On this TACoS Tuesday episode, Destaney Wishon shares expert Prime Day tips to help you target smarter, bid stronger, and maximize your ad spend during Amazon’s biggest sales event.
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What if your Amazon Prime Day PPC strategy could skyrocket your sales like never before? Join us for an enlightening TACoS Tuesday session with Destaney Wishon, CEO of btr media, as she unveils the secrets to making the most of this bustling shopping event. As Prime Day continues to gain traction akin to a national holiday, Destaney shares unique insights into consumer behavior, comparing it with other major shopping events such as Black Friday. Tune in to understand how deal-seeking tendencies and burgeoning search intentions can be your golden ticket to optimizing ad performance and capturing a broad audience.
Together, we dissect the art and science of Amazon PPC campaigns. Destaney takes us through the intricacies of advanced keyword targeting, emphasizing the power of long-tail keywords that drive higher conversion rates due to their specific search intent. Discover how diversifying your approach with various match types can set you apart from the competition, enhancing both impressions and bid management. Avoid common pitfalls by learning the importance of not over-relying on core terms, and instead, optimize your campaigns through comprehensive keyword research. It's time to rethink your strategy and master the tools at your disposal to enhance your brand's visibility. For those looking to maximize advertising efficiency during high-traffic times like Prime Day, this episode serves as your roadmap. Destaney explains the benefits of both automatic and manual targeting, offering tips for effective campaign management using tools like Helium 10 Ads. From search term report analysis to strategic budget management, you'll gain actionable insights to refine your approach. Whether you're a seasoned seller or just starting out, this conversation is packed with expert advice to ensure your Amazon advertising strategy is primed for success.
In episode 676 of the Serious Sellers Podcast, Shivali and Destaney discuss:
- 00:00 - Maximizing Amazon Ads for Prime Day
- 03:34 - Prime Day's Impact on Amazon Customers
- 06:22 - Advanced Amazon PPC Keyword Targeting
- 09:18 - Customer Intent and Long Tail Keywords
- 12:08 - Maximizing Amazon Advertising Efficiency and Performance
- 19:11 - Amazon Search Query Performance Data
- 20:10 - Optimizing Amazon Advertising for Prime
- 22:49 - Optimizing Advertising for Prime Day
- 27:36 - Amazon PPC Strategy for Prime Day
- 27:58 - Advanced Prime Day Campaign Strategy
- 30:18 - Advanced Audience Targeting and Rule-Based Bidding
- 32:06 - Amazon Prime Day Advertising Strategies
- 35:25 - Customizing Budgets for Prime Wee
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