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July 12, 2025 36 mins

Selling only in the US or Europe? Discover key insights on global e-commerce expansion, including VAT rules, packaging requirements, and strategies for success.

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Are you ready to unlock the secrets of international e-commerce success? With Natalia from Avask as our expert guide, you'll gain invaluable insights into the essential considerations for global expansion. Natalia's multicultural upbringing and rich professional background offer a unique lens on the complexities of international market entry. From understanding VAT regulations to the nuances of packaging requirements, our conversation uncovers the pivotal elements that can make or break your cross-border ventures.

Our deep dive into global e-commerce tax considerations will give you the knowledge to navigate the European market and beyond. Discover why obtaining a VAT number is crucial and how Amazon's role as a marketplace facilitator can alleviate some tax responsibilities for non-EU sellers. We also shed light on the hurdles European sellers encounter when entering the US market, stressing the significance of mastering regional tax regulations to ensure your business thrives internationally.

Finally, we explore promising avenues for expansion beyond the familiar territories of the US and EU. Markets like Australia present unique opportunities with less saturation and favorable tax thresholds. As Natalia reminds us, global expansion isn't just a growth opportunity; it's a smart hedge against market fluctuations. With the right preparation and expert support, expanding your Amazon business across borders doesn't have to be overwhelming. From understanding VAT rules to knowing where (and where not) to store your inventory, success lies in the details. Don’t wait for Q4 panic or Prime Day regret to start the process. Lay the groundwork now, so you're ready when the moment comes.

And if you’re ready for step-by-step guidance, don’t miss the Expansion Ticket course inside Freedom Ticket! Available to all Helium 10 users. It’s your fast track to global readiness, whether you're scaling from the U.S. to Europe, or vice versa.

In episode 682 of the Serious Sellers Podcast, Bradley and Natalia discuss:

  • 00:00 - Global Expansion Strategies for E-Commerce
  • 04:29 - Natalia's Backstory
  • 11:16 - VAT Requirements for Amazon Sellers
  • 13:47 - Global E-Commerce Tax Considerations
  • 15:59 - Understanding State Taxes and VAT 
  • 19:56 - European Sellers Expanding to US Market
  • 21:32 - International E-Commerce Expansion Considerations
  • 27:03 - Global Expansion Opportunities in E-Commerce 
  • 30:45 - Optimizing E-Commerce Shipping for Profit
  • 33:35 - International E-Commerce Strategies
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