more shape to it or that, you know, or, or doesn't have two, three AC units sitting on the top.
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They want the fifth wheels.
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Now they want the luxury class a is delivered.
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And, and so Yeah, that's interesting to see it from both sides as far as the rental user demand and the pricing side of it.
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Definitely some similarities there.
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Yeah.
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All right.
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Stacy, you got any questions you want to ask? Otherwise, I've got, I don't, you know me, I don't want to control this whole conversation here.
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Yeah, I'll go into the next question.
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So, you know, we talked about trends a little bit.
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Obviously, RV Trader you guys are mostly using online things.
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So I was kind of wondering, like, how does some of the technology you use help provide personalized recommendations to the users? Yeah, Stacy, I appreciate you asking that and RV trader it for those that aren't aware, it is a marketplace website.
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And what I mean by marketplace website is it is a collection of new and pre owned RVs for sale.
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And this may be from dealers directly.
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And this may also be from people like us selling out of our driveway.
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We call that private marketplace or private party side of things.
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And so RV trader is this huge marketplace.
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There's currently 180, 000 listings or RVs for sale across all class types currently on the site.
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So it is a huge resource for RVers out there buying and selling.
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And that's why we exist.
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Our whole point is to make that part of RV ownership as simple and easy as possible.
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And our goal is to help you get as much for your RV when it's time to sell as much as possible.
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That's that retail side that we emphasize.
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And that's again why we try to stay so plugged in to the market in terms of what RV owners are looking for when buying and selling.
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And we incorporate a lot of technology into this product and this process to make this part of RV ownership super easy, a breeze.
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It's online after all, so all of us as consumers, we have a high expectation of how these things Websites and apps are going to work, right? We're trained by Amazon, a couple of clicks, and I want to be done with the experience and that's what we've done.
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And Stacy, I can get deeper into the process of listing your RV for sale.
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If you like as a next step here.
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Yeah, definitely.
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Okay, so we have released a new tool on RV Trader that makes listing your RV for sale literally a couple of clicks and you're done.
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And you talked about technology a moment ago.
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We are leaning pretty heavily on not just technology, but also AI in this process, where if you tell us the year make and model of your RV, that's where our technology kicks in.
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Our whole goal was to make this listing process as simple as possible and very fast, not just get you the most money that you possibly can, How do I get you to list your vehicle with two or three clicks if I possibly can? So if you tell me year, make, and model, we do what's called data mapping, where we see that set of year, make, and model, and we automatically spawn your listing or your ad for you, including all those model specs, slide outs, capacity.
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All that data that we have in our database, we spare you from needing to look up and enter yourself.
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We just create that part of the ad for you and to take it a step further.
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Here's where we start to bring in AI or artificial intelligence.
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You can write your own description of your RV if you like, but what you can also click one button and have AI write you a full description of your RV just based on a few simple user inputs.
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So again, saving you time, but this AI engine also Writes a really nice write up on your vehicle that can be the most time saving element of this whole process where it could take you 15 or 20 minutes previously to do a write up on what what your RV is all the cool selling points are AI engine does that for you and we also use some data on the back end to give you a suggested list price.
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Everybody wants to know what can I possibly get for my RV when I'm posting it for sale online.
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We give you that instant retail value so that you have some guidance there and you know what to list your vehicle for.
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So Stacey hitting on that technology piece one more time, really give us a couple minor bits RV that you're looking to sell.
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And our technology, our AI and our data mapping kick in to build you a really nice listing or add and merchandise your RV the best possible.
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I love that.
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And, to compare to.
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You know, probably one of your competitors, like listening on Facebook marketplace, you know, you could easily be there for a half hour trying to, get pictures and figure out what to write.
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So I love that you're just making it really easy for your customers.
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Yeah.
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And Facebook's kind of easy to pick on because they are not RV people.
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Like we are, and the process of listing your class A for sale on Facebook isn't that different than listing your lamp for sale that you no longer want out of your family room.
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That's where our expertise kind of kicks in.
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We do live and breathe this environment.
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So every part of your experience RV lifestyle.
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We've got more data.
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On RVing than anybody online.
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So we use all of that to provide the best online RV experience possible.
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That's awesome.
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Actually, I'm logged into my RV Trader account right now because I've sold a couple RVs on RV Trader.
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And that's what I always recommend when somebody, we reach out about our management program, because we'll reach out to people on Marketplace and tell them about our management program.
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And they'll let us know, Hey, we're just, we're really just trying to sell this.
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And I tell them, Hey, you need to go spend.
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I was trying to figure out when I logged in my account, I was trying to figure out what I spent, but I think I was like right around 200 for like the good enhanced listing or something.
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Yeah.
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That sounds about right.
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I said, you've got to go spend that couple hundred dollars because you're literally getting like nationwide exposure.
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Like, one of my units that I sold was down here in Florida.
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A family from Minnesota bought it.
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And, you know, on Marketplace, somebody from Minnesota isn't going to see your travel trailers in Florida.
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Right.
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So, yeah, it's, it's, yeah, you're going to the experts.
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What are you guys doing in regards to that as far as like safety on the marketplace and safety features and just, you know, protecting consumers and the sellers? Yeah, great question because online fraud is real.
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It happens every day.
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It's a threat to everybody.
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And part of our responsibility is to keep people safe when they're using our tools.
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And fraud is all around us on the buyer side within these transactions, meaning there'll be fraudsters that Act like they want to purchase an RV and they are trying to contact the seller and get something out of them.
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So we're using tech and AI to sniff out that fraud and block and prevent it as much as possible.
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And then on the seller side, we do many layers of fraud prevention to make sure RVs are legitimate when they hit our listing site.
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It's not somebody fishing for money with an RV that doesn't exist.
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So we use a lot of data and layers of fraud to do checkpoints on both sides.
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And this is how this is active 24 seven, because the fraudsters don't take a break and they're very aggressive.
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And we're also layering in AI.
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to try to stay out ahead of the fraudsters as well.
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And this is something that all online marketplaces are going through.
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We're trying to protect everybody on both sides of the transaction and we're bringing in additional layers as well.
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Because again, these fraudsters are aggressive.
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The tech that we have, they have, it's a cat and mouse game that's, it's not going to end.
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But we're getting more aggressive as well.
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For instance, we're going to start bringing vehicle history reports into play.
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And it's hard to fake a listing if you have a real vehicle history report showing odometer readings, accidents, lean details.
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That's pretty hard to, to fake.
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So that'll bring in a layer, but we're also going to do what's called VIN validation.
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So we're going to triangulate that VIN.
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Make sure it is indeed registered in that state, do an odometer check.
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So we feel like we're staying a couple of steps ahead of the fraudsters and we continue to develop this side of the business because it's real and we just want to keep everybody safe and enjoy the experience.
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Awesome.
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Awesome.
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Yeah, it makes me think of my credit counseling days again where dealing with credit reports and information and the three major credit bureaus that just that the access that they had to data, you know, you go in there to pull a credit report on somebody and they'd say, In 2018, you owned one of these three vehicles.
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Was it a, you know, a Chevy Impala, a, you know, and, and so, yeah, there's, that definitely stops a fraudster right in their tracks when you start getting asked questions like that to confirm data.
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Those learnings, those learnings from even the real estate industry or the credit industry, Are moving their way into our RV industry very quickly.
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Those checkpoints work very well.
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Those out of wallet or knowledge based questions, which address did you not live at? Which one of these vehicles did you own in the past? Those types of things are hard to fake.
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And hard to scam.
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So that type of layering is coming into play as well.
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We're also requiring or considering requiring login before you participate in any transaction on our marketplace.
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That way we can do another round of checks as well in the background.
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Yeah, that's a great idea.
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It'll be amazing to see where we are five years from now.
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Heck, even where we are today from a year ago, you know, they'll be saying 80 percent of your Uber Eats orders are from where? McDonald's, Jimmy John's, or Burger King? Right.
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Yeah.
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Any data that can be used that only you might know is, is a valid consideration.
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Yeah, definitely.
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Just out of curiosity, and maybe you don't know this, but I know RV Trader has been around as long as I can remember.
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Like, do you know what year, like they got started online and created that marketplace? It's been, it's been at least 20 years.
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And it's grown substantially since launch.
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Of course, there's anywhere between five to 7 million shoppers and buyers online each month.
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So that audience size is massive.
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And going back to that technology point, you can understand where technology helps us serve.
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That size of an audience every day.
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And it's not just that consumer audience size, but 1, 800 dealers with their listings currently active.
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That's, that's a huge audience set that continues to grow Stacy.
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So taking us back more than 20 years.
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Each year's regrow.
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We need even more technology to make sure we serve and satisfy everybody.
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Yeah, I figured, it had been a while and you have all of those innovations and everything that you've been doing year after year, which has made you the leading marketplace at this point.
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On that point, and we were talking a little bit about what's coming and not just on the fraud and security side, and Gar, you were talking about that nationwide element.
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What's next up for us is more of that online retailing element of financing online, making an offer and having it accepted online, doing instant payment purchase for that RV.
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delivery, digital DMV, docs, and titling.
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So those four or five elements really complete the ecosystem online.
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Whereas today it's primarily shopping, contacting buyer and seller, trying to settle on a price.
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We're taking this all a step further so that you can actually complete a full transaction online.
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And again, that's going to up the game for technology.
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And safety and security online.
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So this is something we're pretty deep into at the moment.
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And these are releases of our software that will be coming out very soon.
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And I'll keep you guys updated.
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We're pretty excited about it and it should make the RV trader product, the most robust there is online.
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And again, you were mentioning.
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Facebook earlier.
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These are steps that marketplaces like Facebook are never going to step into.
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Yeah, that's exciting.
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You guys are the Carvana of RVs.
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Are you familiar with the NRVIA? Yes, Terry Cooper, man, that that would be a great partnership for those who want to integrate an inspection of an RV, especially if they're not going to see it until it's delivered.
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Right.
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Yes, that inspection tech we have integrated today, and we were just talking about vehicle history reports.
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That's a good historical snapshot of that RV, but an in person inspection gives you that now bumper to bumper review of what are you buying.
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And as we transact more online, that's going to become so important for somebody trying to buy a couple states away that may not be able to get out and touch and feel that RV that's for sale.
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You can send out a professional inspector, do a thorough report on that RV that's for sale.
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Then that helps give you some buyer confidence and you can make that decision to purchase.
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So all these elements are starting to tie together digitally guard to your point.
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And those partnerships are starting to open up even more where we become a stronger complementary business to some of these other RV entities out there.
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Yeah, I can see having a listing on there that's already been inspected.
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And you've got the report right there, and it's got that seal, you know, NRVIA inspected and yeah, yeah, speaking my language, Gar, those little product labels that help buyers and sellers communicate to each other pretty quickly at the listing level.
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Yeah, exactly.
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Awesome.
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Well, man, thanks for coming on today.
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Some great information.
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Stacy, you got any closing thoughts or questions you want to ask? I think just one last thing if someone is interested in selling their RV I know you made it sound super simple, but any special tips you can give them on how they can kind of get their listing, viewed more or kind of get Best practices to sell their RV quickly.
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Sure.
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One thing is know what your RV is worth.
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It's important to know that before you list it, you want to get the most for your RV as you possibly can.
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So understanding what that current suggested retail value is, is, is very important.
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We can save you a step within our tool.
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That sits at the sell my RV link at the top of rvtrader.
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com.
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So if you go in there, we'll give you that valuation, save you the trouble from searching online for that valuation.
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And we have different packages in terms of exposure for your listing on rvtrader.
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com.
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And we have a best package that's juiced up with some services that you can use.
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are a bit of an advanced state from the enhanced package in the basic package.
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So it's your typical good, better, best package set up and you can shop those and determine what's right for you.
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So a couple things there as well as Know your odometer reading.
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That's going to be important to a buyer.
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They want to know what the mileage has been on that RV if it's applicable.
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And write up a good description of your RV.
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It's so important to merchandise your RV.
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You'd be surprised the better you write the description, the more buyers you're going to attract.
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So that's worth taking some time to massage that language.
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That's where we kick in the AI tool to try to give you a good base description.
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If you want to tweak that, go for it.
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But try to be detailed.
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RVs are substantial vehicles, houses on wheels.
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So do your best to describe every bit of it that you think is going to be important to a prospective buyer.
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Great.
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Thank you so much for the insider information.
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I think it'll be really helpful for our listeners.
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Yeah, that's good advice.
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Well, thanks for coming on the show today.
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A lot of great information and we'll call that a wrap.
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Thank you, Mr.
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Troy.
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Thank you, Stacey.
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Gar.
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Appreciate it.