Learn how to audit old Amazon listings to uncover new keywords, drive sales, and gather valuable customer data that can help in listing optimization to boost your conversion rates.
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Could Amazon listings that you haven’t touched in a while be the hidden goldmine you've been overlooking? In this episode, Bradley Sutton reveals his tried-and-true method for breathing new life into overlooked product pages and uncovering keywords that boost sales and conversions. As 2025 approaches, it's vital to stay ahead of trends and search habits to refresh your listings. Using the Project X egg trays, he demonstrates how to effectively audit and optimize your Amazon listings using tools like Search Query Performance and Helium 10. We'll explore how examining new reviews and tweaking your advertising and product images can align your listings with consumer trends, ultimately driving profitability.
Keyword optimization isn't just about throwing spaghetti at the wall to see what sticks. Instead, it's an art form, and Bradley is here to guide you through crafting a keyword strategy that resonates. With a focus on a wooden egg tray example, we'll uncover unexpected opportunities by analyzing platforms like Etsy and Search Query Performance. Discover how an overlooked keyword like "porcelain egg holder" can unlock new potential. By analyzing click-through rates and impressions with Helium 10’s Cerebro tool, you'll learn how to capture untapped markets and expand your advertising reach.
Understanding sales dynamics is crucial for any Amazon seller. By leveraging BSR history, we can pinpoint sales spikes and identify the keywords that fueled them. Bradley will show you how to use Helium 10's historical data tools to track keyword sales and ranking changes over time and outsmart competitors. It's not just about finding what works but creating a Standard Operating Procedure to efficiently manage the process across multiple products. Get ready to unlock hundreds of dollars in additional sales by strategically optimizing your keyword usage. Let's make tangible financial gains a reality.
In episode 624 of the Serious Sellers Podcast, Bradley talks about:
- 00:00 - Auditing Amazon Listings for Optimization
- 00:56 - Refreshing Product Listing for Project X
- 02:34 - Market Analysis Tools for Sellers
- 04:43 - Analyzing Keywords for Optimization
- 08:36 - Keyword Research for Wooden Egg Tray
- 14:14 - Utilizing Historical Data for Product Ranking
- 15:19 - Analyzing BSR and Keyword Data
- 17:40 - Organic Ranking Improvement Analysis
- 20:49 - Analyzing Keyword Performance Through Sales
- 25:33 - Analyzing Feedback for Product Improvement
- 28:24 - Optimizing Amazon Listings for Sales
- 28:41 - Discovering Profitable Keywords for Increased Sales
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