#681 - Last Second Prime Day Tips + Amazon Pricing Strategies

Prime Day secrets, AMC insights, keyword hacks & listing tips. A popular guest returns with advanced Amazon strategies to boost clicks, conversions, and improve post-Prime Day momentum.

 

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Join us for an engaging conversation with our returning guest, Benjamin Webber, as we explore a spectrum of e-commerce strategies with a spotlight on Amazon Prime Day tactics. Known for his innovative and entertaining approach to Amazon listings, Ben shares insights from his journey of transitioning from managing his own Amazon businesses to becoming a strategic advisor at ClearAds Agency. We discuss his role in expanding their services beyond advertising to provide full-service Amazon solutions. Alongside his current ventures, including partnering with a friend to scale a business and launching a product with Matt Altman, we speculate on how the timing of Prime Day near the 4th of July and its extended duration could impact traffic and sales.

 

Listen in as we uncover effective strategies for optimizing Amazon Prime Day sales. We outline tactics such as leveraging frequently bought together deals, utilizing Prime exclusive discounts, and targeting deals of the day. Ben offers a unique perspective on capturing conversions from cautious shoppers by running deals on the fourth day of Prime. Post-Prime Day, we emphasize the importance of using DSP for retargeting and employing coupons to convert pending sales and engage customers beyond the Prime Day excitement.

We also discuss enhancing Amazon listings for conversions and sales optimization through diversification. With tools like Amazon Marketing Cloud, we examine how businesses can gain a competitive edge by refining audience targeting and adapting to new algorithms. We touch on the potential of international market expansion, particularly in high-barrier markets like Germany, and the importance of strategic pricing. Ben shares valuable insights into analyzing sales data for optimal bidding and recognizing different customer behaviors throughout the day. Lastly, we highlight the benefits of exploring other sales platforms like Walmart and TikTok, while focusing on core competencies to sustain growth.

 

In episode 681 of the Serious Sellers Podcast, Bradley and Benjamin discuss:

• 00:01 - Amazon Prime Day Strategies and More
• 00:54 - Discussing E-Commerce Strategies
• 04:22 - Impact of Extended Prime Day
• 10:53 - Optimizing Amazon Prime Day Sales
• 13:13 - Post-Prime Day Sales Strategy
• 16:07 - Enhancing Amazon Listings for Conversions
• 19:42 - Enhancing Product Listings With Emotional Connection
• 24:01 - Optimizing Images for Amazon Conversion
• 28:35 - Amazon Sales Optimization and Diversification
• 29:00 - Optimizing Dayparting Ad Bids for Peak Times
• 34:04 - Expanding Market Reach With Pricing Strategies
• 39:21 - Product Management Strategies for Conversion Rates