I en omskiftelig tid påvirket af lockdown, nethandel og digitalisering ser vi på hvordan forbrugerne tager i mod forandringerne.
Nets står bag den årlige rapport om nethandel og giver i episoden her nogle inputs til hvordan vi kan gribe de muligheder og forandringer der er på vej.
I år har vi set mange ting spire frem, bl.a. chats, live shopping, shopping via sociale medier og SMS-markedsføring.
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