June 26, 2024 • 28 mins
Feeling Overwhelmed by Networking?
Have you ever walked into a room full of strangers and felt your heart race, wondering how on earth you’re supposed to connect with anyone? You’re not alone. Networking can feel daunting, but it doesn’t have to be. What if I told you that building authentic relationships is simpler than you think?
Turning Fear into ConnectionMica shares her personal journey, filled with relatable anecdotes and practical tips. From the nerves of attending events to the magic of having a wing person, she breaks down how to make networking work for you. Mica’s advice is straightforward: bring a trusted friend, follow up promptly, and celebrate others’ successes. Her stories, like bringing her friend Ana to events, show how a little support can turn a nerve-wracking experience into a fruitful one.
Your Turn to ConnectSo, how can you transform your networking approach? Start by preparing ahead of time and bringing someone who makes you feel at ease. Don’t forget to follow up within 48 hours and genuinely celebrate the achievements of those you meet.
Networking is more than just a professional obligation; it’s about creating meaningful connections that enrich both your career and personal life. Ready to take your networking to the next level? Tune into our episode for Mica’s full insights and start building those authentic relationships today. Let’s turn those daunting networking events into opportunities for genuine connection.
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Special ThanksAnd before we wrap up, a huge shoutout to our sponsor, Flodesk, for supporting this episode. Don't forget to check out their email design services tailored for food photographers, and enjoy an exclusive discount just for our listeners!
So, are you ready to turn your limitations into your greatest strengths? Tune in now, and let's embark on this creative journey together. After all, the best masterpieces often come from the most unexpected places! 🚀✨ Get 50% off your first year by using the code: SAVORYSHOT50 Visit Flodesk now
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Mica (00:00):
Welcome.
(00:01):
To the 51st episode of The Savory Shot,a podcast dedicated to the art and
soul of working in food photography.
Y'all know who I be.
I'm your host with the most, Mica McCook.
For those joining us for the first time,I'm a food photographer born and based
in the vibrant, city of Austin, Texas.
(00:23):
If you are from Texas, live in Texas, havebeen to Texas, come holla at your girl.
But if you haven't been to Texas, you'remissing out on some great barbecue.
So, fix that.
Okay.
Thanks.
First off, thank you for tuning in today.
Whether you're a seasoned foodphotographer, aspiring artist, or someone
(00:44):
who simply loves food and photography.
I am so glad y'all here.
I'm not gonna waste any time y'all.
I'm gonna get right into it.
I am so excited about this episodebecause we are talking about
something that's super duperimportant in our industry, networking.
All right, before y'all come forme, I know what you're thinking.
(01:09):
The word networking oftengets thrown around a lot.
It's like a little tennis ball that justgoes back and forth, back and forth.
And it can sound pretty vague, right?
It's one of those buzzwordsthat people just love to use.
You got to network.
Don't forget to network.
But what does it really mean?
(01:30):
How do you do it effectively?
Maybe I should bring someone on herewho is like a networking guru, like
a dating coach, but for networking.
Okay, new idea.
I'm bringing someone on for this.
Believe me, I understand the frustration.
It drives me insane when people looselythrow it out there without any real
explanation or practical advice.
(01:52):
So I am really just going to talk aboutmy experience and what people have told me
about their experiences with networking.
But I guess for this episode, Ijust want to share what's worked
for me, both online and offline.
One thing I've learned is thatnetworking doesn't have to be this
intimidating, abstract concept.
(02:13):
It really is about building genuinerelationships, connecting with
people who share your interest andfinding ways to support each other.
But y'all, before we get intothat, grab your favorite beverage.
Get a coffee, get a cocktail, ifit's been that kind of day, some tea,
settle in and get ready for an episodepacked with insights and inspiration.
(02:36):
I'm so glad y'all are here.
I can't wait to get started.
So let's start the show.
(03:49):
So let me ask y'all this.
Have you ever felt overwhelmedby the idea of networking?
Yeah, me too.
Like where do you even start?
Why should you care?
Who do you talk to?
How do you talk to them?
Friends?
How do you build friends?
They say, don't be soobvious, but also be obvious.
(04:10):
Like what?
I don't understand any of that.
So I'm here to tell you that networkingdoesn't have to be scary or complicated.
Now you young thundercats might notbe able to relate but for the folks
in the 35 and over bracket, is itme or did we all just forget how
to make friends after we turn 30?
(04:31):
Cause I forgot y'all.
The first meeting, it'sall about the small talk.
I'm just right into trauma bonding.
I'm like, look, let's skip right pastand get to the meat and potatoes.
Are we going to be besties?
Have you had some shit happen to you?
I don't want to talk about,the buffet bar or some crap.
I don't want to talk about the weather.
I hate small talk.
I want to know what your signis, if you've been divorced,
(04:52):
what trauma you've experienced.
Like this is going to be oneof those counseling sessions.
I've had to relearn all the ways ofreaching out and making friends in my 30s.
And I feel like the same tactics,the same skills of making friends is.
It applies in networking,so I will say this.
(05:14):
I hate networking.
I truly do.
I hate networking events.
I hate going to them.
I hate the invites, which pleasekeep inviting me though, y'all.
For anyone listening, keep inviting me.
But really, it causes me so muchanxiety and it feels like I'm
at the dentist for a root canal.
But I still do it.
(05:35):
I still go to networking events.
I still network online.
I still network offline.
I do it because it's crucial.
Y'all know that in the food photographyworld and just in the commercial
industry in general, it's notwhat you know, it's who you know.
Networking has really been crucial for me.
(05:56):
It's helped me land clients.
Networking has helped me learn new skills.
It's helped me connect with amazing peoplein the industry from portfolio reviews.
Like networking is just everything.
It really is everything.
But it also sucks to do.
So I just want to talk about somethings that really have helped me.
(06:17):
And maybe it'll help you too.
I don't know.
And if it doesn't, then I don't know.
I'll, I'll buy you a Coca Cola.
That's all I got.
I'll buy you a Coca Cola.
We'll see.
I make no promises.
Let's talk about networking events.
(06:39):
They can be super intimidating,especially if you are like
me and have social anxiety.
The idea of walking into a roomfull of strangers, trying to start a
conversation and hoping to make a goodimpression, man, that's overwhelming.
I remember one time I wentto a networking event.
(06:59):
I realized that I had like a littleeye booger and I took it out right in
front of the person that I was talkingto and their eyes kind of widened
a little bit and I went, Oh, shit.
I completely left the eventbecause I thought that that person
was going to go around tellingeverybody don't talk to her.
She has eye boogers and shepicks them right in front of her.
Like, it's ridiculous, but reallythat's what social anxiety does for you.
(07:25):
It's hard for me to talkto people in big crowds.
I can talk on stage.
No problemo, but to talk to agroup of strangers is scary.
I become a shell of myself and no onegets to truly meet the real me, which
for those who know me in real life, andfor anyone who follows this podcast, you
(07:47):
know your girl is pretty extroverted.
I like cracking jokes.
I'm very personable.
You don't see any of that when Igo to a networking event, which is
why I bring a wing person with me.
My friend Ana, shout out to my friend Ana.
I always bring my friend Anawith me to these events because
Ana is my partner in crime.
(08:08):
Whenever I walk into a networkingevent with her by my side, I feel
immediately a sense of relief.
Like she's my security blanketin a way, but more than anything,
Ana's a great icebreaker.
That is her skill.
She has this amazing ability tostrike up conversations and make
(08:29):
people feel at ease, which in turnputs me in such a positive place.
Ana's presence also helpsme feel more confident.
There's just something incrediblyreassuring about having someone
by your side who knows you welland understands your anxieties.
If I start to feeloverwhelmed or lost for words.
(08:52):
Ana is there to jump in andkeep the conversation flowing.
She's great at asking engagingquestions and finding common
ground with people we meet.
And it's because she knows meso well that she can also steer
the conversation towards topicsthat I'm comfortable discussing.
If you struggle with social anxiety or youfind networking events daunting, I highly,
(09:17):
highly recommend bringing someone withyou, someone you trust to these events.
It makes a world of a difference.
But don't just bring anybody, okay?
You need to bring someonewho is an actual wing person.
They have a job to do.
They need to introduce you to, to peoplelike that is the job of a wing person.
(09:40):
Because I tell you what, having a wingperson can transform a stressful nerve
wracking experience into somethingmuch more enjoyable and productive.
You don't have to face the crowd alone.
And having that support can giveyou the confidence boost you need
to make meaningful connections.
But again, don't bring anybody.
You need to bring someone who isactually good at networking, who
(10:04):
is good at connecting, strikingconversations, that they're not just
going to stay in whatever little bubbleyou enter the networking event with.
They're going to getyou to talk to people.
That's the kind of wing person you need.
Last year, Ana and I attended thegrand opening of a new restaurant here
in Austin, and it was so much fun.
(10:25):
I wouldn't have goneif it weren't for her.
I get a lot of invitesfrom various places.
Inviting me to restaurant openings,and I usually don't go because I
don't have anybody to go with, but shewent with me and it was so much fun.
So it was a hot afternoon,super humid outside.
We were seated outside of an outdoortable and we were just enjoying ourselves,
(10:49):
enjoying the food and enjoying the drinks.
Ana noticed that the gentlemansitting at the table next to us had
several people approaching him atdifferent points throughout the day.
So clearly he was somebody muy importante.
Ana being her observant and curious andnosy self, she leaned over and she called
(11:09):
out the man's name because she heardthem calling his name several times.
And she said, excuse me, so and so, Inoticed people keep coming to your table.
You must be a big deal around here.
Can I ask what you do?
The man looked up because he heardhis name, and then he realized
that it was Ana talking to him.
He was like, a little bitsurprised, but also amused that this
stranger called him by his name.
(11:30):
And he responded thathe owned the restaurant.
Ana immediately struck upa conversation with him.
She praised the restaurant, she talkedabout the food, she talked about the
staff who are all freaking gorgeous.
Like seriously, everyone that worksthere look like a freaking model.
She then tells him, haveyou met my friend Mica?
She's a food photographer.
She's the entire reason why we're here.
The guy raised his eyebrows, he lookedat me, and he kind of like shifted his
(11:54):
attention to me, and then he startedasking me questions about my work.
And we ended up having this greatconversation about food photography,
the local food scene, and the challengesand joys of running a restaurant.
By the end of our conversation,he asked for my business card, and
he expressed interest in workingtogether on future projects.
This was a fantastic opportunity thatI might have missed if it weren't for
(12:19):
Ana's boldness and her social skills,her ability to engage with others
and create a friendly atmosphere, itopened a door for me that evening.
And another example, I attendedthe Austin Food and Wine Festival
and I brought Ana with me.
And throughout the festival, she continuedto introduce me to other people at the
(12:39):
event, making sure I felt comfortable.
She included me in conversations.
She handed out my businesscard like nobody's business.
She also reminded me to stayhydrated, encouraged me to,
take breaks when I needed.
Just helped me navigate thesocial dynamics of the event.
I had so much fun.
The previous year I went by myself andliterally I talked to like five people
(13:03):
and four of them worked for the festival.
So going with Ana last year wasa wholly different experience and
by the end I felt accomplished.
I felt proud of theconnections I had made.
And all thanks to havingAna, my wing person with me.
If you are feeling anxious aboutattending networking events,
(13:24):
remember, you don't have to go alone.
You can bring a trusted friendwho can provide the support and
confidence you need to make themost of these opportunities.
But again, don't just bring anybody.
Bring someone who is good at networking,who is skilled at networking.
But let's talk about for those whodon't have someone like Ana maybe you
(13:47):
don't have a friend who's availableor interested in attending these
events with you, and that's okay.
There are other ways to findsupport and build your confidence.
You can connect with peopleonline before the event if you
have access to the guest list.
So you can message them and say, Hey, Isee that we're both attending this event.
Maybe the two of us should meet up andwe can be each other's wing person.
(14:09):
Something I did a few years ago.
I went to a networking event.
I went on my personal Facebook.
I posted, Hey, I'm here at thisconference and I'm really nervous.
What are some great networking tips,questions that you could pass on to me?
And the feedback that I gotfrom my friends and family.
(14:30):
It was wonderful.
So that's something you can also do.
Sometimes these events, theyhave like a Facebook group where
they're started in Facebook groups.
And if that's the case, as Isaid earlier, you might have
access to the attendee list.
You can send out a couple of messages,connect with people online first.
Because it really can make iteasier to approach them in person.
(14:53):
And if you've already brokenthe ice online, then you have
something common to discuss.
So let's say you don't haveaccess to the attendee list and
you just have nobody to talk to.
I find that doing a 10 minutemeditation before walking to events,
it really makes me feel good.
I just close my eyes, I focus on mybreathing, I listen to some Enya music.
(15:16):
You can listen to somethingelse, whatever works for you.
I do that in my car.
I just breathe beforegoing into these events.
No matter what you choose to do,whether you plan to bring a wing
person with you, or if you're justlike, no, if I bring a wing person,
I'm not going to talk to anybody.
It doesn't matter.
No matter what, whatever you chooseto do, remember to take breaks.
It's okay to take a break.
(15:37):
Networking events can be exhausting.
It's important to listento your body, to your mind.
If you start to feel overwhelmed, finda quiet corner, step outside for some
fresh air, or take a moment to yourself.
It's perfectly fine to takebreaks, recharge before
diving back into the crowd.
If you have your wing personwith you, just tell them, Hey,
(15:58):
this is a little bit much.
I need to go outside.
Whatever it is, just listen toyour body, be in tune with it.
One thing I've learned over the yearsis that networking is not just about
collecting the most business cardsor having the most conversations.
It's about making genuine connectionsand building relationships that
(16:21):
can support you in your personaland professional journey.
So if you are having a conversationwith someone and it's just not
happening, it's just not going well,you can just say, Hey, thanks for your
time, shake their hand and keep onkeeping on and really connect with the
people that you want to connect with.
Quality over quantity.
(16:42):
Always.
Networking, y'all, it's an essentialpart of being in this industry,
but it doesn't have to be daunting.
So bring a wing person withyou to these industry events.
You can create a more comfortable andsupportive environment for yourself.
This approach not only helps ease socialanxiety, but it also enhances your ability
(17:04):
to make meaningful connections because youhave this support, this person who knows
you so your natural personality shines.
They get to meet the real you.
So the next time you're gearing upfor a networking event, consider
inviting a friend to join you.
It might just make all the difference.
(17:33):
I have been called the queen of the followup because your girl loves a follow up.
I am so on top of that.
But really, the power ofthe follow up, y'all, that is
where the real magic happens.
I'm not kidding.
Here's the deal.
You're not going to become best friendswith someone at a networking event.
(17:54):
If you do, it's kind ofweird, but hey, it happens.
Hasn't happened to me, butoftentimes that's not the norm.
If you are not into small talk, well,you better get into it because that's
kind of the norm at these events becausethey're busy, they're loud, they're
sometimes chaotic, and it's hard tohave a deep, meaningful conversation.
(18:16):
That's not the goal when yougo to these networking events.
The goal is to spark a conversation,make a connection, and then follow
up later to nurture that initialinteraction into a potential relationship.
Think about it this way.
When you meet someone at a networkingevent, it's like planting a seed.
(18:38):
A seed.
I know.
I know that's such a generic description,but I don't know how else to describe it.
It really is.
It's like planting a seed and that seedhas the potential to grow into this
fruitful relationship, but it needs care.
It needs attention.
You're not going to meet someone at anetworking event and be like, hi, hire me.
(19:01):
And then you immediately get hired.
No, no, no, no, no.
The followup is the watering.
It's the sunlight thathelps that seed grow.
Without it, the connectionyou made is going to wither.
It's going to die.
It's going to freeze off in the winter.
It's little nuggets of connection.
And if there's anything that I'velearned so far as, as a photographer
(19:22):
is that persistence pays off.
It really does.
Keep your follow ups polite, keepthem respectful, but follow up.
Now, let's dive into why the follow upis so important and what it can lead to.
Networking events, theyare like a whirlwind.
You meet a lot of people, youhave a lot of conversations, you
(19:44):
exchange lots of business cards.
It's easy for the initialexcitement to fade away.
The follow up keeps the momentum going.
It turns a brief encounterinto a meaningful conversation.
Did you know that a lot of peopledon't follow up and you following
(20:05):
up makes you stand out in the crowd?
So when you follow up, you aredifferentiating yourself from the crowd.
You're standing out from the crowd.
It shows that you're proactive and you'reserious about building relationships.
Really though, what's the point ofgoing to these networking events
if you're not going to follow up?
Following up can make a lasting impressionso that the next time you see that person,
(20:28):
you're on a first name basis with them.
So how do you go about the follow up?
Here are some practical steps.
For one thing, timing is everything.
Do not follow up with someonefive years after meeting them.
Okay, The first rule isto follow up promptly.
Do it, do it promptly.
Reach out within 24 to 48 hours.
(20:48):
48 hours being the max after the event.
If you wait too long, the person'snot going to know who you are.
They're not going to care.
Especially they met a bunchof people at the event.
So 24 to 48 hours follow up rightthen and there send a quick message.
It should be personal.
It should be thoughtful, but itshould also get to the point.
(21:10):
Start by expressing yourgratitude for the conversation.
Mention something specific that you talkedabout to, you know, jog their memory.
Again, they met a lot ofpeople, so they might forget.
For example, you say, Hey, so and so, itwas so great meeting you at this event.
I really enjoyed our conversationabout, I don't know, hot dogs.
and then you suggest a next step.
(21:30):
The follow up shouldn'tjust be a thank you note.
It should suggest a next stepto keep the conversation going.
This could be a coffee meeting,a video call, or, attending
another event together.
So, for example, I'd love to continueour conversation about hot dogs.
Would you be availablefor coffee next week?
(21:51):
Something I've also have gotten lotsof success with is by providing value.
Because value in your followupcan make a big impact.
This could be a useful article relatedto the conversation you had, or a
contact you promised to share or a tipthat could help them with the project.
Providing value, it shows that you'renot just interested in what you can gain.
(22:14):
Cause obviously that's what this is allabout, but also, how you can help them.
It's kind of like Janet Jackson, where shesays, what have you done for me lately?
Well, I did this boo, I sharedthis article with you, I shared
this tip with you, I shared thiscontact with you, I provided value.
The other thing that I have foundsuccess with is being genuine.
(22:38):
Your follow up should reflectyour genuine interest in getting
to know the person better.
People can usually tell whensomeone is being insincere.
So when you're like on the bigbus and you're like, Oh, hey,
it was so great meeting you.
I really enjoyed our conversation.
Uh, Kay, what did we talk about?
The other thing is use multiple channels.
(23:00):
You don't have to just send an email,although I've gotten more success
with the email, but depending on thecontext of your meeting, consider using
different channels for your follow up.
Email, obviously, standard.
But you can also senda message on LinkedIn.
Maybe you follow each other on Instagram.
Whatever you do, just know thatthe follow up is a critical
(23:24):
component of effective networking.
It is not enough to just meet peopleand then have a quick conversation.
You have to nurture thoseconnections and see them grow.
You're not going to meetsomeone at a networking event.
They are not going to be sowowed and amazed by you that they
immediately hire you for something.
No, it is just a handshake.
(23:46):
The follow up is where the real magichappens, so don't forget it, make it a
priority, your future self will thank you.
We kind of covered this already inepisode, I think it was 49 about
(24:07):
self promotion, but this kind ofties into the power of the follow up.
I like to celebrate other people's wins.
When someone in your network winsan award, reaches a milestone,
or does something awesome,make sure to acknowledge it.
Share it and say, oh mygosh, I'm so proud of you.
There's some people who are so greatat this on Instagram, like they
(24:30):
share, if something that they'vebeen tagged in, they'll share it on
their stories and they'll talk aboutwhat a wonderful experience it was.
You need to share thingsthat you're not tagged in.
Celebrate the achievements of others.
It's not only a kind gesture, butalso a powerful way to build and
strengthen relationships, especiallywhen you are congratulating someone.
(24:52):
There's nothing in it for you.
You have nothing to gain from thisother than being super supportive.
These small acts of kindness,it shows that you are genuinely
interested in their success andit strengthens your relationship.
Networking isn't justabout what you can get.
It's about what you can give.
(25:13):
Again, I'm a quote Janet Jackson.
What have you done for me lately?
But seriously, this genuineinterest, it fosters goodwill.
And it creates a sense ofmutual respect and appreciation.
Nothing screens a positive queenor king like someone celebrating
others recognition, others success.
(25:36):
It shows that you are confident inyourself, you're not so insecure that
you can't celebrate other people.
When one person wins, we all win.
That's the mindset thatyou have to operate by.
And when you celebrate others,they'll remember you for it.
And they'll celebrate youwhen you accomplish something.
The next time someone in your networkachieves something great, take a
(25:57):
moment to celebrate their success andbelieve you me, they will celebrate
you when you succeed at something.
This small act can have a big impact.
So do the damn thing, y'all.
(26:18):
One thing's for sure.
Building relationships is tough, andthat's basically what networking is, but
with these tips, you can make it a loteasier and even more enjoyable, I think.
I, I think so.
Networking can often feellike an overwhelming task.
(26:40):
I know that a lot of people just don'tbother with it because it's too much.
And the mere thought of puttingyourself out there, meeting new
people, and trying to make alasting impression, like, forget it.
Forget about it.
I want you to know that it'snatural to feel apprehensive.
It's natural to feel like you want to putthe brakes and go, eh, not doing that.
(27:02):
But networking doesn't have tobe that way, doesn't have to
be this unenjoyable experience.
In fact, with the right approach, theright mindset, it can become fulfilling.
Maybe enjoyable part ofyour professional journey.
You can bring a friend, followup, celebrate other successes.
I think these three strategiescan transform the way you approach
(27:25):
networking and help you build meaningfuland lasting work relationships.
But that's all for today's episode.
Thank you so much for listening.
I hope you found these tips helpful andyou feel more confident about networking,
building a strong professional network.
What do they say?
Your network is your net worth.
(27:46):
It's a journey.
But I think it's incredibly rewardingwhen approached with the right
mindset and the right strategies.
Till next time y'all,thanks for listening.
Welcome.
(00:01):
To the 51st episode of The Savory Shot,a podcast dedicated to the art and
soul of working in food photography.
Y'all know who I be.
I'm your host with the most, Mica McCook.
For those joining us for the first time,I'm a food photographer born and based
in the vibrant, city of Austin, Texas.
(00:23):
If you are from Texas, live in Texas, havebeen to Texas, come holla at your girl.
But if you haven't been to Texas, you'remissing out on some great barbecue.
So, fix that.
Okay.
Thanks.
First off, thank you for tuning in today.
Whether you're a seasoned foodphotographer, aspiring artist, or someone
(00:44):
who simply loves food and photography.
I am so glad y'all here.
I'm not gonna waste any time y'all.
I'm gonna get right into it.
I am so excited about this episodebecause we are talking about
something that's super duperimportant in our industry, networking.
All right, before y'all come forme, I know what you're thinking.
(01:09):
The word networking oftengets thrown around a lot.
It's like a little tennis ball that justgoes back and forth, back and forth.
And it can sound pretty vague, right?
It's one of those buzzwordsthat people just love to use.
You got to network.
Don't forget to network.
But what does it really mean?
(01:30):
How do you do it effectively?
Maybe I should bring someone on herewho is like a networking guru, like
a dating coach, but for networking.
Okay, new idea.
I'm bringing someone on for this.
Believe me, I understand the frustration.
It drives me insane when people looselythrow it out there without any real
explanation or practical advice.
(01:52):
So I am really just going to talk aboutmy experience and what people have told me
about their experiences with networking.
But I guess for this episode, Ijust want to share what's worked
for me, both online and offline.
One thing I've learned is thatnetworking doesn't have to be this
intimidating, abstract concept.
(02:13):
It really is about building genuinerelationships, connecting with
people who share your interest andfinding ways to support each other.
But y'all, before we get intothat, grab your favorite beverage.
Get a coffee, get a cocktail, ifit's been that kind of day, some tea,
settle in and get ready for an episodepacked with insights and inspiration.
(02:36):
I'm so glad y'all are here.
I can't wait to get started.
So let's start the show.
(03:49):
So let me ask y'all this.
Have you ever felt overwhelmedby the idea of networking?
Yeah, me too.
Like where do you even start?
Why should you care?
Who do you talk to?
How do you talk to them?
Friends?
How do you build friends?
They say, don't be soobvious, but also be obvious.
(04:10):
Like what?
I don't understand any of that.
So I'm here to tell you that networkingdoesn't have to be scary or complicated.
Now you young thundercats might notbe able to relate but for the folks
in the 35 and over bracket, is itme or did we all just forget how
to make friends after we turn 30?
(04:31):
Cause I forgot y'all.
The first meeting, it'sall about the small talk.
I'm just right into trauma bonding.
I'm like, look, let's skip right pastand get to the meat and potatoes.
Are we going to be besties?
Have you had some shit happen to you?
I don't want to talk about,the buffet bar or some crap.
I don't want to talk about the weather.
I hate small talk.
I want to know what your signis, if you've been divorced,
(04:52):
what trauma you've experienced.
Like this is going to be oneof those counseling sessions.
I've had to relearn all the ways ofreaching out and making friends in my 30s.
And I feel like the same tactics,the same skills of making friends is.
It applies in networking,so I will say this.
(05:14):
I hate networking.
I truly do.
I hate networking events.
I hate going to them.
I hate the invites, which pleasekeep inviting me though, y'all.
For anyone listening, keep inviting me.
But really, it causes me so muchanxiety and it feels like I'm
at the dentist for a root canal.
But I still do it.
(05:35):
I still go to networking events.
I still network online.
I still network offline.
I do it because it's crucial.
Y'all know that in the food photographyworld and just in the commercial
industry in general, it's notwhat you know, it's who you know.
Networking has really been crucial for me.
(05:56):
It's helped me land clients.
Networking has helped me learn new skills.
It's helped me connect with amazing peoplein the industry from portfolio reviews.
Like networking is just everything.
It really is everything.
But it also sucks to do.
So I just want to talk about somethings that really have helped me.
(06:17):
And maybe it'll help you too.
I don't know.
And if it doesn't, then I don't know.
I'll, I'll buy you a Coca Cola.
That's all I got.
I'll buy you a Coca Cola.
We'll see.
I make no promises.
Let's talk about networking events.
(06:39):
They can be super intimidating,especially if you are like
me and have social anxiety.
The idea of walking into a roomfull of strangers, trying to start a
conversation and hoping to make a goodimpression, man, that's overwhelming.
I remember one time I wentto a networking event.
(06:59):
I realized that I had like a littleeye booger and I took it out right in
front of the person that I was talkingto and their eyes kind of widened
a little bit and I went, Oh, shit.
I completely left the eventbecause I thought that that person
was going to go around tellingeverybody don't talk to her.
She has eye boogers and shepicks them right in front of her.
Like, it's ridiculous, but reallythat's what social anxiety does for you.
(07:25):
It's hard for me to talkto people in big crowds.
I can talk on stage.
No problemo, but to talk to agroup of strangers is scary.
I become a shell of myself and no onegets to truly meet the real me, which
for those who know me in real life, andfor anyone who follows this podcast, you
(07:47):
know your girl is pretty extroverted.
I like cracking jokes.
I'm very personable.
You don't see any of that when Igo to a networking event, which is
why I bring a wing person with me.
My friend Ana, shout out to my friend Ana.
I always bring my friend Anawith me to these events because
Ana is my partner in crime.
(08:08):
Whenever I walk into a networkingevent with her by my side, I feel
immediately a sense of relief.
Like she's my security blanketin a way, but more than anything,
Ana's a great icebreaker.
That is her skill.
She has this amazing ability tostrike up conversations and make
(08:29):
people feel at ease, which in turnputs me in such a positive place.
Ana's presence also helpsme feel more confident.
There's just something incrediblyreassuring about having someone
by your side who knows you welland understands your anxieties.
If I start to feeloverwhelmed or lost for words.
(08:52):
Ana is there to jump in andkeep the conversation flowing.
She's great at asking engagingquestions and finding common
ground with people we meet.
And it's because she knows meso well that she can also steer
the conversation towards topicsthat I'm comfortable discussing.
If you struggle with social anxiety or youfind networking events daunting, I highly,
(09:17):
highly recommend bringing someone withyou, someone you trust to these events.
It makes a world of a difference.
But don't just bring anybody, okay?
You need to bring someonewho is an actual wing person.
They have a job to do.
They need to introduce you to, to peoplelike that is the job of a wing person.
(09:40):
Because I tell you what, having a wingperson can transform a stressful nerve
wracking experience into somethingmuch more enjoyable and productive.
You don't have to face the crowd alone.
And having that support can giveyou the confidence boost you need
to make meaningful connections.
But again, don't bring anybody.
You need to bring someone who isactually good at networking, who
(10:04):
is good at connecting, strikingconversations, that they're not just
going to stay in whatever little bubbleyou enter the networking event with.
They're going to getyou to talk to people.
That's the kind of wing person you need.
Last year, Ana and I attended thegrand opening of a new restaurant here
in Austin, and it was so much fun.
(10:25):
I wouldn't have goneif it weren't for her.
I get a lot of invitesfrom various places.
Inviting me to restaurant openings,and I usually don't go because I
don't have anybody to go with, but shewent with me and it was so much fun.
So it was a hot afternoon,super humid outside.
We were seated outside of an outdoortable and we were just enjoying ourselves,
(10:49):
enjoying the food and enjoying the drinks.
Ana noticed that the gentlemansitting at the table next to us had
several people approaching him atdifferent points throughout the day.
So clearly he was somebody muy importante.
Ana being her observant and curious andnosy self, she leaned over and she called
(11:09):
out the man's name because she heardthem calling his name several times.
And she said, excuse me, so and so, Inoticed people keep coming to your table.
You must be a big deal around here.
Can I ask what you do?
The man looked up because he heardhis name, and then he realized
that it was Ana talking to him.
He was like, a little bitsurprised, but also amused that this
stranger called him by his name.
(11:30):
And he responded thathe owned the restaurant.
Ana immediately struck upa conversation with him.
She praised the restaurant, she talkedabout the food, she talked about the
staff who are all freaking gorgeous.
Like seriously, everyone that worksthere look like a freaking model.
She then tells him, haveyou met my friend Mica?
She's a food photographer.
She's the entire reason why we're here.
The guy raised his eyebrows, he lookedat me, and he kind of like shifted his
(11:54):
attention to me, and then he startedasking me questions about my work.
And we ended up having this greatconversation about food photography,
the local food scene, and the challengesand joys of running a restaurant.
By the end of our conversation,he asked for my business card, and
he expressed interest in workingtogether on future projects.
This was a fantastic opportunity thatI might have missed if it weren't for
(12:19):
Ana's boldness and her social skills,her ability to engage with others
and create a friendly atmosphere, itopened a door for me that evening.
And another example, I attendedthe Austin Food and Wine Festival
and I brought Ana with me.
And throughout the festival, she continuedto introduce me to other people at the
(12:39):
event, making sure I felt comfortable.
She included me in conversations.
She handed out my businesscard like nobody's business.
She also reminded me to stayhydrated, encouraged me to,
take breaks when I needed.
Just helped me navigate thesocial dynamics of the event.
I had so much fun.
The previous year I went by myself andliterally I talked to like five people
(13:03):
and four of them worked for the festival.
So going with Ana last year wasa wholly different experience and
by the end I felt accomplished.
I felt proud of theconnections I had made.
And all thanks to havingAna, my wing person with me.
If you are feeling anxious aboutattending networking events,
(13:24):
remember, you don't have to go alone.
You can bring a trusted friendwho can provide the support and
confidence you need to make themost of these opportunities.
But again, don't just bring anybody.
Bring someone who is good at networking,who is skilled at networking.
But let's talk about for those whodon't have someone like Ana maybe you
(13:47):
don't have a friend who's availableor interested in attending these
events with you, and that's okay.
There are other ways to findsupport and build your confidence.
You can connect with peopleonline before the event if you
have access to the guest list.
So you can message them and say, Hey, Isee that we're both attending this event.
Maybe the two of us should meet up andwe can be each other's wing person.
(14:09):
Something I did a few years ago.
I went to a networking event.
I went on my personal Facebook.
I posted, Hey, I'm here at thisconference and I'm really nervous.
What are some great networking tips,questions that you could pass on to me?
And the feedback that I gotfrom my friends and family.
(14:30):
It was wonderful.
So that's something you can also do.
Sometimes these events, theyhave like a Facebook group where
they're started in Facebook groups.
And if that's the case, as Isaid earlier, you might have
access to the attendee list.
You can send out a couple of messages,connect with people online first.
Because it really can make iteasier to approach them in person.
(14:53):
And if you've already brokenthe ice online, then you have
something common to discuss.
So let's say you don't haveaccess to the attendee list and
you just have nobody to talk to.
I find that doing a 10 minutemeditation before walking to events,
it really makes me feel good.
I just close my eyes, I focus on mybreathing, I listen to some Enya music.
(15:16):
You can listen to somethingelse, whatever works for you.
I do that in my car.
I just breathe beforegoing into these events.
No matter what you choose to do,whether you plan to bring a wing
person with you, or if you're justlike, no, if I bring a wing person,
I'm not going to talk to anybody.
It doesn't matter.
No matter what, whatever you chooseto do, remember to take breaks.
It's okay to take a break.
(15:37):
Networking events can be exhausting.
It's important to listento your body, to your mind.
If you start to feel overwhelmed, finda quiet corner, step outside for some
fresh air, or take a moment to yourself.
It's perfectly fine to takebreaks, recharge before
diving back into the crowd.
If you have your wing personwith you, just tell them, Hey,
(15:58):
this is a little bit much.
I need to go outside.
Whatever it is, just listen toyour body, be in tune with it.
One thing I've learned over the yearsis that networking is not just about
collecting the most business cardsor having the most conversations.
It's about making genuine connectionsand building relationships that
(16:21):
can support you in your personaland professional journey.
So if you are having a conversationwith someone and it's just not
happening, it's just not going well,you can just say, Hey, thanks for your
time, shake their hand and keep onkeeping on and really connect with the
people that you want to connect with.
Quality over quantity.
(16:42):
Always.
Networking, y'all, it's an essentialpart of being in this industry,
but it doesn't have to be daunting.
So bring a wing person withyou to these industry events.
You can create a more comfortable andsupportive environment for yourself.
This approach not only helps ease socialanxiety, but it also enhances your ability
(17:04):
to make meaningful connections because youhave this support, this person who knows
you so your natural personality shines.
They get to meet the real you.
So the next time you're gearing upfor a networking event, consider
inviting a friend to join you.
It might just make all the difference.
(17:33):
I have been called the queen of the followup because your girl loves a follow up.
I am so on top of that.
But really, the power ofthe follow up, y'all, that is
where the real magic happens.
I'm not kidding.
Here's the deal.
You're not going to become best friendswith someone at a networking event.
(17:54):
If you do, it's kind ofweird, but hey, it happens.
Hasn't happened to me, butoftentimes that's not the norm.
If you are not into small talk, well,you better get into it because that's
kind of the norm at these events becausethey're busy, they're loud, they're
sometimes chaotic, and it's hard tohave a deep, meaningful conversation.
(18:16):
That's not the goal when yougo to these networking events.
The goal is to spark a conversation,make a connection, and then follow
up later to nurture that initialinteraction into a potential relationship.
Think about it this way.
When you meet someone at a networkingevent, it's like planting a seed.
(18:38):
A seed.
I know.
I know that's such a generic description,but I don't know how else to describe it.
It really is.
It's like planting a seed and that seedhas the potential to grow into this
fruitful relationship, but it needs care.
It needs attention.
You're not going to meet someone at anetworking event and be like, hi, hire me.
(19:01):
And then you immediately get hired.
No, no, no, no, no.
The followup is the watering.
It's the sunlight thathelps that seed grow.
Without it, the connectionyou made is going to wither.
It's going to die.
It's going to freeze off in the winter.
It's little nuggets of connection.
And if there's anything that I'velearned so far as, as a photographer
(19:22):
is that persistence pays off.
It really does.
Keep your follow ups polite, keepthem respectful, but follow up.
Now, let's dive into why the follow upis so important and what it can lead to.
Networking events, theyare like a whirlwind.
You meet a lot of people, youhave a lot of conversations, you
(19:44):
exchange lots of business cards.
It's easy for the initialexcitement to fade away.
The follow up keeps the momentum going.
It turns a brief encounterinto a meaningful conversation.
Did you know that a lot of peopledon't follow up and you following
(20:05):
up makes you stand out in the crowd?
So when you follow up, you aredifferentiating yourself from the crowd.
You're standing out from the crowd.
It shows that you're proactive and you'reserious about building relationships.
Really though, what's the point ofgoing to these networking events
if you're not going to follow up?
Following up can make a lasting impressionso that the next time you see that person,
(20:28):
you're on a first name basis with them.
So how do you go about the follow up?
Here are some practical steps.
For one thing, timing is everything.
Do not follow up with someonefive years after meeting them.
Okay, The first rule isto follow up promptly.
Do it, do it promptly.
Reach out within 24 to 48 hours.
(20:48):
48 hours being the max after the event.
If you wait too long, the person'snot going to know who you are.
They're not going to care.
Especially they met a bunchof people at the event.
So 24 to 48 hours follow up rightthen and there send a quick message.
It should be personal.
It should be thoughtful, but itshould also get to the point.
(21:10):
Start by expressing yourgratitude for the conversation.
Mention something specific that you talkedabout to, you know, jog their memory.
Again, they met a lot ofpeople, so they might forget.
For example, you say, Hey, so and so, itwas so great meeting you at this event.
I really enjoyed our conversationabout, I don't know, hot dogs.
and then you suggest a next step.
(21:30):
The follow up shouldn'tjust be a thank you note.
It should suggest a next stepto keep the conversation going.
This could be a coffee meeting,a video call, or, attending
another event together.
So, for example, I'd love to continueour conversation about hot dogs.
Would you be availablefor coffee next week?
(21:51):
Something I've also have gotten lotsof success with is by providing value.
Because value in your followupcan make a big impact.
This could be a useful article relatedto the conversation you had, or a
contact you promised to share or a tipthat could help them with the project.
Providing value, it shows that you'renot just interested in what you can gain.
(22:14):
Cause obviously that's what this is allabout, but also, how you can help them.
It's kind of like Janet Jackson, where shesays, what have you done for me lately?
Well, I did this boo, I sharedthis article with you, I shared
this tip with you, I shared thiscontact with you, I provided value.
The other thing that I have foundsuccess with is being genuine.
(22:38):
Your follow up should reflectyour genuine interest in getting
to know the person better.
People can usually tell whensomeone is being insincere.
So when you're like on the bigbus and you're like, Oh, hey,
it was so great meeting you.
I really enjoyed our conversation.
Uh, Kay, what did we talk about?
The other thing is use multiple channels.
(23:00):
You don't have to just send an email,although I've gotten more success
with the email, but depending on thecontext of your meeting, consider using
different channels for your follow up.
Email, obviously, standard.
But you can also senda message on LinkedIn.
Maybe you follow each other on Instagram.
Whatever you do, just know thatthe follow up is a critical
(23:24):
component of effective networking.
It is not enough to just meet peopleand then have a quick conversation.
You have to nurture thoseconnections and see them grow.
You're not going to meetsomeone at a networking event.
They are not going to be sowowed and amazed by you that they
immediately hire you for something.
No, it is just a handshake.
(23:46):
The follow up is where the real magichappens, so don't forget it, make it a
priority, your future self will thank you.
We kind of covered this already inepisode, I think it was 49 about
(24:07):
self promotion, but this kind ofties into the power of the follow up.
I like to celebrate other people's wins.
When someone in your network winsan award, reaches a milestone,
or does something awesome,make sure to acknowledge it.
Share it and say, oh mygosh, I'm so proud of you.
There's some people who are so greatat this on Instagram, like they
(24:30):
share, if something that they'vebeen tagged in, they'll share it on
their stories and they'll talk aboutwhat a wonderful experience it was.
You need to share thingsthat you're not tagged in.
Celebrate the achievements of others.
It's not only a kind gesture, butalso a powerful way to build and
strengthen relationships, especiallywhen you are congratulating someone.
(24:52):
There's nothing in it for you.
You have nothing to gain from thisother than being super supportive.
These small acts of kindness,it shows that you are genuinely
interested in their success andit strengthens your relationship.
Networking isn't justabout what you can get.
It's about what you can give.
(25:13):
Again, I'm a quote Janet Jackson.
What have you done for me lately?
But seriously, this genuineinterest, it fosters goodwill.
And it creates a sense ofmutual respect and appreciation.
Nothing screens a positive queenor king like someone celebrating
others recognition, others success.
(25:36):
It shows that you are confident inyourself, you're not so insecure that
you can't celebrate other people.
When one person wins, we all win.
That's the mindset thatyou have to operate by.
And when you celebrate others,they'll remember you for it.
And they'll celebrate youwhen you accomplish something.
The next time someone in your networkachieves something great, take a
(25:57):
moment to celebrate their success andbelieve you me, they will celebrate
you when you succeed at something.
This small act can have a big impact.
So do the damn thing, y'all.
(26:18):
One thing's for sure.
Building relationships is tough, andthat's basically what networking is, but
with these tips, you can make it a loteasier and even more enjoyable, I think.
I, I think so.
Networking can often feellike an overwhelming task.
(26:40):
I know that a lot of people just don'tbother with it because it's too much.
And the mere thought of puttingyourself out there, meeting new
people, and trying to make alasting impression, like, forget it.
Forget about it.
I want you to know that it'snatural to feel apprehensive.
It's natural to feel like you want to putthe brakes and go, eh, not doing that.
(27:02):
But networking doesn't have tobe that way, doesn't have to
be this unenjoyable experience.
In fact, with the right approach, theright mindset, it can become fulfilling.
Maybe enjoyable part ofyour professional journey.
You can bring a friend, followup, celebrate other successes.
I think these three strategiescan transform the way you approach
(27:25):
networking and help you build meaningfuland lasting work relationships.
But that's all for today's episode.
Thank you so much for listening.
I hope you found these tips helpful andyou feel more confident about networking,
building a strong professional network.
What do they say?
Your network is your net worth.
(27:46):
It's a journey.
But I think it's incredibly rewardingwhen approached with the right
mindset and the right strategies.
Till next time y'all,thanks for listening.
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