In this episode of Take the Stage, David Searns, Co-CEO of Haley Marketing, shares what the best staffing firms did to thrive in 2024 despite a challenging year. Discover why a 20+ step sales process matters, how to leverage AI tools like ChatGPT to boost productivity, and why personalization remains a game-changer. David provides actionable insights to help staffing professionals create winning strategies for 2025. Whether it’s focusing on niche industries, creating authentic client connections, or redefining your sales process, this episode delivers practical takeaways for staffing leaders.
KEY MOMENTS
[00:01] – What the Best Staffing Firms Did Differently in 2024 [02:35] – Why Sales is More Critical Than Ever [04:08] – The 20+ Touch Sales Process: Is it Realistic? [06:42] – Preparing for 2025: Finding Growth Opportunities [08:55] – The Importance of Personalization in Sales Outreach [10:20] – Being Authentically Human in an Automated World [12:57] – Are Traditional Marketing Tactics Dead? [14:40] – AI Tools and Strategies for the Staffing Industry [20:54] – Using ChatGPT to Enhance Sales Productivity [22:00] – How to Tie Informational Buying into Your Sales Process [28:37] – David’s Book Recommendation: The Ultimate Sales Machine [30:30] – What’s New on the Horizon for Haley Marketing in 2025
ABOUT THE SPEAKERS
Brad Bialy (LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
David Searns
When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.
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